MeasuredUp is a review service that allows customers to share their positive and negative experiences about local or online businesses, but until now, these businesses did not really have a chance to reach out to these customers through the service and rectify potential customer service issues. Now, MeasuredUp has introduced a new featured, Direct Connect, which allows companies to claim their identity on the service and reach out to their customers.
Features and Competition
Given this new functionality, it seems fair to compare MeasuredUp to Get Satisfaction and UserVoice, two services that we have written about extensively here at RWW. The folks at MeasuredUp, however, explained to us that they don't necessarily see these companies as direct competitors, as MeasuredUp focuses more on the customer service experience than feature requests or bug reports. MeasuredUp also puts a stronger emphasis on small and local businesses than Get Satisfaction.
The user interface on MeasuredUp is not quite as slick as Get Satisfaction's, but it does the trick.
One feature we especially like on MeasuredUp is the ability to upload videos together with the written reviews.
For companies, claiming their identity on the service is pretty easy, and MeasuredUp will contact them to make sure nobody is claiming somebody else's profile. Businesses can also add the MeasuredUp widget to their websites.
Judging from the success of Get Satisfaction, MeasuredUp is doing a smart thing by directly connecting businesses to their customers. There is already a very active community of consumers on MeasuredUp, and it is definitely in the best interested of any company listed on the site to reach out to them directly.