Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
More companies are relying on apps to succeed, whether the app is the primary source of revenue or whether it’s merely an extension of the business. In any case, social media is one of your greatest tools for finding new potential customers and keeping your existing users up-to-date; with the right visual content, you could […]
Minnesota is no stranger to big business. It’s home to such names as Target, Best Buy, General Mills, and Ecolab — all of which have made their homes in Minnesota for generations and have become a source of pride. But a new industry — technology — is taking Minnesota by storm, boosting the local economy […]
Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer […]
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital technology — keeping […]
When it comes to marketing and customer communication, most business owners know about email and social media. But if you aren’t using SMS, you’re missing out on an opportunity to increase your reach. Why SMS? Text messaging – or SMS as it’s formally known – is ubiquitous in today’s society, but are you leveraging it […]
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]
Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship […]
You can detect a lot of different types of malicious software by using open source antivirus products. Experienced developers in both fields will tell you this is the most secure way to connect to the internet today. These programs simply make their code available for free so you can modify and redistribute it. With this […]
Over the past decade — the concept of being a data scientist has become a “normal” occupation title. It is no longer an unusual way to phrase the job description in data analytics. Now this to the industry standard term for a swath of data careers. Data Science. Like any career going through a period […]
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]
Frequently related to the term bitcoin — blockchain can be an unquiet technology. Blockchain is currently creating a grand entry in all of the major market domains. Blockchain technology collects and stores the knowledge of inbound blocks — and time stamps it on a distributed and encrypted ledger. As the cornerstone of virtual currency blockchain technology […]
Murphy’s Law states, “If anything can go wrong, it will.” That seems to be an adage that many small business owners often face. There is never a convenient time for “things to go wrong.” These always seem to happen at the worst possible moments. Typically, it involves some deadline. Plus, it results in a sudden […]
What was the promise of reduced admissions and improved health outcomes in patients? This goal has not been achieved and is not happening how we thought it would. Usage of mobile devices in healthcare is basically what mHealth is. App development for healthcare. Using the continuous mHealth-powered, patient-provider connection — is what drives the mobile […]
Ecommerce brands have seen innovations spring up for all parts of their business to help them compete more effectively with Amazon. Shopify makes it seamless to launch a great storefront. Instagram helps you build your audience (and even sell directly!). Whiplash and Shipmonk handle your fulfillment. Fuse Inventory and Stitch Labs manages your inventory with […]
Cryptocurrency and blockchain are revolutionary technologies, but being so far ahead of the curve comes with consequences. With few precedents to learn from and regulatory frameworks still in their infancy, the crypto space has attracted its share of shrewd opportunists whose scams — such as the infamous pump-and-dump schemes — have grabbed international headlines. Tech giants like Facebook and […]
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people space — as well as machine […]
Completely open workspaces might not be the norm for long if employees and productivity experts have their way. According to research conducted by William Belk, 58 percent of top performers want more privacy, and 54 percent say their current spaces have too many distractions to be truly effective. Open designs were originally intended to increase collaboration […]
Social media needs a surgeon general’s warning. No, that isn’t hyperbole. We know social media is highly addictive. We know heavy use leads to less less moment-to-moment happiness and less life satisfaction. And as with tobacco products, we know teenage use is particularly dangerous: A study of 500,000 teenagers found excessive screen time promotes depression, […]
Just a few years ago, a young man named Alfredo Molina didn’t want to be an accountant anymore. He had learned a new skill, programming, all on his own — and he was good at it. He was ready to put that to use in a career more up his alley, one where he felt […]
