Even for the most industrious marketing department, scaling content is a tall order. Anyone can publish a blog post, sure. But consistently publishing high-quality content on a regular basis over a long period of time would take too much effort for most teams to do well. -- which is why...
In business, these days, startups and entrepreneurial setups are trending heavily. Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income. Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small...
Artificial intelligence (AI) has become an integral part of many industries, including marketing. In numerous conducts, AI is already swaying the digital marketing industry, and content marketing is no exception. There is plenty more to come in the future. You can expect numerous AI-based alterations and improvements in the online...
Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. That's especially true when you consider that estimates indicate there will be more than 4 billion users by 2023. But the only way for email marketing to...
Marketing is really what drives your business forward. But, most marketing activities are tough, tedious, time-consuming, and expensive. Yes, it can be dreadful thinking about all that you must undertake to complete your marketing tasks. But, you must invest in it somehow to keep moving forward. The best way to...
Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe. With an increase in innovations, it's pretty obvious that customers are expecting more and companies are doing everything to can to remain in their good list. Consequently,...
The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT...
If you’ve ever tried to get a group of marketers to agree on anything, you know what a mercurial bunch they can be. You’d be stunned, then, to know a supermajority of them see influencer marketing as a top tactic. According to influencer marketing agency Mediakix’s latest influencer marketing survey,...
The technology business industry is mostly about making businesses from all sectors technologically sound. But part of the responsibility is also to help them stabilize with a sustainable online presence. Competition in the mobile app world. Serious competition is one of the most talked about aspect of any business. Mobile...
“Hey, Siri,” “Alexa!,” “OK, Google.” There’s a good chance you say at least one of these three names more than any other in a single day. The number of devices and uses for voice personal assistants is growing at a remarkable pace. Allied Market Research predicts the intelligent voice assistant...
Omni-channel marketing is now a core strategy that brands use to engage with customers across multiple channels. These channels include physical storefronts, websites, social media, mobile apps, and catalogs. Customers interact with brands through so many channels and devices, each with a completely different set of expectations. As a result,...
Are a business owner that regularly asks yourself: “How can I expand my company to gain more clients, make more sales, and earn more revenue?” If so, you’re not alone. This is something business owners all over the world, in various industries and niches, struggle with on a daily basis....
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You'll want...
Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive...
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still...
Guest author Stephen Moyers is an online marketer, designer, and tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more.If you've recently launched a startup, you know your brand needs as much exposure as possible. When you don't...
Guest author Stephen Moyers is an online marketer, designer, avid tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more.With roughly 27.9 million small businesses in the United States and many more mid-sized companies, having a good digital...
This post also appears on Wearable.ai, a news summary and intelligence gathering service for the emerging wearable computing industry. For inquires, please email interviewer and publisher Mark Brooks.This is Part 2 of a two-part Q&A with author and neuromarketing expert Darren Bridger. For Part 1, click here. Neuromarketing involves the...
Guest author Stephen Moyers is an online marketer, designer, avid tech-savvy blogger. Associated with Los Angeles-based SPINX Digital Agency, he writes about online marketing, web design, development, social media marketing and more. Each marketing strategy is unique, but every marketing strategy should include evaluation. No matter what business you are in,...
Guest author Stephen Moyers is the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing. The success of digital marketing depends on a number of factors: understanding your marketing history, knowing what's being said about your brand, and...
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