Latest Articles

building-a-smart-city

The Blueprint for Building a Smart City

First, there were smartphones and then smart houses. Now, the next disruptive “smart” move is the smart city. As work, life, and society become increasingly connected through the wide adoption of the Internet of Things (IoT) devices, it’s a natural progression to build smart cities that leverage tech to provide benefits like convenience and efficiency. […]

artificial intelligence

Website Automation- A Dream or a Reality

Artificial intelligence is a known phenomenon in the world today. Its root started to build years ago but the tree started to grow long after. Right now, artificial intelligence is at the complete stretch and with increasing knowledge of what its potential is, the world is jiggling with it. Now when developers and thinkers have […]

Is AI Going to Benefit HR in Future?

The short answer is yes. Get ready for a transformation of your HR department and I’m talking about making it much better. Do you really want to work at your current level of speed and productivity? AI is the key businesses have been waiting to make this department more effective: Getting more done, pursuing accuracy […]

martech complications

Has Martech Made Things Too Complicated?

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

manufacturing-through-marketing

Can Magic Be Manufactured Through Marketing?

Marketers are often expected to work magic on consumers, putting them under a spell and convincing them that the cure for all that ails them is their company’s product or service. But the high expectations placed on brands often do little more than set them up for a fall. An IBM study found that nearly […]

What is Hadoop?

What is Hadoop? How is Hadoop connected with the Cloud?

What is Hadoop? Hadoop is an open source framework that is ideally suitable for developing software apps and reliable, distributed, scalable computing. The Hadoop distributed computing is required to support the growth of voluminous data. It is also perfect for analyzing, storing, and processing big data files running over the clusters. The big data ecosystem […]

modern-day-advertising

How Tech Is Shaking Up the Modern-Day Ad Agency

How do you get noticed when your audience is more mobile, digital, and finicky than ever? That’s what the major players in the ad industry are trying to figure out. Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. Why? It […]

Why You Haven’t Made A Sale On Your E-commerce Site

You’ve heard that e-commerce is an incredibly easy way to make money selling products, so you set up your site…and yet all you’re getting is crickets. You think your products are pretty unique, so what gives? Why aren’t you raking in the money? Likely you’re making one (or more) of the following mistakes. Fortunately, they’re […]

robots-in-the-workforce

The Future of Labor: It’s Not All Robots in the Workplace

Is the robot revolution arriving sooner — and with more devastating force — than you once believed? While much of the automation discussion has surrounded blue-collar careers in manufacturing and transportation, recent studies on the subject see a much wider range of jobs being affected. According to an algorithm developed in 2013 by researchers at […]

artificial intelligence

How CRM Software Generates Leads Which Converts?

Generating Leads and converting them into business has been the top-notch feature of a CRM software. CRM software simply deals with the customer behaviour and helps in converting leads into a strong customer for your business. What is a CRM software? A CRM software is the abbreviated form of Customer Relationship Management software. As the […]

Comprehensive Guide on How Web Push Notifications Work

The clickable rich content messages sent to you through the browser are known as web push notification. You need not be on the browser or web page to receive the notification. You will keep receiving the messages at their own time and pace as set by the marketer. What is web push notification? The concept […]

Wensite-Trends-2018

Top 10 Best Website Trends of 2018

Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]

Pop Culture and AI: How Media Is Reshaping Public Perceptions

Pop Culture and AI: How Media Is Reshaping Public Perceptions

When you think of artificial intelligence (AI), what do you envision? Depending on what generation you were born into, you might think of HAL 9000’s glowing red eye from 2001: A Space Odyssey, or you might think of the surprisingly humanlike Ava from Ex Machina. Or, if you’re knee-deep in AI programming, you might envision […]

How To Build A Proper Sales Funnel And Recover Vanishing Profits

How Can AI Transform The Online Couponing Industry

It’s official. We love coupons. All of us. According to data compiled by experience optimization specialists, Invesp, 60% of the public ‘love’ receiving digital coupons, with the estimated number of users of mobile coupon users set to exceed one billion by 2019. Invesp goes further to estimate that over 30 billion digital coupons will have […]

5 Forecasts About the Future of Machine Learning

5 Forecasts About the Future of Machine Learning

Machine learning is a revolutionary technology that currently forms a critical aspect of numerous burgeoning and established industries. This technology allows computers to access hidden insights and predict outcomes, leading to remarkable changes to businesses. Wei Lei,  who is the Vice President and General Manager at Intel, says that “machine learning is becoming more sophisticated […]

4 Ways AI Is Reshaping the Future of Health Care

While the number of individuals needing quality healthcare is increasing, the number of healthcare providers is decreasing. Resultingly, more care providers are considering artificial intelligence (AI) as a possible resource for delivering precise, efficient and effective treatments. In time, artificially intelligence could expand the reach and efficiency of care providers and make up for talent […]