Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]
Tag Archives: mobile
Why IoT Needs an Open Ecosystem to Succeed
Imagine if the internet had been built as a closed ecosystem controlled by a small set of organizations. It would look very different from the internet we know and rely on today. Perhaps this alternate version would run on a pay-per-use model, or lack tools and services that have been developed over the years by […]
How to Ensure Data Privacy in the Time of Coronavirus
The Coronavirus pandemic has brought about disruptive technology solutions to slow the spread of the virus and minimize its impact. Contact tracing utilizing mobile technology is one promising but controversial solution that has been tested in some countries and proposed in the United States. The Washington Post reports that millions of people around the globe […]
The Competitive Advantage of a Mobile-Enabled Workforce
Even before we made a dramatic pivot to favoring remote work due to coronavirus (COVID-19), there was a shift to mobile workforces and BYOD underway. According to research conducted in October 2019, as many as 70% of U.S. employees were no longer sitting behind a desk every day, and there were already more than 92 […]
The Lies, Damned Lies, and Statistics About 5G
Transition to 5G is just around the corner. This means that the next-generation of networking standards is going to be a major topic in tech this year. Whenever there’s a conversation about the next step in mobile networking, familiar “alternative facts” and conspiracy theories tend to pop up and have to be debunked. Time and […]
12 of the Web’s Best Business Bots
You’re gearing up your business’s growth strategy to leverage AI (artificial intelligence), ML (machine learning), NLP (natural language processing) and a menu of other robo-acronyms. Let’s take a look at why AI chatbots are a unicorn growth tool for businesses using AI today. Here are twelve of the web’s best business bots. Why Are Bots […]
CIOs can Meet Gen Z’s Demand for Digital Speed
The cohort of Americans born between 1996 and 2010, often called Generation Z or Gen Zers is the first generation to have grown up in a truly digital world. They don’t know a life without smartphones, social media, or on-demand entertainment. They expect technology to work seamlessly — and when it doesn’t, they don’t use […]
6 Email Marketing Trends You Need to Be Aware Of
The only way for email marketing to be effective is to stay on top of the trends — and here are six you should pay close attention to.
Personalization of Mobile Apps and Ways to do It
Personalizing a mobile app is the key to its effectiveness and success; the personalization lends focus and beauty to your app design. There are a few specific ways to implement personalization into your app, making it appealing, beneficial and most of all — sought after. Marketing strategies always do better when you are not fighting […]
How These Apps Will Make You A Better Photographer
We cannot argue that the photography world is in an exciting place right now. The new tech trends in Artificial Intelligence (AI) technologies are being developed and implemented at an unprecedented rate. Even Facebook tried to downplay the incident in June 2017 — reported August 2017 — when their AI bots invented their own language […]
Banking is the Next Personal Assistant
We envision banks as these massive vaults filled with money. While there’s some truth to that assumption, your average bank is so much more. We can expect that banking is the next personal assistant. Banks are massively complicated institutions that operate on a lot of different (often proprietary) systems working seamlessly in conjunction with one […]
What are the Benefits of GPS Tracking in the Supply Chain?
GPS and location data allows you to track items, people, and even shipments. At any given time, you can see where something is, how long it might take to reach a particular destination, and also how fast it’s traveling. On a consumer level, the information is relatively limited. You can see a phone’s — and […]
How IoT is Impacting the Brick-and-Mortar Retail Experience
Retailers have to get with the times if they want to compete in the online marketplace. That means evolving to meet customer needs, managing change, and matching the pace of modern consumers. Luckily, there’s a whole world of IoT opportunities available to retailers. There are options for customer engagement, process optimization, and internal audit tools […]
Google launches augmented reality app ARCore for Android
Google has launched its own augmented reality kit for developers, called ARCore, a lighter version of the company’s Tango platform that does not require any specialized hardware to run. ARCore is a light software development kit, similar to Apple’s ARkit, which is able to track motion, understand flat surfaces, and estimate where the light will […]
Singtel to launch IoT network across Singapore by this fall
Singtel, the largest mobile network operator in Singapore, has unveiled plans to launch a nationwide Internet of Things (IoT) network for enterprise customers. The network will support CAT-M1 and narrowband-IoT (NB-IoT) technologies, two of the most popular low-power, wide-area network standards in the emerging IoT industry. See Also: What is IoT’s disruptive role in the […]
Intel “eliminates” wearables division to focus on augmented reality
Intel has reportedly “eliminated” its wearable division, a year after it issued a recall of all Basis Peak smartwatches, due to frequent overheating. The division had already lost most of its workers in November, when Intel slashed 80 percent of the Basis team, according to CNBC. The chip maker’s New Technologies Group, which looks into […]
Oculus may soon offer consumers choice in VR headsets
Following on from a report yesterday that said Oculus may be launching a $200 standalone virtual reality headset late this year, rumors now suggest that several headsets, capable of working with a connected PC or mobile, are currently in development. Oculus is “exploring multiple options in a ‘spectrum’ of standalone devices for the future,” according […]
Facebook finally adds virtual reality app to the social network
Facebook has made its first move to integrate virtual reality onto the main social network, confirming that users of its VR app Spaces will now be able to broadcast themselves on a live video. Spaces is an Oculus-only app that lets users sit in a virtual room, chat to friends, watch videos, and draw. Facebook […]
Facebook to launch $200 virtual reality headset later this year
Facebook may be looking to sell a standalone virtual reality headset next year for $200, capable of working without a linked PC or mobile device. The unnamed device will be tailored to customers that cannot afford a high-spec PC or mobile, according to Bloomberg. The report did not say if the device will be a […]
VR/AR headset sales to reach 100 million by 2021, says IDC
Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]