Latest Articles

The Growing Importance of Data Security for IoT

Recent news has pointed to the increasing popularity of human microchipping in Sweden. Within the past three years, thousands have opted to insert a microchip underneath their skin that carries all sorts of personal information, ranging from credit card details to digital house keys to gym passes. For the 3,000 Swedes who’ve opted for the chip, […]

How To Build A Proper Sales Funnel And Recover Vanishing Profits

How To Build A Proper Sales Funnel And Recover Vanishing Profits

If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, […]

Why Asset Tracking Requires a Digital Transformation

Why Asset Tracking Requires a Digital Transformation

Despite the advent of modern technology, many businesses still rely on obsolete methods of asset tracking. You might have a shared Excel spreadsheet keeping tabs on your most important equipment, or if you’re a small business, a whiteboard that collects your information. These systems are inherently flawed, and could end up costing you money—and time—if […]

heritage-built brand

In a High-Tech World, Do Businesses Overlook the Value of Heritage?

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]

Why-i-choose-email-marketing

Why I Choose Email Marketing for Best ROI

As a business owner, it’s always a good idea to effectively use the marketing tools that are bringing you the most success. Measuring success as a business typically pertains to ROI, sales/income, and new customer acquisition. Reaching your target market with content that will appeal to them, while generating income is key when spending money […]

mental health platform

Technology Could Be Mental Health’s Biggest Ally

Mental health has dominated the news in recent years, from weak assessments of Europe’s mental health institutions to mass shootings to celebrity suicides. Each story underscores the need for mental health support — and the consequences of not making such support accessible. And the need for it may be stronger than previously believed: The National […]

The Investment Landscape of the Future: Toward Many Silicon Valleys

We all know by now that “Silicon Valley” has become more or less synonymous with “innovation.” The United States now has more than 100 unicorns (startups that reach $1 billion valuations), and while research from Stanford suggests some of these companies might not be all they seem — with an average valuation of 48 percent above true […]

employee matching platform

Why Algorithm Matching Matters to the Gig Economy

Yesterday, the Bureau of Labor Statistics released data indicating that independent contractors make up 6.9 percent of the workforce, down from 7.4 percent in 2005. The media has expended a lot of energy discussing the explosive growth of the gig economy, making this decline seem like a surprise. Is the gig economy tanking, or have […]

Condition Monitoring Crucial to Industry 4.0

The world is now at the dawn of fourth industrial revolution or better known as Industry 4.0 – the transition from computerized systems to cyber-physical systems, enabled by technologies like the Internet of Things, Cloud computing and Artificial Intelligence. In the strictest sense, Industry 4.0 is the integration of new technologies into the current industrial […]

denver-skyline

Is Denver a New Kind of Tech Town? Positively.

Denver has long been the playground of craft brewers and the outdoorsy types, but thanks to a booming economy, growing metro area, and intelligent workforce, it’s now also a technology hotspot. Yet unlike Silicon Valley with its cut-throat reputation, Denver is a *different* kind of tech town: one that’s as supportive as it is smart, […]

Are You Oversharing On Social Media?

Are You Oversharing On Social Media?

When you go online, where do you set our boundaries? If you’re like many social media users, you simply may not have any. Acclimated to the bare-all nature of modern culture, we overshare until our entire lives are online. What many fail to realize, in part because of the relatively recent development of pervasive social […]

Robocalypse

Robocalypse? I Think Not.

Predictions of the Robocalypse are everywhere. “Robots Are Winning the Race for Jobs,” headlines The New York Times, which linked workplace automation to the rise of despotic rulers around the world. Elon Musk warns “Robots will do everything better than us.” On one hand, 72 percent of Americans are worried about an automated future (Pew […]

aerospace startup

Underdog Lessons from Maximus Yaney and Titan Aerospace

Taking on giant corporations isn’t easy. Established companies always have a few home turf advantages: years of experience, a well-trained workforce, and brand recognition, among other things. Imagine how daunting it must have been for companies like Sony and Fuji to take on photo giant Kodak. How tough was it for Google to carve out […]

top app development companies

How Do Objects Connect to the Internet of Things?

In 2003: 0.8 devices connected to each person. In 2010: 1.84 devices connected to each person (more than double in only seven years). The appearance of smartphones has been crucial to increasing the number of things that people connect every day. The websites, social networks, also influence the revolution that the internet has brought to […]

Users’ Advantages of Big Data and IoT in E-Commerce

If it’s true that “IoT is the senses and big data is the fuel” of a smart connected world, then what’s the role of big data and IoT in today’s ever-evolving e-commerce industry?   First of all, IoT is about the deployment of smart devices that use data and connectivity. The real value of the […]