About 4 million Baby Boomers leave the workforce each year. This is a major concern for business leaders, considering Boomers make up a quarter of the country’s workforce and many hold leadership positions. As some of their most valuable team members transition into retirement, employers are beginning to feel the strain and need to develop […]
Trying to Make Your Company the Best It Can Be? Stop Overlooking Culture
Unicorns aren’t exactly a dime a dozen, but they’re not quite as rare as they once were. Today, private companies with a valuation in excess of $1 billion number more than 300, prompting some analysts to look for a more precise indicator of unicorn potential. According to a report from Comparably, that indicator is culture. […]
Can AI Bring Customer Service Into the 21st Century? Thankful Thinks So
Why is it that customer service never seems to get any innovation attention? For decades, providing great customer service has been a constant challenge and expense, yet relatively few technologies exist to ease the difficulty or cost. Sales and marketing see new software arrive every year, yet customer support has scarcely changed in the last […]
ShiftLeft Raises $20 Million to Ensure Security Keeps Pace with Accelerating Software
The movement of software into the cloud has enabled developers to release new features at a staggering pace. But, all this change has created a fundamental security problem: How do you secure software that’s no longer monolithic and instead consists of hundreds of microservices that are updated multiple times daily? This is a challenge that […]
Local Advertising Is the Best-Kept Secret, and Tech Can Help
If you would have offered a local business owner free commercial time during Super Bowl LIII, he or she would likely have been elated. In fact, many struggling local business owners would much rather have their message broadcast to a national audience than a local one. When it comes down to it, that might be […]
The Best Indicator of a Tech Company’s Prowess? It Might Just Be Customer Reviews
Tech is a difficult — and fickle — beast to manage these days. Many companies are focused on building something flashy or rendering their competitors obsolete. That’s great in terms of elevating competition and pushing the industry as a whole toward innovation. As long as brands are in the business of getting press, something new […]
5 Unexpected Gaming Tech Innovations That Can Improve Your Office
Gaming industry innovations can make your office a healthier, better place to work. Building a great workplace takes more than ping-pong tables and arcade games. But fun and games certainly don’t hurt. In fact, casual gaming might actually make workers more productive. In a study published in Human Factors, researchers found that participants who paused […]
Omni-channel Marketing in 2019
Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result, brands struggle because there isn’t […]
3 Keys That Will Help You Survive the Fourth Industrial Revolution
On the heels of the steam engine, mass production, and electronic and digital technology comes the Fourth Industrial Revolution. Stemming from digital roots, this new era brings a wave of change that will once again revolutionize how we live and work. And technology is leading the charge. The Fourth Industrial Revolution introduces integrated adjustments to […]
3 Reasons Why Your Success Depends on More Than a Great Product
Creating a high-quality product is just one part of building a profitable business. The reality is that a myopic focus on product development can ultimately prevent you from achieving your business goals. Unfortunately, this notion is one that many growing companies don’t understand until it’s too late. For most companies — and all early-stage startups […]
Production Quality Over Cost: What Really Generates Engaging Video Advertising
Perhaps the biggest lesson that marketers have learned in the last few years is that throwing money at marketing tactics doesn’t necessarily deliver a relational return for the investment. Instead, even with the leanest of budgets, today’s marketing investments deliver a greater return when they are thoughtfully conceptualized and executed. That’s why many marketers have […]
How Do You Determine Which Partners Will Fuel Your Success?
Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a company’s reach, add new audiences, enhance its value, expand its capabilities, and even boost its reputation by association. Marketing Week pointed out that behemoths like Amazon and Adidas have grown larger as a result of […]
What to Consider When Leveraging File Sharing
File sharing with your team, partners, vendors, and customers has raised productivity and efficiency levels to new heights. However, it’s also led to some challenges that must be addressed in order to continue leveraging the benefits of the process of file sharing. In the early days of file and folder management technique, teams were happy […]
How to Get into Tech Without a Tech Background
If you look at the greatest recent tech companies there are plenty of newcomers that aren’t even considered tech, let alone, high tech. Uber and Airbnb, are less about tech and more about their concept. You can run a tech company without a tech background but find the best tech you can when needed. Knowing […]
How to Build a Better Tech Talent Pipeline
With potential competitors in the tech space cropping up every second, it’s more important than ever to have the talent necessary to give your business a competitive edge. In our increasingly digital world, building a strong tech talent pipeline is vital for your company to succeed. Unfortunately, research shows that goal may be difficult to […]
The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]
4 Things Spotify Can Teach You About Data Sharing
At media companies, 2018 might be remembered as the year that someone finally got data sharing right. To be sure, there were some missteps. Facebook’s series of data scandals cost the social network around a quarter of its value. But Twitter, Google, Reddit, Snapchat, and even Facebook each tweaked their privacy policies to better balance […]
3 Ways to Build an Exceptional Marketing Team
Building a team is hard — just ask any coach in history. A team must be a collection of individual talents that gels into a sum greater than its parts. Choosing the constituent members is difficult enough. Getting them to communicate and collaborate seamlessly is even harder. Companies need great teams across the enterprise, but […]
Ikonick Canvas Art Makes a Statement
Whether you work in a traditional office space or work remotely from a home office, personalizing the space creates a conducive environment for feeling productive. One way to make such a statement is with artwork. However, art can be expensive. Except, there’s Ikonick canvas art that makes art accessible to everyone, including startup founders and […]
25 Last Minute Gifts For the Office Geek In All Of Us
As entrepreneurs, business owners, and freelancers, we all have office spaces that we like to call our own. And, with so many gadgets and tech toys now hitting the market for work and play, it’s easy to geek out. Now, during the holidays, there’s more to add to your wish list or get your fellow […]