MWW Group has just launched a new, cross-platform mobile application designed to bring the best RSS content to those in the public relations, marketing, and advertising fields. The application, called M.insight, features hand-selected RSS feeds from blogs and news sites which deliver relevant articles which you can read and enjoy without the hassle of having to set up and configure an RSS reader.The PR Firm
The M.insight application sorts the feeds into four main categories: social media, public relations, marketing and branding, and advertising. It also includes two "in-house" categories which feature feeds from the MWW Group themselves ("MWW/DialogueMedia" and "D.insight").
M.insight functions like an RSS reader, but one that you don't have to set up on your own, meticulously adding feeds one-by-one. Instead, this blog reader is already configured and ready to go. You can, though, add and delete feeds within a category if you so desire.
The app is available on three mobile platforms: the iPhone/iPod Touch, Blackberry, and Windows Mobile. On all three platforms, the app does full feed caching (including images) so you can read your feeds even when offline - a feature more useful on the WiFi-only iPod than the others. On the Blackberry and Windows Mobile platforms, M.insight lets you email articles from within the app or post them to Twitter or Delicious. You can also access other news and info like weather, stocks, sports, flights, etc.
Although targeted toward the PR/Marketing niche, we think many of you would also enjoy this application, especially the "social media" category which features feeds from top blogs like ReadWriteWeb, Mashable, Chris Brogan, Web Strategist, CenterNetworks and Scobleizer.