Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Latest Posts From Brad Anderson

How Gaming Can Inspire Your Office

5 Unexpected Gaming Tech Innovations That Can Improve Your Office

Gaming industry innovations can make your office a healthier, better place to work. Building a great workplace takes more than ping-pong tables and arcade games. But fun and games certainly don’t hurt. In fact, casual gaming might actually make workers more productive. In a study published in Human Factors, researchers found that participants who paused […]

Omni-channel marketing

Omni-channel Marketing in 2019

Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t […]

Company longevity in a tech age

3 Keys That Will Help You Survive the Fourth Industrial Revolution

On the heels of the steam engine, mass production, and electronic and digital technology comes the Fourth Industrial Revolution. Stemming from digital roots, this new era brings a wave of change that will once again revolutionize how we live and work. And technology is leading the charge. The Fourth Industrial Revolution introduces integrated adjustments to […]

Product success

3 Reasons Why Your Success Depends on More Than a Great Product

Creating a high-quality product is just one part of building a profitable business. The reality is that a myopic focus on product development can ultimately prevent you from achieving your business goals. Unfortunately, this notion is one that many growing companies don’t understand until it’s too late. For most companies — and all early-stage startups […]

What to Consider When Leveraging File Sharing

File sharing with your team, partners, vendors, and customers has raised productivity and efficiency levels to new heights. However, it’s also led to some challenges that must be addressed in order to continue leveraging the benefits of the process of file sharing.  In the early days of file and folder management technique, teams were happy […]

hiring-tech-talent

How to Build a Better Tech Talent Pipeline

With potential competitors in the tech space cropping up every second, it’s more important than ever to have the talent necessary to give your business a competitive edge. In our increasingly digital world, building a strong tech talent pipeline is vital for your company to succeed. Unfortunately, research shows that goal may be difficult to […]

3 Ways to Build an Exceptional Marketing Team

Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]

Ikonick Canvas Art Makes a Statement

Whether you work in a traditional office space or work remotely from a home office, personalizing the space creates a conducive environment for feeling productive. One way to make such a statement is with artwork. However, art can be expensive. Except, there’s Ikonick canvas art that makes art accessible to everyone, including startup founders and […]

25 Last Minute Gifts For the Office Geek In All Of Us

As entrepreneurs, business owners, and freelancers, we all have office spaces that we like to call our own. And, with so many gadgets and tech toys now hitting the market for work and play, it’s easy to geek out. Now, during the holidays, there’s more to add to your wish list or get your fellow […]

Zoom Video Communications Acquires Zoom.com

We are HUGE fans of Zoom Meetings at Readwrite. We use them for almost all our interviews. Today we noticed something very peculiar. Zoom.com redirects to Zoom.us (home for Zoom). We’ve reached out to Zoom to confirm the price. I’m guessing it was in the $1mm cash + $5-10mm stock range. But that’s just a […]

9 Books That Make Perfect Gifts for Industry Experts

Every person has hard-to-shop-for people on his holiday gift list. Whether it’s a picky eater, an impulse shopper, or simply someone with very refined tastes, finding a gift can feel like an obligation, not a warm show of generosity. This is hardest, perhaps, with people who seem to have everything — especially when it comes […]