Home Roblox players will now get virtual ad billboards for virtual worlds

Roblox players will now get virtual ad billboards for virtual worlds

Video advertisements will now be displayed on the virtual billboards within the Roblox metaverse, as the company embarks on yet another way to monetize its gamers.

The billboards will feature advertisements from the likes of e.l.f beauty, Walmart, HUGO, Warner Bros Discovery, and more.

While this opens up a whole new revenue stream for the Roblox company, it’s just another reminder of how commercially driven the game is as money is being squeezed out of every possible corner.

With almost 72 million daily active users on Roblox, the company could earn significantly more through advertising on the platform. It’s widely popular among children globally, with the brand reaching out to brands to connect with Gen Z consumers.

Although the company says the video ads would only be seen by its community of users who are over the age of 13, the full safety verifications haven’t yet been disclosed which has left some concerned.

One user replied to Roblox’s news on the X platform (formerly Twitter) to say: “Knowing the target audience is effectively unregulated iPad kids just shows how evil of a corporation Roblox is.

“Roblox is quite literally one of the most dangerous, manipulative, and harmful online platforms ever.

“There needs to be heavy, strict legal regulations for them.”

In the press release for the virtual ads announcement, the company says “ad publishers must meet and maintain certain thresholds and requirements to participate and earn through ad monetization, such as being 18+ ID verified or maintaining a certain monthly unique visitor minimum threshold.

“Ad publishers’ experiences must also comply with Roblox’s Community Standards to ensure brand safety.”

This comes after the Roblox CEO was heavily criticized at the beginning of April for exploiting user labor and maintaining unfavorable Robux exchange rates.

“If only investors actually looked at the community…”

Other users appeared frustrated at the further monetization, with one user saying: “They never listen to the community. Ads suck in game.”

Another responded with “are you even trying to make the game better or just focusing on money,” while another user said “Yet another Trash Update. If only investors actually looked at the community…”

Featured Image: Photo by Oberon Copeland @veryinformed.com on Unsplash

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The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Sophie Atkinson
Tech Journalist

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business,…

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