Let’s face it — it’s difficult to keep up with the pace (and price) of new technologies. Business owners face a barrage of new technologies, all promising revolutionary results. Wading through the hype can be time-consuming, but the right investments will reap dividends that more than make up for their cost. Technological advancements offer the […]
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
Business is an image in the mind of the entrepreneur. To start or expand a business we must imagine what it will become. We will begin to see the image of the journey ahead — inside our minds. Without being about to harness the power of your imagination, you wouldn’t be an entrepreneur. We see […]
Women are being heard like never before, and it is absolutely incredible. The #MeToo movement has created a domino effect of sorts, as company policies that address women’s needs and long-shuttered opportunities for women are increasingly flooding into the mainstream. That includes the tech world, where a newfound emphasis and expectation on coding, software development, […]
rtFor evidence of big tech’s evolution from AV club geeks to big guys on campus, look no further than the influence of companies like Amazon and Google. They’ve crept into every corner of contemporary life; they possess outsized amounts of power and exercise imperial control over the digital landscape — and it looks like taking […]
Space is filling up at Master Workshop: Layer I, where 20+ of the world’s foremost experts on blockchain will present and lead discussions around solutions to the technology’s scalability problem. Don’t forget to register today for free! The most pressing obstacle to blockchain’s march to mass-adoption is its scalability, or current lack thereof. For blockchain […]
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]
The smart city began as a science fiction dream, but it’s very quickly becoming a reality. Municipal infrastructure, integrated with smart technology, will transform the aesthetics, utility, and sustainability of urban landscapes from here on out. To see a smart city in action, just look to Washington, D.C., which has embraced a top-down approach to […]
In February 2017, the Transformations Autism Treatment Center learned that one of its former behavioral analysts had breached its security. According to his indictment, Jeffrey Luke illegally accessed a TACT Google Drive account and stole protected health information from more than 300 current and former patients. TACT’s cyber breach is especially concerning because Luke had […]
Gratefully, the awareness of state authorization of higher education institutions has increased. This means that the realization of the relationships between state authorization entities and professional licensing boards. State authorization is a formal determination by a higher education agency commonly a higher education board or commission. States allowing institutions to conduct certain activities within its […]
When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]
AI is here to stay, and there’s a simple reason why: proven ROI. Businesses in multiple industries are incorporating AI because the upside is tangible. According to an Accenture report, implementing AI solutions boosted profitability by an average of 38 percent across 16 industries. For the U.S. economy as a whole, this boost could lead to an additional […]
Anybody walking on the street can identify how technology is changing at a whiplash-inducing pace. But do you know what the worst part is? Which of these technologies specifically are about to hit big. AI, machine learning, augmented reality, chatbots, have not just grabbed headlines — but are successfully infiltrating every aspect of our world. […]
Are a business owner that regularly asks yourself: “How can I expand my company to gain more clients, make more sales, and earn more revenue?” If so, you’re not alone. This is something business owners all over the world, in various industries and niches, struggle with on a daily basis. Maybe you’ve only tried marketing […]
Tech enthusiasts joke that if Alexander Graham Bell had known about the telemarketing and cold calling he was about to unleash on the world with the invention of the telephone, he never would have released it. Ten years ago, we declared, “Cold calling is dead.” Inc. has called it “a waste of time,” and sales […]
As Industry 4.0 sweeps across the supply chain, it’s clear it will have a significant impact on everyone involved. Still, the question is how so? Industry 4.0 and Supply Chain As you’d expect from a name such as Industry 4.0, profound and revolutionary changes are coming to various industries, including manufacturing, development, and the modern […]
Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]
While cryptocurrencies have been a dominant force in newsrooms worldwide thanks in no small part to the meteoric rise of Bitcoin in recent years, blockchain has only just started to dominate the public consciousness. The cryptocurrency phenomenon may be in full swing, but we’re yet to see the decentralized digital currency successfully integrate practically with […]
In the renewables sector the ultimate goal has always been self-reliance. The idea of homes and businesses using purely renewable forms of energy is what the entire industry is working towards – a carbon-free future. For years, this has been little more than a pipe-dream, a utopic conception of ideal modern living. There’s a reason […]
