Cryptocurrency and blockchain are revolutionary technologies, but being so far ahead of the curve comes with consequences. With few precedents to learn from and regulatory frameworks still in their infancy, the crypto space has attracted its share of shrewd opportunists whose scams — such as the infamous pump-and-dump schemes — have grabbed international headlines. Tech giants like Facebook and […]
Completely open workspaces might not be the norm for long if employees and productivity experts have their way. According to research conducted by William Belk, 58 percent of top performers want more privacy, and 54 percent say their current spaces have too many distractions to be truly effective. Open designs were originally intended to increase collaboration […]
Social media needs a surgeon general’s warning. No, that isn’t hyperbole. We know social media is highly addictive. We know heavy use leads to less less moment-to-moment happiness and less life satisfaction. And as with tobacco products, we know teenage use is particularly dangerous: A study of 500,000 teenagers found excessive screen time promotes depression, […]
Just a few years ago, a young man named Alfredo Molina didn’t want to be an accountant anymore. He had learned a new skill, programming, all on his own — and he was good at it. He was ready to put that to use in a career more up his alley, one where he felt […]
Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for consumers to perform price comparisons […]
The majority of cyberattacks aren’t large-scale, coordinated efforts to break through tough defenses and acquire valuable data; instead, they’re simple and opportunistic. A “hacker” might stumble upon someone’s password because they left it written on a sticky note, or they might take advantage of an account that was left logged in on a public computer. […]
The debate about companies’ use of location data has gained a lot of traction this year. However, that shouldn’t make you shy about using it. In the right hands, used the right way, location data is an invaluable tool in any market. Your competition knows this, and the debate isn’t slowing them down, either. According […]
According to the most recent edition of PitchBook’s Venture Monitor, the first half of 2018 saw 94 investment deals surpassing the $100 million mark, continuing a trend in which late-stage successful startups and larger companies receive the lion’s share of VC funding allocations. That’s not to say that seed rounds for startups don’t get VC investment, but by […]
For techies out there, it may seem evident that the self-driving car promises unparalleled levels of safety for the 1.2B car commuters out there. We are in dire need of a solution to reduce the > one million deaths that occur on public roads every year. But with seven billion people in the world today […]
Smart cities can add value not just through money saved by efficient operations but also through the added benefits for citizens and local businesses by adding great design. Let’s change the design — and build a city. The key to building truly “smart” and efficient cities of the future is improving not just infrastructure — […]
Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]
For all of the “isms” supposedly being felled by enlightened Americans, the U.S. economy remains stunningly unfair. Take racism. On one hand, interracial marriages have grown fivefold in the 50 years since Loving v. Virginia, which legalized the practice. On the other, the average median household wealth of African-Americans declined by 75 percent between 1983 […]
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO. Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]
Some say marketing is all about buzz. Well, maybe. But, selling is about results. Can artificial intelligence still make a difference in sales? These two sides of business are more closely linked than you might think. Marketing and artificial intelligence. The fusion of marketing and AI is the next step in the evolution of sales. […]
The internet of things (IoT) has the power to make our lives more convenient and more connected than ever before, but many critical thinkers have admitted concern about consumer privacy. Consumer groups, corporations, and even governments have spoken out about the dangers of IoT being exploited, but are these truly worthy of the concern and […]
If you are in the Information Technology space, you are likely knowledgeable on what artificial intelligence holds. In fact, considering AI, the future of Information Technology appears bleak to some experts but promising to others. If a tech worker is worried about their job — they really don’t understand the magic of AI. Some workers […]
The trend of bringing your own device (BYOD) to work in healthcare is based on efficiency. Being able to communicate on devices they’re familiar with can help doctors, nurses, and care teams respond faster, which translates into better experiences for patients. In fact, it’s widespread enough that calling BYOD a trend might not be accurate […]
Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]
Insights as a service is a model experiencing supersonic growth, so it’s natural to wonder where it’s headed. Fortunately, there are some clues that can give us a sense of where and how it is likely to evolve. Consider what is fueling its growth. That starts with determining its added value in a marketplace already […]
Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]
