There are compelling reasons to use sound on a website – and just as many not to. Consider, for example, that humans have the ability to recall things better through sound. If you had to learn the 50 states songs in elementary school or spent your childhood watching Schoolhouse Rock, this won’t come as a […]
The World Wide Web is no longer filled with simple, static web pages. Advances in technology and website development allow users to create interactive, meaningful, and dynamic websites. While there are hundreds of step-by-step references to help you creatively develop your website, fewer resources are telling you what not to do. You may be implementing best […]
How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX is working, it may be time for a website redesign. Your website should create a seamless, enjoyable, and rewarding experience for your target users. Brands can teach you about UX. Some companies have a firm […]
The digital age has increased access to numerous aspects of our lives. From numerous social circles to news that affects your personal life and the world, it’s impossible to escape the overwhelming information overload that technology can bring to your daily routine. The numerous pressures that stem from the workplace can cause anxiety and affect […]
Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]
Augmented reality (AR) and virtual reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefiting businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences. Using this technology has a unique way of increasing brand engagement, and generating new ways […]
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
Every year, website design and user interface change slightly; 2018 is no different, with trends emerging in design, typography, and colors. To design a website that can compete with the millions of other similar websites out there, it is important to be aware of the newest styles and most popular methods. Here are some of […]
UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]
Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]
Give that campaign a power boost.
Make a plan to find and reach the right users.
It’s about more than just the numbers.
Failure to understand customers or plan properly is just the beginning.