“Growth hacking” has become a favorite term of startup entrepreneurs, angel investors, marketers, and digital gurus everywhere. But at its core, growth hacking doesn’t seem terribly distinguished from a conventional marketing strategy. Is there something that sets it apart? Or is growth hacking just a glorified term for a certain...
Connecting with customers gets more difficult every year. New brands, social media channels, and distractions make attention the most valuable currency of all. Even for businesses with healthy pools of paying customers, connecting with those customers can be a frustrating experience. Here is how Genesis is reinventing content marketing --...
A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. What is Your Consumer Appeal? With the...
California recently passed Proposition 24, a landmark data privacy referendum that expands privacy protections in the world’s fifth-largest economy. Starting in 2023, the nation’s most comprehensive privacy regulations will protect nearly 40 million people and govern $3.2 trillion in economic output. Prop 24 will ripple across America, which still lacks...
Digital marketing strategies are arguably the best way to grow a business—especially a tech startup that’s looking to reach a wide audience and scale with online product and service offerings. But the sad truth is that employing a digital marketing strategy is no guarantee of success. It’s hard to determine...
For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a...
There’s always a new software or product launching in today's ever-changing, fast-paced digital world and hoping to make traction. First impressions are extremely powerful, so it’s important to make a memorable impact. A successful product release marketing plan will capture your users’ attention and make a lasting impression. Potential users...
Whether it is a start-up or an established one, marketing teams of every business strive to generate more and more customers who genuinely show interest in your product or service. Generating these customers is known as lead generation, where through transparent means of communication, you develop long-term relationships with customers...
Multichannel marketing remains one of the most purposeful and effective methods to streamline customer interactions. Meeting your business expectations takes an understanding of the key factors that influence one of the most trusted and cohesive methods used in marketing today. Multichannel marketing can help generate revenue through cross-channel communication, including...
COVID-19 has ended up causing financial ruin across the world. Names like Rolls-Royce, Airbnb, and Zara, among several others, have had to scale back their operations. Chances are they'll have to face further losses before the pandemic finally recedes. Large and small enterprises are increasingly worried about their futures. Here...
A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether it is purchasing, downloading, or watching something online. Here is the ultimate guide to conversational content strategy. Your customers are...
Blogging for business has become a mainstream essential. All online businesses, irrespective of the size and industry, are using blogging to increase their brand visibility and leads. Here are six actionable content marketing tips to skyrocket your organic traffic. In marketing, we popularly call blogging strategy “content marketing.” Even though...
Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’...
Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are...
Depending on what side of things you stand, the word “automation” may sound intimidating, exciting, or perhaps somewhere in between these two emotional anchor points. For some, the word feels like a bomb that’s about to explode and render you useless, obsolete, and forgettable. For others, it looks like an...
At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Here is the importance of empathy-based marketing. People have a lot more...
As a newbie in the industry, you should be ready to work hard so that you can earn more profits with the help of the new thing called the internet. It is just like a factory for the newbies to learn how to run a business. The Best Digital Marketing...
Customer service is vital for any business to retain its customers and gain more value from them. Through top-notch customer service, businesses can reduce the acquisition cost of a new customer and cultivate a loyal user-base. Your user-base will act as brand ambassadors, and double as case studies and provide...
Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the...
Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Actually bled and lost sleepover? Then you find that the media doesn’t want to go anywhere near it? Here is guerrilla marketing -- how...
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