One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there - from social media to Google Ads - email is still one of the most effective avenues to pursue....
Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Certain elements of marketing have remained consistent from the very beginning of the...
Data-driven marketing is the strategy that uses data and evidence to formulate marketing campaigns. With the right data, you can understand your customers better. You can also experiment with your marketing campaigns to learn new tricks and enhance the sales process. More than just collecting and analyzing the data, data-driven...
In today's scenario, digital marketing is a prerequisite for the success and online visibility of a business. One cannot ignore promoting their brand on the web if they want to see tangible results. The results include increasing user engagement and bringing more people into the sales funnel. Social media management...
Traditionally, the marketing strategies employed by nonprofits have been dictated by funding demands. It's high time that changed. Amidst significant losses in charity income, especially by small nonprofits (philanthropy dot com) due to COVID-19, this is understandably counterintuitive. However, many examples point out that nonprofit organizations need to be more...
Big Data enables organizations to create data-driven content strategies. These campaigns can be targeted to the interests of their customers. Nowadays, content marketing is becoming more popular. Big data helps businesses cater to their customer's changing needs. Consumers increasingly expect more from businesses than just a product or service. They...
The world is filled with billions of users on social media across the globe, and that number is growing each day; and we can watch as the issues to increase. Social media users have resulted in social media platforms becoming among the most popular virtual places. Traditional marketing methods, such...
There are two primary goals of influencer marketing. The first is to generate real sales using the platform of the social media creators you market with. This is a short-term goal and something most businesses prioritize. Seeing immediate ROI from your influencer marketing campaign helps justify your decision-making. It is...
B2B is an acronym for business to business. Therefore, b2b marketing is where you focus on marketing your product to other businesses rather than individuals. Take the example of a company that sells office chairs on wholesale. Although such a company can sell to individuals, their primary customers will be...
Marketing is often at the forefront of the success and advancement of any business. In fact, it would be correct to say that marketing is one of the dimensions of the competitive advantage businesses look to gain over their competitors. The best part about marketing is that it offers indefinite...
The Covid-19 pandemic has transformed the future of purchasing products and services significantly. With high streets falling stagnant and a new wave of e-commerce based alternatives, the ‘personal touch’ that once came with walking into a store has begun to fade. (Source: The Future Of Commerce) Covid-19 has boosted the...
In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn't on social media, then your presence is at the base. Let's face it, social media is the new marketplace, a global one at that. However, just...
The world is continuously changing, and so are the tactics and technologies in B2B marketing. As a result, marketers face challenges like never before to approach their target audience and convince them to buy the product or service they are offering. The current market requires a unique skillset and the...
There are billions of active social media users worldwide, and the number continues to grow by the day. A growth that has led to social media platforms becoming one of the most influential virtual spaces. Traditional methods of marketing like TV commercials tend to be a one-way communication—brand to the...
The world of marketing has become increasingly more complex in recent years. With omnichannel approaches, platforms, and various approaches to content. it can sometimes seem that a marketer’s work is never done. But, thankfully, new ways of dealing with our marketing issues have also arisen, including process improvement strategies, and...
Most entrepreneurs wish they had a better grasp of marketing. With better marketing, you can get more visibility for your brand, more paying customers, and you can achieve growth at a faster rate. But to an outsider with limited experience, marketing is a nebulous, complex, and intimidating field. The people...
Blockchain is a relatively new yet widely used technology. It enables you to store and distribute digital information without the fear of data breaches. In addition, blockchain allows transactions between two parties without third-party verification. The fraud condition through the present world is going on; blockchain is the technology worth keeping...
Search engine optimization (SEO) is intimidating for newcomers, and I totally understand why. SEO requires your attention in multiple areas; you’ll need to improve your website, write content, research the competition, build links, and take care of a hundred other responsibilities. On top of that, you’ll need the experience to...
Marketing is tough for new startups, especially those that have an absence of experienced marketing-related leadership. You’re already juggling dozens of important priorities and trying to maintain a grip on your fragile customer base; on top of that; you have to review your marketing priorities and keep a balanced budget...
One of the most common pieces of advice to new investors is to “diversify your portfolio.” Essentially, this means investing in a wide range of different asset classes and getting exposure to many different markets at once. This way, you improve your resistance to risk and volatility, you minimize your...
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