Apple Buys Embark, Plans to Expand Transit Maps

Author: Publish date: Section: Mobile Interaction count: 3

Embark is the latest addition to a slew of apps acquired by Google and Apple in the heated competition to build the best map.

Apple bought Embark, the small startup that builds transit applications that make navigating public transportation easier, reports tech blogger Jessica Lessin. It is unclear how much Apple paid for Embark, Lessin writes, but it plans on integrating the transportation technology into Apple Maps.

Embark is the latest addition to a slew of apps acquired by Google and Apple in the heated competition to build the best map.