When it comes to owning your entertainment experience, Amazon is not playing around. 

The retail giant rolled out its largest product launch since it entered the hardware business on Wednesday, introducing six new tablets. Amazon’s new line ranges from a kid-friendly e-reader to a Kindle Fire tablet for power users. All are available for pre-order now and are scheduled to arrive in October. 

The new products include:

Fire HD 6 Tablet: $100

The new tablet comes with a 6-inch HD display, wi-fi, front and rear cameras, and offers 8GB or 16GB of storage. 

Fire HD Tablet, Kids Edition: $149 to $189

This “kid-proof tablet” for kids ages 3 to 10 is available with either a 6-inch display ($149) or 7-inch display ($189). The kids edition has features similar to the new Fire HD 6 for grownups, along with a 2-year guarantee and a protective case. The tablet also features unlimited access to 5,000 books, movies, TV shows, apps and games at no extra cost and built-in parental controls. 

Fire HDX 8.9 $379 to $479

Described by Amazon as “our most powerful tablet ever,” the Fire HDX 8.9 features an HDX display, Wi-Fi and is available with a range of storage, including 16GB ($379), 32GB ($429) and 64GB ($479).

Kindle $79

Amazon’s “most affordable” e-reader does away with page-turning buttons, offering a touchscreen display, a faster processor and more storage.

Kindle Voyage $199 to $269

Amazon’s blinged-out Kindle Voyage, for its most “passionate readers,” features the latest generation, backlit Paperwhite Display, high resolution and contrast, an adaptive front light and “reimagined page turns,” which allow readers to turn a page “without lifting a finger.” 

Kindle Voyage is available with Wi-Fi only ($199) or Wi-Fi and 3G ($269).

Lead photo by Amazon