Lifehacker, Gina Trapani will announce today that she is joining San Diego based Pelotonics to advise the company on both product development and marketing. Trapani's trusted voice has reviewed thousands of websites, services and workflows that aim to help people get more done online - so her decision to join a company in that market is one of the strongest endorsements we can imagine.Six months after announcing her decision to step down from four years of daily responsibilities at productivity mega-blog
Pelotonics describes itself as a group collaboration system built with "an eye toward adding certain intuitive pieces of functionality that Basecamp did not and would not launch." We wrote about the company once before, when it integrated popular note taking service Evernote into its software.
It's exciting to ponder what Pelotonics plus Trapani will come up with. When it comes to web based productivity, Trapani literally wrote the book on it. She now writes regularly at a personal blog called Smarterware.
For the sake of disclosure, and because it's interesting, I should note that Pelotonics is a past client of my consulting practice (I have no ongoing financial interest in the company). One of the first things I advised Pelotonics' Troy Malone to do was reach out to Gina Trapani - it was easy advice to give as their work couldn't be more related, both live in San Diego and Gina is among the nicest people in the industry. For the firmly un-opportunistic author to join the company is a real surprise, though.
Anyone interested in the future of workplace collaboration will now be all the more well served by keeping an eye on Pelotonics.