In what has become a Christmas tradition, Wikipedia founder Jimmy Wales posted a personal appeal for donations to the Wikimedia Foundation earlier this month. On the first day alone, the nonprofit raised $430,000 from 13,000 people. Today, Wales announced that Wikimedia reached its fundraising goals. In total, the foundation managed to raise $7.5 million. Last year, when Wales posted a similar appeal, the Wikimedia Foundation received $6.2 million from 125,000 donors.
Still No Ads
Wikipedia and other Wikimedia properties like Wikiquote or Wikibooks could easily find enough advertisers to finance these sites. In order to remain as independent and impartial as possible, however, the Wikimedia Foundation prefers to rely on donations from users.
It is worth noting, though, that the Wikipedia does have deals with some other companies like France Telecom’s Orange. These businesses license the site’s content and share advertising revenue with the Wikimedia Foundation.
The Wikimedia Foundation has fewer than 35 employees and needs roughly $10 million per year to operate. About 340 million users access Wikipedia per month. According to Wales, this represents “almost a third of the Internet-connected world.”