AI-powered tools seem everywhere in an environment that can only be described as lightning-fast. Artificial intelligence has already upended virtually every industry, and those that have yet to feel its impact won’t remain unchanged for much longer.
Indeed, the genesis of artificial intelligence has coincided with a quickly evolving field: podcasting. What once was a novelty has long since become a dominant form of entertainment for many and a legitimate communication medium. AI-powered podcasting tools are reshaping how podcasts are consumed, with the AI podcast summarizer ArticleX leading the charge.
Reading or Listening: The Science
Science debunks the myth of a single “best” learning style. Studies show that reading and listening are equally effective, even when people switch between them. In fact, research suggests few individuals stick to just one method. This could be because both have challenges. Reading can be visually tiring and potentially boring. Listening requires real-time processing, which can be difficult. Additionally, audio/digital media can be distracting – it’s tough to rewind or ponder a point like you can with text.
Despite these challenges, listening remains crucial in both education and mainstream communications. It offers flexibility: listeners can learn on the go during commutes or chores. Experts recommend using both interchangeably and developing the skill of knowing when each is best. Listening shines for less demanding tasks and language learning. Combined with reading, it creates a holistic learning experience, reducing memorization needs.
With this data in mind, it becomes clear that there is a benefit to expanding video/audio content to a reader-friendly format. Science aside, not everyone has the time to listen to a 45-minute podcast episode – even if they’re interested in the topic. This, in theory, makes sense. However, many content creators simply don’t have the time or resources to expand their content to various mediums.
The Challenge: Time and Expense
Think for a moment about the sheer amount of effort that goes into creating the type of podcast episode that gets people excited and returning for more.
On the logistical side, you need recording equipment, sound mixing and editing solutions, extensive research on topics, assembling guests, and actually recording a session. It’s incredible work for something once considered “disposable entertainment.”
Now, think about the added lift of creating a high-quality, relevant written piece to accompany your video/audio content. You will need to research topics, gather facts and figures to flesh out your thesis, and, finally, write the piece. Much of what you’ll cover was likely included in that aforementioned podcast episode, but an incredible time commitment is still involved; especially if you’re doing it for each episode.
Until ArticleX, that is.
ArticleX: Going Beyond Transcripts
AI podcasting tools have been around for years. Many create a literal transcript of a podcast episode. The limitations of these tools are exposed when podcast speakers take wild turns and rabbit holes of natural conversation. The back-and-forth conversation can make the output a little more challenging to digest for readers. With this in mind, ArticleX is taking a new approach by looking at the topic as a whole and creating an easy-to-digest article for readers to capture the main topics of conversation.
ArticleX allows all the high-value insight spoken about to rise to the top, presenting it in a form ready to be published as an engaging article with little to no modification. The added benefit is that the output is SEO-optimized and ready to publish to your blog. This creates value not only for the reader but also for the creator to improve their organic search rankings.
The Logistics: How Does ArticleX Work?
ArticleX, in particular, is powered by GPT-4; OpenAI’s top language model. This is the major ingredient that allows it to be so much more than a straightforward transcription tool.
Using GPT-4, ArticleX can turn those podcast “summaries” into articles tailored to a brand’s unique voice. This can create a much-needed level of consistency across all marketing channels. Every piece of content a business puts out will feel like it’s coming from the same core place.
Likewise, the original media can be automatically embedded in the article, creating a rich experience for readers that still works on multiple levels. The content will be covered in the article and a clip can be embedded automatically to maximize exposure for your podcast episode. This can be accomplished simply by entering a video or audio URL.
Revolutionizing Today’s Podcasts
Podcasts have already transformed throughout the years from their beginnings often referred to as “amateur radio.” Sure, they were on-demand and convenient, but they were difficult to create, and hobbyists dominated the landscape.
Fast forward to today, and AI tools like ArticleX have redefined the possibilities for creating and reusing content. This innovative tool is making it easy for audiences to engage with podcasts, video, and audio content in a variety of ways. In an instant, podcasts and other media can become a part of a multi-faceted marketing approach – thus giving people more choices regarding where, when, and how they interact with the content that matters to them. This opens doors for a wide variety of consumers, making podcasts more accessible and enjoyable for all.
