The ComeOn Group has launched a new casino-first brand known as Casinostuen, which has been initiated specifically for the market in Denmark.
The new entity will operate under the regulated iGaming sector in the Scandinavian nation, joining ComeOn’s two other brands, ComeOn! and Get Lucky.
Under the terms of ComeOn’s Danish license, both those titles have .dk and dotcom domains, but the newcomer will operate solely with a Danish identity.
Casinostuen will operate on the group’s existing casino and sportsbook platform, presenting itself as a “welcoming and entertaining space” for bettors.
The service will reportedly offer an extensive range of options for players, including live casino, casino games, sports betting and WeSpin, the bespoke, in-house streaming game.
As part of the branding and comfortable image being presented, Casinostuen will introduce a mascot, Elmer the Squirrel, to represent and depict the brand’s atmosphere and values.
New brand designed to capture the imagination of Danish bettors
ComeOn Group CCO, Efi Peleg, elaborated on the launch.
He said, “We are thrilled to introduce Casinostuen to the Danish market. Our goal is to create a gaming experience that feels both safe, exciting and welcoming and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players.”
The arrival of Casinostuen is a further boost to ComeOn Group’s profile in the Nordic region, following on from the launch of a partnership with WSF Odds, a joint project between Trading Lab and Wall Street Football.
WSF Odds aims to secure further market growth in the sportsbook sector, with a focus on te finer details of local sports leagues and bespoke betting coverage.
Overall, ComeOn wants to double its sportsbook footprint over the next three years as part of its ongoing strategy.
Image credit: Grok/X
