The power of a digital media platform with 2.32 billion is something that as a digital marketer that you can never ignore. Need a related mind-blowing fact? There exist 60 million businesses on this social media platform, and all these companies have their pages here on which they rely on...
The adoption of Artificial Intelligence (AI) has been rapidly spreading across numerous industries, and can now be found in anything from supply chain management to healthcare, and construction. However, with the adoption of any new technology comes a sense of hesitation, often leaving business leaders to question whether their decision...
Quality content is a collection of messages that create and deliver -- while planning your event. Creating relevant, trustworthy, and factual content about your event is key to developing a content strategy that is consistent with your event's branding and purpose. The content you create prior to, during, and after...
With the increasing number of companies leveraging LinkedIn in 2022, do you know what type of content will increase your chances of raising your company’s profile and lead to more brand development? According to data, 79% of B2B marketers value LinkedIn as an abundant source of leads, while LinkedIn is also...
It's 2022. Welcome to the changed -- and changing -- landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response is to turn to newer marketing books -- and that's a...
Wherever we turn our ears these days, we hear about TikTok - the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms - having not one, but two shining stars - features that gained massive popularity since their launch’ first days -...
Google’s Project Glass deserves plaudits for innovation, not just for the device itself but also for the process by which Google is developing and marketing the product. Studying product strategy and marketing as a Forrester analyst for almost nine years, I have never seen a company do what Google is doing:...
In today's digitally-driven world, businesses increasingly turn to digital marketing as a fundamental strategy to reach their target audiences. Digital marketing offers many advantages to help businesses grow, engage with their customers, and stay ahead of the competition. It provides numerous benefits, but like any strategy, it also comes with...
In the thriving world of eCommerce, marketing is more than just an option; it is a lifeline that can significantly enhance growth and sales. A well-planned and executed marketing strategy can set your online store apart from the rest, attracting many customers and driving exponential revenue. In this digital era,...
In the rapidly evolving digital landscape, startups need more than just a good product; they need out-of-the-box marketing strategies. But how can artificial intelligence reshape how startups market themselves, especially tools like ChatGPT? How can ChatGPT transform your startup's marketing strategy? What are the unique marketing advantages offered by AI-driven...
Digital assets are the foundation of modern marketing, presenting a variety of formats to tell a brand’s story and engage with clients. However, quantifying and organizing digital assets can be overwhelming, especially as brands try to keep up with new channels and trends. With each new piece of content generated,...
Email marketing is one of the most effective tools to reach customers and engage with them. It eliminates the need for expensive campaigns, efficiently building relationships with customers and engaging them with your product or service. This post will discuss some essential email marketing statistics that marketers and business owners should...
SEO is the process of optimizing websites for search engines to obtain organic traffic, high-quality leads, and elevate the revenue generation rate. It is considered one of the significant parts of digital marketing. Besides this, other aspects of digital marketing, such as PPC (Pay Per Click), SMM (Social Media Marketing),...
The world of podcasting has seen explosive growth over the past decade. We are a little more than halfway in 2023; the number of podcast listeners has reached 464.7 million, a number that continues to rise. With this rapid expansion, creators find it more challenging to stand out in a...
In the dynamic world of search marketing, the strategic fusion of organic and paid strategies has emerged as a game-changer for brands seeking unrivaled success in the digital realm. Let's delve into the realm of integrated search marketing strategies, shedding light on how this powerful alliance is reshaping the landscape...
As you could probably guess, marketing agencies are really good at marketing. This means they’re good at selling themselves – convincing you you need them on your team ASAP. And you know what? You probably do. I just want to make sure you find the right marketing agency, and not fall for some...
The world of non-fungible tokens (NFTs) has taken the digital landscape by storm, revolutionizing how we perceive and exchange digital assets. From artwork and collectibles to virtual real estate and music, NFTs have opened up new possibilities for creators, collectors, and investors alike. However, effective marketing strategies are essential in...
In recent years, the landscape of marketing has become ever more connected, complex, and competitive. Businesses must be willing to take on the challenge to stay in the game – but what does that require? To begin with, it eliminates the idea that a successful and impactful marketing campaign can...
Businesses must invest in marketing to create awareness, attract customers, and drive sales, ensuring their growth and success and creating a robust and effective marketing strategy, breaking down the silos and encouraging a multi-departmental, multidisciplinary approach is critical. Collaboration is essential, and nowhere more so than the collaboration between marketing...
Regardless of how well your business runs, it is nearly impossible to be 100 percent successful in all given instances. Even if your efforts are as diligent as possible, you will lose customers over time – it would be fair to say that customers lapsing with time is inevitable. Sometimes,...
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