Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Latest Posts From Brad Anderson

Virtual Tech Resources For Teaching Math

To help today’s students improve their math skills, the National Council of Teachers of Mathematics (NCTM) recommends leveraging technology to engage students. Technology can address different learning styles, plus it provides a way to make learning more entertaining. Thanks to the ever-advancing technology landscape, there are even more virtual tech resources available for mathematics now […]

emotion sells

Invoking Emotional Advertising to Engage Your Audience

All brands are looking to engage more closely with their target audience and existing customer base. Captivating your intended customer requires connection on a deeper emotional level. Rapport with your objective means using emotion in an authentic way throughout your marketing in a way that can stir that in others. One tactic, emotional ads, has […]

Getting More ZZZs With the Hamuq Mattress

With the explosion of the online mattress (also known as the bed-in-the-box) industry, there seem to be new brands appearing in the marketplace at a rapid pace. The Hamuq mattress from Canada is one of the latest that delivers straight to your door and gives you a long sleep trial to see if it’s for you. […]