innovation AR/VR

Extended Reality and the Convergence of AR and VR

Pandemics and economic downturns are always times of innovation as we try to navigate our way forward through difficulties. We have had the benefit of technology to help us get through this unprecedented time in history, and that has salvaged much of our daily lives that could have been destroyed. Here is extended reality and […]

Real Estate Tech that Will Endure in a Post COVID World

The work of real estate agents has changed significantly in recent years as a result of new technologies. Many home buyers now start their search online, and new tools help buyers and agents connect and streamline the buying process.  With the arrival of Covid-19, the need to employ real estate tech is even greater. Social […]

Effects of AR and VR on the Automobile Industry

Advancements in technology have always resulted in improvements that have made life better. Technology making life better continues in the pharmaceutical industry, the mining industry, the healthcare industry, and even the automotive industry for that matter. Making life better for everyone is the purpose of implementing technological advancement in the first place. Two such advancements […]

Product Review: Oculus Quest

Looking for the perfect gift for the gamer in your life? Wanting to try out VR but don’t have the skillset, or wherewithal to build your own tower? The team here at Readwrite was gifted the new Oculus Quest from Facebook and we’re excited to share the results with you.   At a glance  Oculus […]

AR, VR, what's most important?

AR And VR: Which is More Important to Emerging Businesses?

Forward-thinking businesses have been looking for ways to leverage augmented reality and virtual reality for some time now. The Pokemon Go craze predicted a new way of thinking. Gone are the days when these technologies were regarded as the work of an overactive imagination. App development companies are now being tapped so that these businesses […]

VR mobile app dev

How VR is Changing the Landscape for Mobile App Development

Every mobile application developed aims towards providing the best user experience with the highest functionalities that users expect. The mobile app development was able to reach this goal to an extent with the already-present features and capabilities of the smartphones. How will VR be changing the landscape for mobile app development? The Virtual Reality (VR) […]

website benefits of AR and VR

Could Your Website Benefit From AR or VR Capabilities?

Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]

6 Ways to Implement AR/VR into Your Business Today

Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]

10 Amazing Uses of Virtual Reality

Virtual Reality (VR) holds a huge potential to transform how people and businesses interact with each other as well as the surroundings. Previously VR was generally associated only with the gaming industry. Now it’s on fire with new opportunities for use. Although this innovative technology has been traditionally associated with the gaming industry, it is […]

How AR can Change the World of Digital Marketing

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]

How three disruptive technologies can work together to change the world as we know it

Artificial intelligence, virtual reality, and the Internet of Things are common buzzwords these days, but so often, businesses and individuals alike think of each in its own silo. That’s a disservice to emerging tech because combining each concept’s strengths will lead to solutions previously unimagined.   IoT, for example, doesn’t work on a hub-and-spoke model. Currently, the technology […]

Benefits Of Using Virtual Reality In The Classroom

Just a few years ago, virtual reality seemed to be a sci-fi concept for most people. Currently, virtual reality is playing an increasing role in reshaping such industries as medicine and real estate and educators started using VR in academic settings. A lot of people now believe that this technology is the future of education […]

sports in virtual reality

4 Ways Big Data & VR Are Changing Professional Sports

Whether from home, in the stands, or over the radio—Americans love their sports. Today, part of that All-American sports experience involves big data and new immersive technology like virtual reality (VR) to draw in more fans and improve gameplay. There are dozens of ways sports teams can use data to their advantage—and both fans and […]

ar apps from apple

iPhone X is coming, AR apps are booming

Earlier this October, Apple released an article on its developer website. It provided more details regarding how to better develop and present augmented reality based effects using the ARKit platform. Apple also encouraged all developers once again that right now is the best time to launch more software products using ARKit. After the releasing of […]

vr will transform our world

VR Will Transform the Way We Experience these 6 Things

Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising that it cuts our minds to believe that this virtual world is really Reality. Its ultimate goal is to allow us to experience the senses […]

Check out these 3 AR/VR companies getting investors’ attention

With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]