ReadWrite
×

Grow

  • Sales
  • Marketing
  • Customer Service
  • IoT
  • AR/VR
  • Code
  • Data and Security
  • Energy
  • Hack
  • Web

Lead

  • Productivity
  • Culture
  • Branding
  • Tech
  • Cloud
  • Connect
  • Deals
  • Fund
  • Health
  • Startups

Site Links

  • About
  • Advertise
  • Events
  • Guest Post
  • Contact
  • Privacy
ReadWrite
 
×
  • AI
  • Blockchain
  • Connected Devices
  • Fintech
  • Industrial
  • Startups
  • Smart Cities
  • Product Reviews
  • Lifestyle
  • Guest Post
  • More
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Linkedin
  • Medium
Badge

Branding

How To Brand Yourself Through Your Dedication And Value

How To Brand Yourself Through Your Dedication And Value

“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped national corporations like Pepsi, Coke, and Kraft establish their brands, so it makes sense for a new business to ask a marketing company for branding. The problem with this perception is that brands aren’t created […]

Frank Landman/Branding
LatestMost Popular

4 Fresh Technologies That Will Rescue You From Your Branding Rut

Frank Landman/Branding

There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers become savvy to how brands […]

Why Your Business Needs Copyrights

Feras Mousilli/Branding, Build, Grow, Marketing, ReadWrite, Startups, Web

Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]

Trademark Protection for Startups

Feras Mousilli/Branding, Grow, Marketing, ReadWrite, Startups, Web

As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]

How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site

Brad Anderson/Branding

So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs with niche products like spherical ice cube molds and edible vegan cookie dough are raking in the other kind of dough with thousands of orders rolling in to an online store they built themselves (one […]

Mobilize

Jive Founder Backs New-School Engagement Platform

Brad Anderson/Branding

Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO.  Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]

How to File an International Trademark When You’re Ready to Take Your Business Global

Feras Mousilli/Branding, Culture, Grow, Marketing, ReadWrite, Small Business, Startups, Web

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

4 Email Personalization Tactics That Are Sure to Get Clicks

Brad Anderson/Branding, Customer Service, Marketing, Sales

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]

heritage-built brand

In a High-Tech World, Do Businesses Overlook the Value of Heritage?

Brad Anderson/Branding

“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]

The Hidden Growth Area that Successful Companies Are Investing In

Brad Anderson/Branding, Customer Service, Grow, Lead, Marketing

What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]

Business plan, branding

Killer Marketing Plan For Startup Entrepreneurs

Mark Sands/Branding, Customer Service, Startups

Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]

giving customers an experience to remember

In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out

Brad Anderson/Branding, Data and Security, Event, Marketing

Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]

Your Swag is an Extension of Your Brand, So Don’t Neglect It

Deanna Ritchie/Branding, Marketing, Startups

The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]

How to Differentiate Your Startup in a Red Ocean Industry

Frank Landman/Branding, Health, Startups

We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years). Uber capitalized on an existing need–transportation–but provided a […]

AI in Web Development: Reality or Hype

Jeff Jones/AI, Branding, web design

To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been going on for quite some time now, some arguing that AI will soon replace humans on all tech-related jobs. Truth be told, automating the web development process will […]

Technology to Engage Your Customer's Senses

How to Use Technology to Engage Your Customer’s Senses

Karunya Isukapalli/Branding, Marketing, Tech

Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]

data web

Data is the Future of Brand Identity

David Schwarz/Branding

Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and […]

Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook

Kritika Pndey/Branding, Startups

Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Here is why online startups cannot afford to […]

increase customer loyalty

Improving Customer Loyalty with 3 Easy Steps

Joe Martin/Branding, Customer Service, IoT

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]

Give a Great Startup Founder and Entrepreneur Media Interview

Sameer Ahmed/Branding, Entrepreneurs, Startups

It’s always on the checklist for a business and startup founder — get media attention. And of course, you want that attention – it will put eyeballs on your product, which may lead to users, which can bring money, potential investors, and all the other wonderful things that can come from matching the right product […]

fake news campaigns

3 Ways Businesses Can Tackle Disinformation Campaigns

Hamid Ganji/Branding, Hack, Social

In an age that everything goes viral on social media within a few hours, disinformation and black propaganda is the last thing that a business needs. An unhappy customer, competitors, or even foreign government-affiliated attackers can be the director of a wide-scale disinformation campaign. Big brands are usually the common targets of disinformation campaigns due […]

guide to demand generation

The “Everything You Need to Know” Guide to Demand Generation in 2021

Joe Martin/Branding, Marketing, ReadWrite

Ask any startup what their biggest challenges are and “demand generation” will probably make the list. It’s not a new company problem, though. Established organizations also need to answer the question, “how do we get people to care about us?” In this article we’ll cover everything you need to know about demand generation, from its […]

Robinhood

Dear Robinhood CEO: Here’s What You Should Have Done Instead

Brad Anderson/Branding

It takes years to build a reputation and only moments to destroy it. Amidst an unprecedented (ugh – not that word again!) trading surge, the Robinhood CEO had an impossible tension to navigate. How to address big-picture business concerns, while appeasing the interests of investors and company employees. I’m sorry to say that employees got […]

seo ux

How Does Web Design Affect Your SEO and UX

Joanne Camarce/Branding, Mobile, web design

It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression and visitors will quickly hit the back button. It’s clear that aesthetics have a strong impact on how users judge a website. But there are two other aspects you shouldn’t overlook — SEO and UX. […]

social media influencers

Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers

Dana Kachan/Branding, Entrepreneurs, Marketing, Social

The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth […]

brand name

Why Your Brand Name is Important: 4 Things No One Tells You

Ayodeji Onibalusi/Branding

First impressions wouldn’t matter so much if we could all get second chances to make the right first impression. But this is never the case, hence the need to ensure that people’s first contact with your business is a memorable one. This first contact is often your brand name. Here is why your brand name […]

customers and branding

How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand

Manisha Sukhyani/Branding, Customer Service, Marketing

In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]

leverage marketing automation

How to Leverage Marketing Automation to Generate More Leads

Rafiqul Islam/Branding, Marketing

Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers rather than chasing them randomly […]

visual impacts seo

How Visual Search Impacts SEO

Raul Harman/Branding, Marketing

Every time you use your Google Lens camera to find an unknown object, you are conducting a visual search query. Whenever you upload an image and use Google’s Reverse Images to find similar content — yep, that’s visual search. If you use a style match app to creep on fashion bloggers’ outfits, that is also […]

brand

10 Proven Ways to Improve Your Brand Value in 2020

Justin Mark/Branding

Every business owner wants to create a buzz when they launch a product or service. Being a businessman, you and many others have been spending a lot on advertisements and digital marketing. The purpose behind all the efforts is to let the business grow and to attract more valuable customers. Here are ten proven ways […]

website killing sales

5 Reasons Your Own Website is Killing Your Sales

John Demian/Branding, Marketing, Mobile, Platforms

More people than ever are shopping online. In 2019, e-commerce retail sales equated to 14.1% of global sales and by 2040, 95% of purchases are expected to come from e-commerce. Here are five reasons your own website is killing your sales. Clearly, there’s never been a better time to sell online. However, there are a […]

How Can a Startup Compete with Big Companies

Kate Khalimonchuk/Branding, Entrepreneurs, Structure

Entering the market flooded by well-known companies is quite a challenge. Yet, not for those who know the market rules and turn them into their advantage. If you’ve founded a startup and aren’t quite sure how to make a way among your renowned competitors, you’ve got to the right article. There’s something you can do. […]

5 Reasons Why You Should Absolutely Embrace Social Media Marketing

Aditya Kathotia/Branding, Marketing, ReadWrite

Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are five reasons why you should […]

Fundraising Now? Remember Morality Impacts Valuation

Chris Gale/Branding, Entrepreneurs, Marketing, Startups

Startup founders are trying to figure out how to fundraise through a pandemic and economic crash. New talk of capital efficiency is gratifying, but there was another lesson from pre-COVID-19 valuation struggles. Morality matters. Venture capitalists and early-stage investors have told all of us, founders are critical to a startup’s valuation. These investors also tell […]

What is the Future of SMS Marketing?

Laura Narusyte/Branding, Marketing, Mobile, ReadWrite

Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]

Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal

Debraj Chatterjee/Branding, Entrepreneurs, Startups

Are you considering starting up your own business? The reality is that the world as we know it has changed. And, no one really knows what the future holds. Consequently, it is understandable that people, especially those who have either had to take a pay cut or have been furloughed. Therefore, the biggest challenge, apart […]

voice search 2020

Brands Flock to Voice Search as 2020 Goes “Contactless”

Brad Anderson/Branding, Culture, Customer Service, ReadWrite

As businesses in every industry scramble to improvise “contactless” strategies for interacting with customers and delivering products and services.  The adoption of voice search technology has rapidly accelerated for everything from internet searches and shopping to ordering food from a table in a restaurant. Here is how brands flock to voice search as 2020 goes […]

Blogger Outreach: The Definitive Guide for the Beginners

Debraj Chatterjee/Branding, Entrepreneurs, Marketing, Web

Blogger outreach is developing relationships and is maintaining the same with some relevant bloggers as well as offering them high-value and relevant content which their audience and readers will find useful and engaging. It can, therefore, increase your organic search visibility when bloggers with established and trusted sites link to your website. There are a […]

Using Video to Build Consumer Trust in Your Startup

Victor Blasco/Branding, Entrepreneurs, Startups

Building trust is important for every business, but it’s even more essential for startups. If no one has heard of your product yet, and nobody trusts your brand, how can you expect your business to take off? Here is how you can use video to build client and consumer trust in your startup. The Early […]

Amazon PPC Campaign to Increase Sales During Pandemic

Aashirvad Kumar/Branding, Entrepreneurs, Sales

The Corona outbreak has been among us for about two months and it has already made its drastic mark in commerce around the globe. With self-isolation, lockdowns, and social distancing in effect, a significant change in consumer behavior and relationship with the service providers have been observed. There is a massive spike in online shopping […]

  • 1
  • 2
  • 3
  • 4
  • Next Page »
ReadWrite
  • About
  • Advertise
  • Contact
  • Events
  • Privacy
  • Guest Post
  • Subscribe
  • Privacy
  • Facebook
  • Twitter
  • Instagram
  • Youtube