“Brand me!” It’s the phrase new businesses say to marketing professionals hoping to build a successful brand. Marketing agencies helped national corporations like Pepsi, Coke, and Kraft establish their brands, so it makes sense for a new business to ask a marketing company for branding. The problem with this perception is that brands aren’t created […]
Branding
4 Fresh Technologies That Will Rescue You From Your Branding Rut
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers become savvy to how brands […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]
How These Three Entrepreneurs Made a Million Dollars on a $35 Weebly Site
So you want to be a millionaire? Well, turns out it’s not as hard as it used to be. Entrepreneurs with niche products like spherical ice cube molds and edible vegan cookie dough are raking in the other kind of dough with thousands of orders rolling in to an online store they built themselves (one […]
Jive Founder Backs New-School Engagement Platform
Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO. Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]
How to File an International Trademark When You’re Ready to Take Your Business Global
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]
4 Email Personalization Tactics That Are Sure to Get Clicks
Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every success story, there are half […]
In a High-Tech World, Do Businesses Overlook the Value of Heritage?
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and positioning that goes on behind […]
The Hidden Growth Area that Successful Companies Are Investing In
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and barely 1 percent for mature […]
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll want to get your marketing wheels […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences. All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways […]
How to Differentiate Your Startup in a Red Ocean Industry
We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years). Uber capitalized on an existing need–transportation–but provided a […]
AI in Web Development: Reality or Hype
To what extent will artificial integration (AI) change how we do things going into the future, particularly in the field of web development? This debate has been going on for quite some time now, some arguing that AI will soon replace humans on all tech-related jobs. Truth be told, automating the web development process will […]
How to Use Technology to Engage Your Customer’s Senses
Marketing a product or service has never been more complex. Consumers are interacting with brands across more disparate channels than ever before. At the same time, every single market is bloated with products — more than 30,000 new consumer products launch each year, 95% of which are destined to fail. So how can any marketing team hope to […]
Data is the Future of Brand Identity
Brands have always used a host of different tools, from advertising to product design, to clearly define themselves to their audiences. They understand that without communicating their voice, values, mission and approach, many brands would feel largely interchangeable. Sure, Nike makes sneakers and apparel for athletes, with a message that speaks to speed, design, and […]
Visual Merchandising: Online Startups Cannot Afford to OverlookVisual Merchandising: Online Startups Cannot Afford to Overlook
Into the realm of visual merchandising, we are going to see how this vital and exciting marketing technique can propel sales in the fashion business. Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Here is why online startups cannot afford to […]
Improving Customer Loyalty with 3 Easy Steps
Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]
Give a Great Startup Founder and Entrepreneur Media Interview
It’s always on the checklist for a business and startup founder — get media attention. And of course, you want that attention – it will put eyeballs on your product, which may lead to users, which can bring money, potential investors, and all the other wonderful things that can come from matching the right product […]
3 Ways Businesses Can Tackle Disinformation Campaigns
In an age that everything goes viral on social media within a few hours, disinformation and black propaganda is the last thing that a business needs. An unhappy customer, competitors, or even foreign government-affiliated attackers can be the director of a wide-scale disinformation campaign. Big brands are usually the common targets of disinformation campaigns due […]
The “Everything You Need to Know” Guide to Demand Generation in 2021
Ask any startup what their biggest challenges are and “demand generation” will probably make the list. It’s not a new company problem, though. Established organizations also need to answer the question, “how do we get people to care about us?” In this article we’ll cover everything you need to know about demand generation, from its […]
Dear Robinhood CEO: Here’s What You Should Have Done Instead
It takes years to build a reputation and only moments to destroy it. Amidst an unprecedented (ugh – not that word again!) trading surge, the Robinhood CEO had an impossible tension to navigate. How to address big-picture business concerns, while appeasing the interests of investors and company employees. I’m sorry to say that employees got […]
How Does Web Design Affect Your SEO and UX
It takes just 50 milliseconds for users to form an opinion about a website. Fail to make a positive impression and visitors will quickly hit the back button. It’s clear that aesthetics have a strong impact on how users judge a website. But there are two other aspects you shouldn’t overlook — SEO and UX. […]
Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers
The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth […]
Why Your Brand Name is Important: 4 Things No One Tells You
First impressions wouldn’t matter so much if we could all get second chances to make the right first impression. But this is never the case, hence the need to ensure that people’s first contact with your business is a memorable one. This first contact is often your brand name. Here is why your brand name […]
How to Use 6 Moments of Truth to Create a Strong Bond Between Customers and Your Brand
In the 1980s, Jan Carlzon, President of Scandinavian Airlines, introduced the concept of the “moments of truth” to his organization. In Carlzon’s words, “The Moments of Truth are the various points at which people connect with the brand.” Here is how to use six moments of truth to create a strong bond between your customers […]
How to Leverage Marketing Automation to Generate More Leads
Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers rather than chasing them randomly […]
How Visual Search Impacts SEO
Every time you use your Google Lens camera to find an unknown object, you are conducting a visual search query. Whenever you upload an image and use Google’s Reverse Images to find similar content — yep, that’s visual search. If you use a style match app to creep on fashion bloggers’ outfits, that is also […]
10 Proven Ways to Improve Your Brand Value in 2020
Every business owner wants to create a buzz when they launch a product or service. Being a businessman, you and many others have been spending a lot on advertisements and digital marketing. The purpose behind all the efforts is to let the business grow and to attract more valuable customers. Here are ten proven ways […]
5 Reasons Your Own Website is Killing Your Sales
More people than ever are shopping online. In 2019, e-commerce retail sales equated to 14.1% of global sales and by 2040, 95% of purchases are expected to come from e-commerce. Here are five reasons your own website is killing your sales. Clearly, there’s never been a better time to sell online. However, there are a […]
How Can a Startup Compete with Big Companies
Entering the market flooded by well-known companies is quite a challenge. Yet, not for those who know the market rules and turn them into their advantage. If you’ve founded a startup and aren’t quite sure how to make a way among your renowned competitors, you’ve got to the right article. There’s something you can do. […]
5 Reasons Why You Should Absolutely Embrace Social Media Marketing
Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are five reasons why you should […]
Fundraising Now? Remember Morality Impacts Valuation
Startup founders are trying to figure out how to fundraise through a pandemic and economic crash. New talk of capital efficiency is gratifying, but there was another lesson from pre-COVID-19 valuation struggles. Morality matters. Venture capitalists and early-stage investors have told all of us, founders are critical to a startup’s valuation. These investors also tell […]
What is the Future of SMS Marketing?
Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]
Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal
Are you considering starting up your own business? The reality is that the world as we know it has changed. And, no one really knows what the future holds. Consequently, it is understandable that people, especially those who have either had to take a pay cut or have been furloughed. Therefore, the biggest challenge, apart […]
Brands Flock to Voice Search as 2020 Goes “Contactless”
As businesses in every industry scramble to improvise “contactless” strategies for interacting with customers and delivering products and services. The adoption of voice search technology has rapidly accelerated for everything from internet searches and shopping to ordering food from a table in a restaurant. Here is how brands flock to voice search as 2020 goes […]
Blogger Outreach: The Definitive Guide for the Beginners
Blogger outreach is developing relationships and is maintaining the same with some relevant bloggers as well as offering them high-value and relevant content which their audience and readers will find useful and engaging. It can, therefore, increase your organic search visibility when bloggers with established and trusted sites link to your website. There are a […]
Using Video to Build Consumer Trust in Your Startup
Building trust is important for every business, but it’s even more essential for startups. If no one has heard of your product yet, and nobody trusts your brand, how can you expect your business to take off? Here is how you can use video to build client and consumer trust in your startup. The Early […]
Amazon PPC Campaign to Increase Sales During Pandemic
The Corona outbreak has been among us for about two months and it has already made its drastic mark in commerce around the globe. With self-isolation, lockdowns, and social distancing in effect, a significant change in consumer behavior and relationship with the service providers have been observed. There is a massive spike in online shopping […]
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