Brad Anderson

Brad Anderson

Editor In Chief at ReadWrite

Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com.

Latest Posts From Brad Anderson

Self-Driving Cars

3 Reasons You Shouldn’t Be Scared of Self-Driving Cars

Much has been made of the perils of self-driving cars. The Guardian warned that autonomous cars were entering “the most dangerous phase,” lulling us into a false sense of security — despite the fact that people had been caught using them on autopilot, leading to accidents and drunk-driving arrests. A Harvard University piece on artificial […]

How Women Are Breaking Into the Tech World

It’s no secret that tech has become a male-dominated industry. The press has discussed at length the gender discrimination prevalent throughout the tech sector, resulting in everything from pay inequities to sexual harassment. Study upon study has shown that women with the same educational backgrounds and experience levels as their male counterparts aren’t receiving the […]

entrepreneur banking

3 Free Banking Apps for Entrepreneurs

Financial institutions and entrepreneurs have a historically complicated relationship. Entrepreneurs need ways to fund their companies and keep business moving, meaning they lean on banks for everything from business loans to checking accounts. And banks need entrepreneurs, too — without small businesses fueling the economy, there isn’t much banks can do. This (sometimes reluctant) co-dependent […]

martech complications

Has Martech Made Things Too Complicated?

The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]

robots-in-the-workforce

The Future of Labor: It’s Not All Robots in the Workplace

Is the robot revolution arriving sooner — and with more devastating force — than you once believed? While much of the automation discussion has surrounded blue-collar careers in manufacturing and transportation, recent studies on the subject see a much wider range of jobs being affected. According to an algorithm developed in 2013 by researchers at […]

tech engagement

Consumerized Enterprise Software Is Poised to Make the Industry More Competitive

Workplace engagement has become a widespread problem. Gallup’s ongoing employee engagement monitoring shows that, even today, less than 35 percent of Americans are engaged at work. In fact, a 2017 Aon Hewitt study showed that workplace engagement is declining, with some organizations experiencing “angst” amid the prediction that the decline will continue. With half-hearted effort […]

event keynote speaker

How to Find a Keynote Speaker Who Will Make Your Event Great

Tech companies have increased the number of events they put on over the past few years. It’s almost a requirement now for brands to hold their own user- or industry-focused conferences and summits. These events are a great opportunity for firms to exhibit their thought leadership and engage the people who matter most to their […]

15 Incredible Women in Business to Watch in 2018 and Beyond

Much has been written about the tech industry’s sexist undertones. In 2017, Silicon Valley faced a “reckoning” for its gender-driven decision-making and tolerance of sexual harassment. From marginalizing women’s ability to contribute to the field because of their biological makeup to holding them to higher standards in order to earn leadership roles, the business world […]

heritage-built brand

In a High-Tech World, Do Businesses Overlook the Value of Heritage?

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]

mental health platform

Technology Could Be Mental Health’s Biggest Ally

Mental health has dominated the news in recent years, from weak assessments of Europe’s mental health institutions to mass shootings to celebrity suicides. Each story underscores the need for mental health support — and the consequences of not making such support accessible. And the need for it may be stronger than previously believed: The National […]

employee matching platform

Why Algorithm Matching Matters to the Gig Economy

Yesterday, the Bureau of Labor Statistics released data indicating that independent contractors make up 6.9 percent of the workforce, down from 7.4 percent in 2005. The media has expended a lot of energy discussing the explosive growth of the gig economy, making this decline seem like a surprise. Is the gig economy tanking, or have […]

denver-skyline

Is Denver a New Kind of Tech Town? Positively.

Denver has long been the playground of craft brewers and the outdoorsy types, but thanks to a booming economy, growing metro area, and intelligent workforce, it’s now also a technology hotspot. Yet unlike Silicon Valley with its cut-throat reputation, Denver is a *different* kind of tech town: one that’s as supportive as it is smart, […]

aerospace startup

Underdog Lessons from Maximus Yaney and Titan Aerospace

Taking on giant corporations isn’t easy. Established companies always have a few home turf advantages: years of experience, a well-trained workforce, and brand recognition, among other things. Imagine how daunting it must have been for companies like Sony and Fuji to take on photo giant Kodak. How tough was it for Google to carve out […]