One of the biggest concerns I hear from people considering launching a search engine optimization (SEO) strategy is the length of time it takes to see results. Depending on when you start, the competitiveness of your industry, how much you invest, and a handful of other variables, it will likely...
Have you just launched your startup? Congratulations! You’ve done a great job. Now you should take the next step – you should build an effective digital marketing plan and start getting the word out about your startup. Luckily, we live in the digital world where companies of any level, including...
Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2% of their company’s revenue toward marketing budgets. The allotted budget spend was up from an average of 7% to 10% in previous years. The statistics website also...
There’s no denying that videos are the most powerful tool to impact the viewer’s mind. This is because the human brain processes image 60,000 times faster than textual content. As a result, numerous major brands harness video marketing’s power to make the most out of their marketing endeavors. From a...
How can you use professional PowerPoint templates in content marketing to optimize ROIs? Are you wondering how your startup business can produce better results using presentation templates? You’re at the right place. This article covers: The meaning of PowerPoint PowerPoint template definition Objectives of PowerPoint Presentation templates The importance of...
One of the best ways to approach marketing, in general, is to treat it like an experiment. You’ll form a hypothesis, tweak the variables, and test your idea in a live environment. Using data and observational analyses, you can determine whether your hypothesis was correct, form new assumptions, and incorporate...
The spending on marketing automation has been increasing steadily over the last few years. By 2023, the AI segment may hit the $25 million mark. AI will also reflect the spending strategy of about 55 percent of marketers. Also, it reflects the smaller picture of the AI market; it is...
As a business owner, regardless of your company's size, you should be aware of what your customers want. Knowing precisely what your customers demand can help ensure the success of new products and services and ultimately increase your sales. Customer insights also allow you to adapt your business model to...
According to Gregory Zackowicz from Omnisend, all major kinds of emails witnessed a 95% or greater year-over-year (YoY) spike in 2020. The statistic isn’t alarming, considering everyone was glued to their screens almost the whole year. With that momentum, we enter 2021 and try to add strategic soundness and refinement...
Gone are the days when AI was just extravagant, and marketers used to collect basic demographic information from customers to create a content marketing strategy. In the past few years, there has been a massive change in the way that businesses approach and engage with their customers. Digital media, especially...
We are living in a world where people are constantly bombarded with information. To be heard, marketers must create compelling content that captures the attention of their audience. One strategy for capturing attention is building awareness and credibility through the top of funnel marketing. This article will discuss what top-of-funnel...
Search engine optimization (SEO) has evolved to become a favorite strategy of entrepreneurs, bloggers, and content creators everywhere – in part because of its versatility and simplicity. With a handful of changes to your website and a commitment to creating quality content, you can begin your journey to ranking higher...
The ongoing business issues following the Covid-19 pandemic has forced organizations to adjust to unexpected changes in the way they operated their businesses. Individuals are still meeting virtually, and it has become a bit difficult to cope with other changes. Here, in this article, we will explain the best SaaS...
Content is the king of any type of marketing; there is nothing new here. However, creating a perfect plan for your next content marketing is the key to success. Almost anyone can create content but making it perfectly suited for your business is the key. Long ago, before 2005, B2B...
It is a fact that marketing is the backbone for a strong and prominent business. This helps businesses evolve and become better by introducing new and effective strategies. Marketing also tends to work on the most delicate projects and bring the highest revenues from them. Marketing is the best way...
When marketing becomes too much to handle, most businesses assume that they need to hire an employee or outsource to a contractor. But don’t be so quick to grow your payroll. It’s possible that you could automate many of these tasks with streamlined digital solutions. 4 Powerful Ways to Automate...
As a startup entrepreneur, one of your biggest priorities is going to be growing the business as quickly as possible. That means reaching new audiences, maximizing client retention, expanding your physical presence, and of course, onboarding new customers regularly. Oftentimes, the vehicle for this growth and expansion is marketing. But...
To maximize your marketing campaign reach and get your content seen by the right audience, it’s important to get to know your customers. Where do they go for trusted sources of information? What goes into their buying decisions? Knowing these answers can help you plan whole campaigns that target your...
For years, content marketing has been the go-to marketing strategy for new startups. And for good reason. Content marketing is relatively cheap, especially when compared to traditional advertising strategies like print, radio, and TV ads. It’s accessible, since almost anyone can get started in the strategy with minimal experience. And...
If you haven’t yet started planning your email marketing strategy, now is the time to get started. Done right, email marketing can contribute to as much as 20% of all your orders over any festive period, and any event dates. If you want to know how to target your current...
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