Facebook will start sending weekly reports to top television networks containing data about conversations around TV shows. The Wall Street Journal reports that the information Facebook provides will include the number of "actions," or likes, comments and shares, select TV shows generate on Facebook.
The social network won't make the reports public and will share them exclusively with ABC, NBC, Fox, CBS and a small group of select partners.
Currently, Twitter is the platform that dominates the conversation around TV shows. Over one million tweets containing "Breaking Bad" were sent in just the 24 hours surrounding the show's finale. Facebook is hoping to capture similar data, but provide broader demographic insight by analyzing user profile data as well.