Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Latest Posts From Brad Anderson

AI and human creativity are greater than the sum of their parts

Debunking AI Myths: The Importance of Creativity in AI

Context is everything when it comes to discussions about the future. The future can scare you or excite you, depending on what you know and understand about it. For every story about Google secretly spying on people through their Nest devices, there’s the announcement of an Amazon Go store where you can quickly grab needed […]

GIPHY Enters the Open Source Community with Celebrity Detector

Recognizing the growing trend toward providing resources to the open-source community, GIPHY, an online provider of GIFs and animated stickers, has launched “The GIPHY Celebrity Detector.” Developed by the GIPHY R&D team, the free platform is a neural network that uses deep learning model to detect more than 2,300 celebrity faces found on GIPHY, including […]

Technical proficiency isn't a guarantee of success — mentors can take you further

Why You Need a Mentor — Especially If You Hate Asking for Help

People who ask for help are weak. Right? Wrong. Humans like to feel secure, so we convince ourselves that we should appear strong without vulnerability or weakness. That’s just bad thinking. Too much self-reliance makes others think you don’t know what you’re doing. When you’re ready to acknowledge your need for help, the options can […]

Creativity is the key to innovation and growth, and you can cultivate it.

Can You Learn to Be Creative at Work?

Think about the most successful people in your office. Who always has the best ideas? Who knows just how to navigate difficult conversations? What do those people have in common? Chances are good that the best and brightest workers at your company are also the most creative ones. Contrary to popular belief, though, most creative […]

Salespeople have to make sure they're building their careers on high-quality products.

In Sales? How You Can Distinguish Bad Products from Good

A career in sales is supposed to be lucrative and fulfilling, not frustrating. Good salespeople consistently close deals and increase their earnings, developing wide networks of happy customers along the way. Why, then, do so many salespeople struggle to live out the professional success of their dreams? Drive, training, persistence, and empathy all impact sales […]

High-tech approaches can thwart high-tech criminals.

3 High-Tech Ways Companies Are Fighting Cybercrime Right Now

Cybercrime remains a critical concern for businesses, but it’s not always clear how to best defend against it. Too often, companies wait for something to happen and then scramble to repair the damage — reacting instead of preparing. By then, valuable resources have already been compromised. Instead, to ensure continued growth and robust security, leaders […]

Reddit may become a marketing best practice

15 Years Later, Reddit Could Be the Next Big Thing in Marketing

“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]

Making the most of an outsourced CMO

How to Maximize ROI When Partnering With an Outsourced CMO

Until recently, outsourcing was a tactic, not a strategy. Manufacturers that needed to cut labor costs contracted with factories abroad. Restaurants that didn’t want to deal with delivery partnered with groups like Grubhub. But according to Deloitte’s 2018 Global Outsourcing survey, “disruptive” outsourcing is the new normal. The report found that, among surveyed organizations considering […]

STEM needs more women patents

How to Close the Gender Gap in STEM Patenting

A lack of diversity among product design teams has negatively impacted the experience women have with countless products. For instance, when seat belts were created, they were designed with the average man in mind. As a result, studies have shown that seat-belted women are 47 percent more likely to be seriously injured than seat-belted men […]

AI is ready to make an impact on logistics

How Logistics Leaders Can Use AI Right Now

We may not have robots like C-3PO from “Star Wars” or Rosie from “The Jetsons,” but there’s no denying that the machines we do have are getting smarter. But are business leaders taking advantage of their capabilities? It’s easy to imagine adopting AI in some indefinite future, but the technology already has the capacity to […]

How to grab knowledge before it leaves

3 Tech Solutions That Will Help You Survive Baby Boomer Brain Drain

About 4 million Baby Boomers leave the workforce each year. This is a major concern for business leaders, considering Boomers make up a quarter of the country’s workforce and many hold leadership positions. As some of their most valuable team members transition into retirement, employers are beginning to feel the strain and need to develop […]