Brad Anderson

Brad is the editor overseeing contributed content at ReadWrite.com. You can reach me at brad at readwrite.com

Latest Posts From Brad Anderson

tech engagement

Consumerized Enterprise Software Is Poised to Make the Industry More Competitive

Workplace engagement has become a widespread problem. Gallup’s ongoing employee engagement monitoring shows that, even today, less than 35 percent of Americans are engaged at work. In fact, a 2017 Aon Hewitt study showed that workplace engagement is declining, with some organizations experiencing “angst” amid the prediction that the decline will continue. With half-hearted effort […]

Meural-in-home

Meet Meural, Fine Art on My Walls at Home

At first all I wanted was to be able to purchase something wonderful and uplifting for my bedroom wall. Then the goal was — if we could just find a piece that was inspirational above the desk in the den — that would be enough. Soon, we realized that we spent much more time in […]

event keynote speaker

How to Find a Keynote Speaker Who Will Make Your Event Great

Tech companies have increased the number of events they put on over the past few years. It’s almost a requirement now for brands to hold their own user- or industry-focused conferences and summits. These events are a great opportunity for firms to exhibit their thought leadership and engage the people who matter most to their […]

15 Incredible Women in Business to Watch in 2018 and Beyond

Much has been written about the tech industry’s sexist undertones. In 2017, Silicon Valley faced a “reckoning” for its gender-driven decision-making and tolerance of sexual harassment. From marginalizing women’s ability to contribute to the field because of their biological makeup to holding them to higher standards in order to earn leadership roles, the business world […]

heritage-built brand

In a High-Tech World, Do Businesses Overlook the Value of Heritage?

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]

mental health platform

Technology Could Be Mental Health’s Biggest Ally

Mental health has dominated the news in recent years, from weak assessments of Europe’s mental health institutions to mass shootings to celebrity suicides. Each story underscores the need for mental health support — and the consequences of not making such support accessible. And the need for it may be stronger than previously believed: The National […]

employee matching platform

Why Algorithm Matching Matters to the Gig Economy

Yesterday, the Bureau of Labor Statistics released data indicating that independent contractors make up 6.9 percent of the workforce, down from 7.4 percent in 2005. The media has expended a lot of energy discussing the explosive growth of the gig economy, making this decline seem like a surprise. Is the gig economy tanking, or have […]

denver-skyline

Is Denver a New Kind of Tech Town? Positively.

Denver has long been the playground of craft brewers and the outdoorsy types, but thanks to a booming economy, growing metro area, and intelligent workforce, it’s now also a technology hotspot. Yet unlike Silicon Valley with its cut-throat reputation, Denver is a *different* kind of tech town: one that’s as supportive as it is smart, […]

aerospace startup

Underdog Lessons from Maximus Yaney and Titan Aerospace

Taking on giant corporations isn’t easy. Established companies always have a few home turf advantages: years of experience, a well-trained workforce, and brand recognition, among other things. Imagine how daunting it must have been for companies like Sony and Fuji to take on photo giant Kodak. How tough was it for Google to carve out […]

Simple-office-snacks

How Healthy Office Snacks Can Help Create A Better Culture

If you’ve ever toured the offices of the fastest-growing companies in the U.S., you might notice a few commonalities. There’s the ubiquitous ping pong table, productivity-enhancing tunes wafting through the air, and an open, flexible workspace designed to support collaboration across teams. But the biggest commonality of them all? Their cupboards are almost invariably stocked […]

NATEDE

How Technology Is Improving the Environment

By all accounts, nature is good for you. But nature can also be bad for you: In some parts of the world, pollution levels are actually getting worse, despite everything we know about chemicals, car exhaust, and reducing our carbon footprint. In fact, more than 2,100 cities worldwide exceed recommended pollution levels, accelerating climate change. And air quality isn’t […]

logan young

How Technology and Training Fueled One Ad-Based Company’s Growth

“I didn’t even know who Mark Zuckerberg was back in October 2015. Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First New […]

Technology in the hands

Blockchain in Retail: Changing the Shopping Experience

While blockchain may have initially started out as the technology behind cryptocurrency, numerous innovators have quickly found other applications for it. Besides other non-financial applications like cloud storage, contracts, and smart cities, blockchain is viewed as an ideal solution for disrupting the retail landscape. While the changes may not be able to be implemented overnight in […]

The 4 Sales Tools Every Company Will Use in 2019

Over the past couple years, the machine learning niche has exploded into the mainstream. Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. This sudden spike in AI interest is not as […]

Simple-office-snacks

How PUMA Created an Office Snacking Program to Power its Health and Fitness-Focused Workforce

The concept of wellness in the workplace is continually evolving. From in-office employee fitness challenges to midday meditation breaks, studies show that these programs not only benefit employees, they’re also cost effective. As reported in Health Affairs, a critical meta-analysis of the literature on costs and savings associated with wellness programs found that medical costs […]

Wordstream-Acquired-by-Gannett

Wordstream Acquired for $150 Million by Gannett

Today Wordstream was acquired for $150 million by Gannett. This was confirmed by it’s founder Larry Kim via Linkedin. Kim started Wordstream when he was in his 20’s and grew it till around a year or so ago when he exited to start Mobile Monkey. Here is a little more information about Wordstream being acquired […]