The modules are available to all users, including Basic, Pro and Enterprise customers.
The modules are made accessible through a point system HootSuite developed. Points are used to purchase the modules. More complex modules cost more points. Users may use the points at any time for any combination of modules.
- Track Twitter brand mentions.
- Measure Twitter profile follower growth.
- Examine Facebook Likes and demographics.
- Overlay social link clicks and website visits through Google Analytics and from within the HootSuite dashboard.
The service is designed to fulfill the more common requirements that comes with the advent of social technologies. As companies engage more, there will be a requirement for a new form of social analytics that give an overall sense of volume, visibility and perception about what is being tracked.
The service is integrated into the HootSuite environment. It can be skinned for the company or the client.
Reports can narrow in on specific campaign elements or give an aggregated view of all user profiles within various networks. The reports are fully integrated with Google Analytics and Facebook Insights and a HootSuite short URL. Reports may also be edited and shared.
Earlier this week, Salesforce.com introduced Service Cloud 3, which ties in social analytics. Radian 6 is considered a top competitor in the market. But overall, the space is just emerging, giving HootSuite a position to extend its popular service deeper into companies and agencies that monitor social media campaigns.