HERE SECRET @FAKEGRIMLOCK VIDEO ABOUT MINIMUM VIABLE PERSONALITY

So there I was, minding my own business, when a giant metal dinosaur foot smashed through the ceiling of my house. “Oh, hi, FAKEGRIMLOCK,” I said, quite used to these visits by now. “YOU WANT SCOOP ON SECRET FAKEGRIMLOCK ANIMATION HITTING WEB ON FRIDAY?” the robosaurus rex asked me. “Yes,” I replied. “Please don’t eat me!”

In the video, Grimmy explains his helpful notion of “minimum viable personality,” which he made famous in his blog post for Fred Wilson’s AVC by the same name. It’s a great lesson for start-up founders everywhere, a corollary to the minimum viable product that lately has become a Silicon Valley Holy Grail. “HUMANS ONLY CARE ABOUT DOES WORK, IS INTERESTING,” Grimlock says. “NO HAVE PERSONALITY? PRODUCT BORING, NO ONE WANT.”

How did the mechanical Godzilla come to make a his own cartoon? “PUNY HUMANS AT IDEAROCKET DO,” FAKEGRIMLOCK explains. “THEM MAKE ANIMATIONS FOR STARTUPS. PITCH IDEA TO GRIMLOCK, ME HELP WRITE SCRIPT. ME DO OWN VOICE.”

Now that I’ve shown you his video, I hope FAKEGRIMLOCK will not eat, incinerate, decapitate, or otherwise obliterate me. Read our conversation from last Thanksgiving to learn just how scary FAKEGRIMLOCK is.

OR ELSE.

You can find @FAKEGRIMLOCK on Twitter or at FAKEGRIMLOCK.COM.