Written by Charles S. Knight,
SEO, and edited by Richard MacManus. The Top 100 is listed at the end of the
Ask anyone which search engine they use to find information on the Internet
and they will almost certainly reply: “Google.” Look a little further,
and market research shows that people actually use four main search engines for
99.99% of their searches: Google, Yahoo!, MSN, and Ask.com (in that order). But
in my travels as a Search Engine Optimizer (SEO), I have discovered that in that
.01% lies a vast multitude of the most innovative and creative search engines
you have never seen. So many, in fact, that I have had to limit my list of the
very best ones to a mere 100.
But it’s not just the sheer number of them that makes them worthy of
attention; each one of these search engines has that standard “About
Us” link at the bottom of the homepage. I call it the “why we’re
better than Google” page. And after reading dozens and dozens of these
pages, I have come to the conclusion that, taken as a whole, they are right!
The Search Homepage
In order to address their claims systematically, it helps to group them into
categories and then compare them to their Google counterparts. For example,
let’s look at the first thing that almost everyone sees when they go to search
the Internet – the ubiquitous Google homepage. That famously sparse, clean sheet
of paper with the colorful Google logo is the most popular Web page in the
entire World Wide Web. For millions and millions of Internet users, that Spartan
white page IS the Internet.
Google has successfully made their site the front door through which everyone
passes in order to access the Internet. But staring at an almost blank sheet of
paper has become, well, boring. Take Ms. Dewey
for example. While some may object to her sultry demeanor, it’s pretty hard to
deny that interfacing with her is far more visually appealing than with an inert
A second example comes from Simply
Google. Instead of squeezing through the keyhole in order to reach Google’s
37 search options, Simply Google places all of those choices and many, many more
all on the very first page; neatly arranged in columns.
A second arena is sometimes referred to as Natural Language Processing (NLP),
or Artificial Intelligence (AI). It is the desire we all have of wanting to ask
a search engine questions in everyday sentences, and receive a human-like answer
(remember “Good Morning, HAL”?). Many of us remember Ask Jeeves, the
famous butler, which was an early attempt in this direction – that unfortunately
Google’s approach, Google Answers, was to enlist a cadre of
“experts.” The concept was that you would pose a question to one of
these experts, negotiate a price for an answer, and then pay up when it was
found and delivered. It was such a failure, Google had to cancel the whole
program. Enter ChaCha. With ChaCha, you can
pose any question that you wish, click on the “Search With Guide”
button, and a ChaCha Guide appears in a Chat box and dialogues with you until
you find what you are looking for. There’s no time limit, and no fee.
Perhaps Google’s most glaring and egregious shortcoming is their insistence
on displaying the outcome of a search in an impossibly long, one-dimensional
list of results. We all intuitively know that the World Wide Web is just that, a
three dimensional (or “3-D”) web of interconnected Web pages. Several
search engines, known as clustering engines, routinely present their search
results on a two-dimensional map that one can navigate through in search of the
best answer. Search engines like KartOO and Quintura
are excellent examples.
Recommendation Search Engines
Another promising category is the recommendation search engines. While Google
essentially helps you to find what you already know (you just can’t find it),
recommendation engines show you a whole world of things that you didn’t even
know existed. Check out What to Rent, Music
Map, or the stunning Live Plasma
display. When you input a favorite movie, book, or artist, they recommend to you
a world of titles or similar artists that you may never have heard of, but would
most likely enjoy.
Next we come to the metasearch engines. When you perform a search on Google,
the results that you get are all from, well, Google! But metasearch engines have
been around for years. They allow you to search not only Google, but a variety
of other search engines too – in one fell swoop. There are many search engines
that can do this, Dogpile, for instance,
searches all of the “big four” mentioned above (Google, Yahoo!, MSN,
and Ask) simultaneously. You could also try Zuula
or PlanetSearch – which plows through
16 search engines at a time for you. A very interesting site to watch is GoshMe.
Instead of searching an incredible number of Web pages, like conventional search
engines, GoshMe searches for search engines (or databases) that each tap into an
incredible number of Web pages. As I perceive it, GoshMe is a meta-metasearch
engine (still in Beta)!
Other Alt Search Engines
And so it goes, feature after feature after feature. TheFind
is a better shopping experience than Google’s Froogle, IMHO. Like
is a true visual search engine, unlike Google’s Images, which just matches your
keywords into images that have been tagged with those same keywords. Coming soon
is Mobot (see the Demo at www.mobot.com).
Google Mobile does let you perform a search on your mobile phone, but check out
the Slifter Mobile Demo when you get a
Finally, almost prophetically, Google is silent. Silent! At least Speeglebot
talks to you, and Nayio listens! But of
course, why should Google worry about these upstarts (all 100 of them)? Aren’t
they just like flies buzzing around an elephant? Can’t Google just ignore them,
as their share of the search market continues to creep upwards towards 100%, or
perhaps just buy them? Perhaps.
The Last Question
Issac Asimov, the preeminent science fiction writer of our time, once said
that his favorite story, by far, was The
Last Question. The question, for those who have not read it, is “Can
Entropy Be Reversed?” That is, can the ultimate running down of all things,
the burning out of all stars (or their collapse) be stopped – or is it
The question for this age, I submit, isÄ¶ “Can Google Be
Defeated”? Or is Google’s mission “to organize the world’s information
and make it universally accessible and useful” a fait accompli?
Perhaps the place to start is by reading (or re-reading) Asimov’s “The
Last Question.” I won’t give it away, but it does suggest The AnswerÄ¶.
Charles Knight is the Principal of Charles
Knight SEO, a Search Engine Optimization company in Charlottesville, VA.
The Top 100
For an Excel spreadsheet of the entire Top 100 Alternative Search Engines, go
or email the author at Charles@CharlesKnightSEO.com.
This list is in alphabetical order. Feel free to share this list, but please
retain Charles’ name and email.
Update: Thanks Sanjeev Narang for providing a hyperlinked version of the list.
Update, 5 February 2007: Charles Knight has left a detailed comment (#94) in response to all the great feedback in the comments to this post. He also notes:
“…while it looks like a very simple, almost crude list of 100 names, it has taken countless hours to try and do it properly and fairly. The list will be updated all year long, and the Top 100 can only get better and better until the Best of 2007 are announced on 12/31/07.”
- d e c i p h o
- digg labs swarm
- gnn o d
- MS. DEWEY
- OiHoi Search
- retrevo gamma
- ROLLYO O
- Simply Google
- Singing FISH
- S R C H R
- Web 2.0
- What to RENT?
- Yahoo! MINDSET