Even tech advances that seem minor can be a powerful approach to reducing your production and operating costs — often dramatically.
Once you implement scalable processes, you can focus on increasing demand for your product or service without wondering whether your startup can handle it.
Where customers live plays a big role in what they buy — and smart brands will take that into account as they develop offerings. While online platforms make it possible to buy anything from anywhere, that doesn’t mean people will.
Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first.
With the explosion of the online mattress (also known as the bed-in-the-box) industry, there seem to be new brands appearing in the marketplace at a rapid pace. The Hamuq mattress from Canada is one of the latest that delivers straight to your door and gives you a long sleep trial to see if it’s for you. […]
Before investing in an automation platform that can do it all, think about whether an automated platform should do it all.
You probably spend more time sending, receiving, writing, and reading emails than you think. According to one study, the average worker sends up to 122 emails every day. Little habits and problem areas can quickly rack up against you; for example, imagine it takes you a minute longer to draft an email than typical for […]
Assessing an influencer marketing agency isn’t so different from doing due diligence on any other potential partner your brand might hire.
Medication may be the standard ADHD treatment strategy, but it’s not the only one. Consider which options can address the disorder’s underlying causes.
Enhancements like these used to be reserved for luxury residences, but today, the average American has access to a vast array of connected devices.
When Eileen Lee is a founder of Cowboy Ventures and one of the best investors in Silicon Valley, published an article on unicorns (privately-held companies with a valuation exceeding $1 Billion), she estimated there were around 39 unicorns at the time. That article was over five years ago, and as of today, there are over […]
Technology these days can handle almost any task that humans can. Leave the easy stuff to robots so your team can spend its valuable time on scaling.
We all have computers in our pockets with the magic of the internet at our fingertips — which means access to alternative workouts, like Gixo’s app.
Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future.
Outdated technology practices will keep your company mired in competitive quicksand. To remain competitive, address these five tech mistakes.
To get the best business results, you’ll need to prepare your company to take advantage of emerging tech. After all, change can be hard — especially for employees who don’t necessarily see it coming.
An Information Technology (IT) department is charged with the responsibility of developing and managing a company’s technology assets. The Information Technology (IT) department includes so many differentiations that it can be mind-boggling. This blog will help you sort out what you know about IT — and what you don’t know about IT. It will also […]
While the saying goes that too many chefs in the kitchen spoil the broth, that’s not the case when it comes to a collaborative marketing environment. Instead, combining sales and marketing efforts with user-generated content can improve ROI. Content Collaboration is a Win-Win Think about it: When you create content in a silo, you are […]
If the media labels a move as weird or questions what a company may be thinking, it just may be a bet that’s going to pay off.
Mint’s triumph over its enterprise peers was the shot heard ‘round the software world: Not all integrations are created equal, and the company whose product has the best integrations is all but certain to win.