Brad Anderson

editor

Brad is the editor overseeing contributed content at ReadWrite.com. You can reach me at brad at readwrite.com

Latest Posts From Brad Anderson

NATEDE

How Technology Is Improving the Environment

By all accounts, nature is good for you. But nature can also be bad for you: In some parts of the world, pollution levels are actually getting worse, despite everything we know about chemicals, car exhaust, and reducing our carbon footprint. In fact, more than 2,100 cities worldwide exceed recommended pollution levels, accelerating climate change. And air quality isn’t […]

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How Technology and Training Fueled One Ad-Based Company’s Growth

“I didn’t even know who Mark Zuckerberg was back in October 2015. Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First New […]

Technology in the hands

Blockchain in Retail: Changing the Shopping Experience

While blockchain may have initially started out as the technology behind cryptocurrency, numerous innovators have quickly found other applications for it. Besides other non-financial applications like cloud storage, contracts, and smart cities, blockchain is viewed as an ideal solution for disrupting the retail landscape. While the changes may not be able to be implemented overnight in […]

The 4 Sales Tools Every Company Will Use in 2019

Over the past couple years, the machine learning niche has exploded into the mainstream. Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. This sudden spike in AI interest is not as […]

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How PUMA Created an Office Snacking Program to Power its Health and Fitness-Focused Workforce

The concept of wellness in the workplace is continually evolving. From in-office employee fitness challenges to midday meditation breaks, studies show that these programs not only benefit employees, they’re also cost effective. As reported in Health Affairs, a critical meta-analysis of the literature on costs and savings associated with wellness programs found that medical costs […]

Wordstream-Acquired-by-Gannett

Wordstream Acquired for $150 Million by Gannett

Today Wordstream was acquired for $150 million by Gannett. This was confirmed by it’s founder Larry Kim via Linkedin. Kim started Wordstream when he was in his 20’s and grew it till around a year or so ago when he exited to start Mobile Monkey. Here is a little more information about Wordstream being acquired […]

Kaptivo

Kaptivo’s Innovative Solution for Digital Whiteboard Collaboration Receives $6 Million in Funding to Expand Globally

Whiteboards, also known as marker boards and dry-erase boards, have been used for decades as a learning and brainstorming platform. These glossy whiteboards have been a fixture in many work environments, especially in meeting rooms where teams or staff must work on a problem, share ideas, and collaborate. Now, carry that platform forward to the […]

3 Companies Winning the OTT Race With Advertisers

Americans are getting serious about cutting the cord. By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. A slew of recent industry reports have shown that Americans are actively in pursuit […]

How AI Can Shape the Future of UX

Artificial intelligence (AI) gathers data to interpret and predict human behavior, and user experience (UX) does the same thing — it reads human behavior to anticipate what people will do next. With the same end goal in mind, AI has the power to shape the future of UX, offering new insights and context to the […]

Smugmug acquires Flickr

SmugMug Acquires Flickr

Today SmugMug, the leading photo management and sharing platform, announced the acquisition of Flickr, the online photo management and sharing application. This acquisition will create the most influential photography community in the world. For 15 years SmugMug has focused on helping the photographer and supporting their craft, with a business model that doesn’t use advertising […]

The Top 10 CRM Companies for Business Owners

The market has become flooded with customer relationship management (CRM) solutions, making it incredibly difficult to narrow the field enough to find the right CRM software for your needs. If you have a good idea of what you’re looking for, however, the sheer number of options can be beneficial, allowing you to zero in and […]

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How Is Technology Going to Change Facebook Ads?

Facebook ads are a combination of marketing and technology that some love, some hate, and some simply don’t understand. What’s sometimes seen as a creatively fueled marketing platform is driven by a lot of science — data, metrics, and an ad performance-oriented auction system prove Facebook ads are about technology before anything else. In 2017, […]

Humm

Technology Needs to Make Healthy Food Scalable and Affordable

Many have been calling the healthy and organic food category the next trillion-dollar industry. With allergen-free foods experiencing 30 percent sales growth in the U.S. and healthy snacks alone estimated to top $138 billion by 2020, it’s not surprising that 88 percent of consumers say they’ll pay more for access to healthy foods. The demand […]

The Best Company Culture Isn’t Elusive — It Just Takes Work

“Company culture” has received a lot of lip service over the past few years, with businesses striving to land on “Best Companies to Work For” lists and obsessively monitoring their Glassdoor reviews. As Millennials bypassed Generation X to become the largest segment of the U.S. workforce, Millennials’ valuing of company culture above everything else made creating an […]