Latest Articles

giving customers an experience to remember

In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out

Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]

Minnesota-Twin-Cities

How Minnesota Became the Land of 10,000 Startups

Minnesota is no stranger to big business. It’s home to such names as Target, Best Buy, General Mills, and Ecolab — all of which have made their homes in Minnesota for generations and have become a source of pride. But a new industry — technology — is taking Minnesota by storm, boosting the local economy […]

You want a visually appealing website to bring in your customers.

5 Ways to Improve Conversion Rates for Your Landing Pages

Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]

Open Data Initiative

The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence

Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship […]

How Blockchain Brings Innovation in Staffing?

Frequently related to the term bitcoin — blockchain can be an unquiet technology. Blockchain is currently creating a grand entry in all of the major market domains. Blockchain technology collects and stores the knowledge of inbound blocks — and time stamps it on a distributed and encrypted ledger. As the cornerstone of virtual currency blockchain technology […]

It’s 2018, and We Still Have No Idea If Mobile Healthcare Apps Work

What was the promise of reduced admissions and improved health outcomes in patients? This goal has not been achieved and is not happening how we thought it would. Usage of mobile devices in healthcare is basically what mHealth is. App development for healthcare. Using the continuous mHealth-powered, patient-provider connection — is what drives the mobile […]

Passport Shipping

Passport Raises $3m to Build the Modern Shipping Carrier

Ecommerce brands have seen innovations spring up for all parts of their business to help them compete more effectively with Amazon. Shopify makes it seamless to launch a great storefront. Instagram helps you build your audience (and even sell directly!). Whiplash and Shipmonk handle your fulfillment. Fuse Inventory and Stitch Labs manages your inventory with […]

cryptocurrency fraud

Cryptocurrency Fraud Is the Exception, Not the Rule

Cryptocurrency and blockchain are revolutionary technologies, but being so far ahead of the curve comes with consequences. With few precedents to learn from and regulatory frameworks still in their infancy, the crypto space has attracted its share of shrewd opportunists whose scams — such as the infamous pump-and-dump schemes — have grabbed international headlines. Tech giants like Facebook and […]

productivity

Productivity Experts Agree: Your Office Environment Needs to Change

Completely open workspaces might not be the norm for long if employees and productivity experts have their way. According to research conducted by William Belk, 58 percent of top performers want more privacy, and 54 percent say their current spaces have too many distractions to be truly effective. Open designs were originally intended to increase collaboration […]

Mappen

Today’s Social Platforms Are Dangerous. Can Mappen Build a Safer One?

Social media needs a surgeon general’s warning. No, that isn’t hyperbole. We know social media is highly addictive. We know heavy use leads to less less moment-to-moment happiness and less life satisfaction. And as with tobacco products, we know teenage use is particularly dangerous: A study of 500,000 teenagers found excessive screen time promotes depression, […]