Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Latest Posts From Brad Anderson

Wordstream-Acquired-by-Gannett

Wordstream Acquired for $150 Million by Gannett

Today Wordstream was acquired for $150 million by Gannett. This was confirmed by it’s founder Larry Kim via Linkedin. Kim started Wordstream when he was in his 20’s and grew it till around a year or so ago when he exited to start Mobile Monkey. Here is a little more information about Wordstream being acquired […]

Kaptivo

Kaptivo’s Innovative Solution for Digital Whiteboard Collaboration Receives $6 Million in Funding to Expand Globally

Whiteboards, also known as marker boards and dry-erase boards, have been used for decades as a learning and brainstorming platform. These glossy whiteboards have been a fixture in many work environments, especially in meeting rooms where teams or staff must work on a problem, share ideas, and collaborate. Now, carry that platform forward to the […]

3 Companies Winning the OTT Race With Advertisers

Americans are getting serious about cutting the cord. By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. A slew of recent industry reports have shown that Americans are actively in pursuit […]

How AI Can Shape the Future of UX

Artificial intelligence (AI) gathers data to interpret and predict human behavior, and user experience (UX) does the same thing — it reads human behavior to anticipate what people will do next. With the same end goal in mind, AI has the power to shape the future of UX, offering new insights and context to the […]

Smugmug acquires Flickr

SmugMug Acquires Flickr

Today SmugMug, the leading photo management and sharing platform, announced the acquisition of Flickr, the online photo management and sharing application. This acquisition will create the most influential photography community in the world. For 15 years SmugMug has focused on helping the photographer and supporting their craft, with a business model that doesn’t use advertising […]

The Top CRM Companies for Business Owners

The market has become flooded with customer relationship management (CRM) solutions, making it incredibly difficult to narrow the field enough to find the right CRM software for your needs. If you have a good idea of what you’re looking for, however, the sheer number of options can be beneficial, allowing you to zero in and […]

facebook-f8

How Is Technology Going to Change Facebook Ads?

Facebook ads are a combination of marketing and technology that some love, some hate, and some simply don’t understand. What’s sometimes seen as a creatively fueled marketing platform is driven by a lot of science — data, metrics, and an ad performance-oriented auction system prove Facebook ads are about technology before anything else. In 2017, […]

Humm

Technology Needs to Make Healthy Food Scalable and Affordable

Many have been calling the healthy and organic food category the next trillion-dollar industry. With allergen-free foods experiencing 30 percent sales growth in the U.S. and healthy snacks alone estimated to top $138 billion by 2020, it’s not surprising that 88 percent of consumers say they’ll pay more for access to healthy foods. The demand […]

The Best Company Culture Isn’t Elusive — It Just Takes Work

“Company culture” has received a lot of lip service over the past few years, with businesses striving to land on “Best Companies to Work For” lists and obsessively monitoring their Glassdoor reviews. As Millennials bypassed Generation X to become the largest segment of the U.S. workforce, Millennials’ valuing of company culture above everything else made creating an […]

Spiro

AI’s Role in Driving the Sales Experience

Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in 2017. Artificial intelligence is embedding itself in our technology-obsessed culture, but not every industry has taken advantage of AI’s utility. Adam Honig and his […]