TomTom announced three new fitness wearables at IFA 2016 in Berlin, as the once famous GPS brand tries to pivot to the wearables market.
At $130, the TomTom Touch is the cheapest of the three wearables. It is similar to the Fitbit Alta, and comes in a variety of light colors.
It can count steps, sleep, activity, heart-rate, and body composition. The last measurement is unavailable on wearables across the board, from the Fitbit Charge to Apple Watch.
Apparently, the Touch “checks the electrical impedance of your body’s tissues layers,” according to TechRadar, to measure body composition. A button on the Touch does the reading, though TomTom warns results may vary and should be tested a few times per day for an accurate result.
Nike+, MapMyFitness, and other third-party apps are supported on TomTom’s connected app for the Touch.
The Spark 3 is a larger wearable that can display much more information on the screen. It has most of the Touch features, but lacks heart-rate monitoring on the baseline model. To make up for it, TomTom has added GPS tracking.
The baseline model costs $130.
TomTom is also selling a 3GB model that lets users store around 500 songs on the device, which can be imported from almost all music platforms. TomTom has also bundled a free pair of Bluetooth headphones with this option, which will be available for $150.
There is also a heart-rate option available for $180. If you want all of the features—the heart-rate and 3GB of storage—it will cost $250.
TomTom’s most expensive fitness tracker costs $350 and comes with all of the features in the Spark 3’s most expensive model. It also features a barometer, a sensor that tracks altitude.
Adventurer is for users that do a lot of hiking, snowboarding, or other sports that move from various altitudes. It has an extended battery life mode specifically for hiking.
All three devices will be available in the next few months from TomTom and third-party retailers.
There was a time, before the iPhone, where TomTom looked unstoppable. It was selling GPS units like hotcakes, but now, a decade later, it looks to the wearables market as its possible salvation.
Garmin, another GPS giant, is also trending towards the wearable market as it sees declining interest in trackers and navigation.