We all seem to have more devices than ever, which means we now need an effective way to manage them. That’s exactly what the Wasserstein Smart Wi-Fi Plug intends to give you. A group of Amazon resellers founded the smart home company behind the plug. Wasserstein also makes other quality connected products like security camera mounts as […]
Technology is often viewed as the realm of software developers and smart home experts, but companies of every type benefit from technological advances.
Effective environmental solutions are overdue, and the IoT provides several, aligning businesses’ and environmentalists’ interests in meaningful ways.
From blockchain and AI to the emerging IoT, businesses are investing in technology and improving outcomes with every dollar spent.
Customer experience is an integral part of your brand’s success, and we’re surrounded by examples that demonstrate how it can make or break a company.
To help today’s students improve their math skills, the National Council of Teachers of Mathematics (NCTM) recommends leveraging technology to engage students. Technology can address different learning styles, plus it provides a way to make learning more entertaining. Thanks to the ever-advancing technology landscape, there are even more virtual tech resources available for mathematics now […]
All brands are looking to engage more closely with their target audience and existing customer base. Captivating your intended customer requires connection on a deeper emotional level. Rapport with your objective means using emotion in an authentic way throughout your marketing in a way that can stir that in others. One tactic, emotional ads, has […]
It’s easy to put all hackers in one box. In reality, there are a few types of hackers — some good, some bad. And, yes, some ugly in terms of what they do. While you are used to hearing about those hackers that steal your personal and payment data, there are ethical hackers out there […]
Rather than turn parents into the smartphone police, software companies should be more responsible in how they build and market their products to teens.
The only way to make deep learning an invisible member of your sales department is to get over the fear of a would-be takeover by robots.
Tech’s progress may have “slowed” in the past 50 years, but just about the only thing today’s tech can’t do is predict what home life will be like in 2050.
Even tech advances that seem minor can be a powerful approach to reducing your production and operating costs — often dramatically.
Once you implement scalable processes, you can focus on increasing demand for your product or service without wondering whether your startup can handle it.
Where customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings. While online platforms make it possible to buy anything from anywhere, that doesn’t mean people will.
Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.
With the explosion of the online mattress (also known as the bed-in-the-box) industry, there seem to be new brands appearing in the marketplace at a rapid pace. The Hamuq mattress from Canada is one of the latest that delivers straight to your door and gives you a long sleep trial to see if it’s for you. […]
Before investing in an automation platform that can do it all, think about whether an automated platform should do it all.
You probably spend more time sending, receiving, writing, and reading emails than you think. According to one study, the average worker sends up to 122 emails every day. Little habits and problem areas can quickly rack up against you; for example, imagine it takes you a minute longer to draft an email than typical for […]
Assessing an influencer marketing agency isn’t so different from doing due diligence on any other potential partner your brand might hire.
Medication may be the standard ADHD treatment strategy, but it’s not the only one. Consider which options can address the disorder’s underlying causes.