In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of technology and the internet now allow businesses to connect directly with potential customers,...
Content is king. There's no denying that, and it's an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing strategy. That explains the significance of content and its influence in the digital realm. Content is everywhere. Blogs, tweets, pictures, movies, music,...
If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing...
Marketing isn't an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief marketing officer) to oversee everything. Whichever direction they decide to go,...
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, brands need to find their voice and learn...
Artificial intelligence is all about making intelligent machines that can carry out cognitive activities. Once those machines have access to enough data to recognize patterns and trends, their capacity to think like humans will continue to advance. Moreover, artificial intelligence, data, and analytics play a significant role in digital marketing....
Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, “Content is King,” bears relevance to this statement. “What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for...
Content marketing takes an essential role for both B2C and B2B businesses. The spike in content marketing proves that more and more companies invest in content marketing. According to Statista, 66% of B2B businesses want to boost their content marketing budget in 2022. However, there is a difference between B2C...
SEO affiliate marketing is one of the most effective ways to make money online. By ranking high for keywords that people are searching for, you can earn commissions from the products and services that you promote In this guide, we're going to show you everything you need to know about...
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces...
Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them. Marketing automation is one of the best ways to run your business. It allows you to: Create a...
As a lawyer, your livelihood is dependent upon having a steady influx of new clients. Even if you’re an attorney who is fortunate enough to have clients on retainer, you still have to work hard to find those clients. And if you aren’t actively generating leads, your law firm will...
There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement are you able to boost the visibility of your brand,...
With NFTs becoming a $41billion market, non-fungible tokens should be a part of your business portfolio. It’s a lucrative market, partially surpassing the crypto sector, and it’s a gold mine of digital collectibles and opportunities to tokenize real-world objects, artworks, and much more. But with so many entrepreneurs rushing toward...
Want to grow your business? Want to continue adding new customers and getting in front of a larger audience of qualified buyers? You need to focus on brand awareness. Brand awareness and visibility are key elements of successful business growth. And the number one way to enhance awareness is through...
According to the U.S. Bureau of Labor Statistics, 2 out of 10 new businesses close in the first year of operation, and 9 out of 10 startups fail (Startup Genome data). Despite entrepreneurs' colossal motivation and a strong urge to make a great product, they often make mistakes that could...
As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if the exact opposite were true? It’s 2022, and...
Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads -- especially quality ones. So what happens? Sales blame marketing for insufficient or unqualified leads. Then marketing blames sales for being unable to close. It...
Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this...
Driving growth and awareness for a third-party logistics business or air freight forwarding company can be challenging. The day-to-day operations and development take up significant time, not to mention addressing the challenges in the industry and supply chains. Many logistics companies are adept and sophisticated with improving supply chain management,...
Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.
Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.
Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.
