Long lines outside Apple stores are nothing new, but the latest iPhone sales record sure is. Three days after the launch of Apple’s supersized iPhone 6 and iPhone 6 Plus, sales surpassed the 10 million mark, the company announced on Monday.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Cook said in press statement. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
Sales numbers are lumped together, so it’s unclear whether either of Apple’s largest smartphones to date, the 4.7-inch iPhone 6 or the 5.5-inch iPhone 6 Plus, is more popular.
The new record continues Apple’s streak of selling more iPhones which each new model. Launch sales for 5S and 5C held the previous record at 9 million.
Pre-orders for iPhone 6 and iPhone 6 Plus marked another record-breaker for Apple, topping 4 million within 24 hours of availability. As with previous Apple products, demand surpassed supply and some who placed pre-orders may have to wait until October before delivery, the company said.