As entrepreneurs, business owners, and freelancers, we all have office spaces that we like to call our own. And, with so many gadgets and tech toys now hitting the market for work and play, it’s easy to geek out. Now, during the holidays, there’s more to add to your wish list or get your fellow […]
As business marketers, we are all bored of those clichéd tips. Almost all of them have ceased to work for increasing the social media engagement for our brand. However, we do want something that can trigger our social media engagement. So, here are some myth busters to trigger your social media engagement. You have to realize that […]
We are HUGE fans of Zoom Meetings at Readwrite. We use them for almost all our interviews. Today we noticed something very peculiar. Zoom.com redirects to Zoom.us (home for Zoom). We’ve reached out to Zoom to confirm the price. I’m guessing it was in the $1mm cash + $5-10mm stock range. But that’s just a […]
When working on a software development team, no matter which part of the team your are on, there is a common belief that all the people on the team should have. This belief is that testing is extremely important and should be executed in the most accurate manner. You want your software to be reliable, […]
Companies have begun the usage of event management software as it helps in improving the efficiency of the events business. The significant features of this software helps in powering successful events for industries as well as organizations of all sizes. Technologies such as Periscope and Facebook Live help attendees broadcast their personal experiences easily in event […]
The internet of things (IoT) is a popular term these days that are used to interrelate computing devices, digital machines, and mechanical objects. IoT technology is used to transfer data over a network without any human interaction. A plenty of organizations are using IoT to improve their efficiency and to better understand their customers. This […]
E-commerce is experiencing massive growth year after year, shattering records while doing so. There was a time when brick-and-mortar stores were not merely profitable, but also highly influential. Take, for example, Sears. If there were ever a legacy brand that defined American capitalism, it would have been this one. First opened in 1892, Sears […]
Let’s get down to the basics before we delve in more advanced tech. What is a business? An entity that offers a solution (or a set of solutions/products) to more than one customer. It caters to a defined or latent need. It offers this ‘value’ and accepts value back as compensation (money, time, or now, […]
Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs. There’s a strong “must-do” for […]
Visit the IoT in Action event site to learn more and to register for an upcoming event Near you. Can’t make it in person? Register for our upcoming IoT in Action Virtual Bootcamp. Want to know what experts see as the biggest Internet of Things (IoT) trends that you need to pay attention to? We […]
Over the last year or so, wireless providers all over the world have put plans in motion to begin phased rollouts of the next-generation of wireless connectivity known as 5G. The technology, offers vast gains in throughput, data latency, and capacity compared to current wireless networks. It is expected to finally unleash the true potential […]
Let’s assume that you are very good at what you do. You have a lot of clients, you’re in demand, and your skill set allows you to make a good living. In fact, you might be so good that attracting clients and making money isn’t even that much of a big deal. When someone comes […]
Retailers have to get with the times if they want to compete in the online marketplace. That means evolving to meet customer needs, managing change, and matching the pace of modern consumers. Luckily, there’s a whole world of IoT opportunities available to retailers. There are options for customer engagement, process optimization, and internal audit tools […]
Every person has hard-to-shop-for people on his holiday gift list. Whether it’s a picky eater, an impulse shopper, or simply someone with very refined tastes, finding a gift can feel like an obligation, not a warm show of generosity. This is hardest, perhaps, with people who seem to have everything — especially when it comes […]
As traditional broadcasting channels lose ground to emerging competitors, all signs point to over the top services as the future of streaming television. The $46.5 billion in revenue that OTT channels earned over the course of 2017 is projected to grow to $83.4 billion by 2022, and OTT growth is second only to virtual reality in the media industry. Of […]
The emergence of latest technology and use of remote devices in every field of life has changed how businesses tend to their marketing needs. Instead of printing an advertisement in newspaper, business marketers are more likely to utilize social media marketing. This is as a direct result of people, customer’s and clients that reach out […]
There have been a lot spoken and written about Big Data over the years. In fact, many believe things will get a lot better in every field of life with more advancement in Big Data. However, experts are trying to find many effective ways to manage Big Data. What is Big Data? Big data is […]
Every year, predictions about how consumers will spend their money crop up. Covering the most popular toys and the most wanted tech gadgets, these lists tend to push people toward a herd mentality rather than a thoughtful examination of their values at a crucial time of year. PricewaterhouseCoopers predicts that consumers will spend $1,250 each […]
Search engine optimization is a familiar term in the digital marketing world. Most business owners know the main benefits of SEO. But not all businesses know how to maximize the use of SEO to their advantage. Such companies will require help and assistance from SEO companies in the market. As a startup, it is important […]
In late September, representatives from the biggest tech companies testified before the Senate Committee on Commerce, Science, and Transportation. At almost the same time, Facebook announced that a massive data breach had affected almost 50 million users. This odd fluke of timing illustrates the perilous nature of data protection right now. Because of data breaches […]
