There is no doubting the effectiveness of quality content in driving more clicks -- regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise. It...
It’s never been easier to start and grow a business. That’s both good news and bad news. The internet has deconstructed the traditional barriers to entry that have kept entrepreneurs from launching their own companies. This has led to incredible innovation over the past two decades, but it’s also led...
We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing...
By now, virtually every brand across any industry or niche is doing some form of content marketing. Many of these businesses have formal content marketing strategies with editorial guidelines, content calendars, and posting schedules. But very few take the time to carefully measure content marketing results. And unfortunately, this comprises...
Businesses are always trying to figure out the best ways to scale their businesses, especially with the myriad of technological tools and advancements we now enjoy in the 21st century. Here is how to enhance our omnichannel strategy with SMS messaging. One such way to scale has been rethinking the...
There’s never been anything like this – at least in the modern age. COVID-19 has taken the entire world by storm. It's enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt. And as horrific and deadly as this virus has been,...
Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience. Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve better results. Sourcing data to personalize campaigns is...
There are many amazing marketing speakers that can help shed light on the intricacies of marketing. However, only a select few understand what growth marketing entails. Growth marketing is a specialized segment of digital marketing, and it focuses specifically on online customer acquisition. To learn how to incorporate this marketing...
Even if your strategy has worked well for the past few years, the day will come when something will change. A disruptive competitor will show your customers a better way; perhaps a new regulatory attitude will slash your margins in a critical area. You can't respond to threats if your...
Marketing psychology applies to all businesses, including lawyers. However, most clients have immediate needs and can’t be put through a traditional sales funnel. Most clients searching the internet for a lawyer are already in trouble and need to connect with an attorney immediately. For these clients, a traditional sales funnel...
Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some...
In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing...
Competitive strategy, in my opinion, is a collection of different strategies and concepts and its usage in staying competitive or ahead of the market. It involves a lot of research, planning, and execution to gain a competitive edge or increased market share. Before entering into a market, any company must...
It’s ironic, but brands — even the smallest advertisers — often make the mistake of believing they need a rigid personality, a monolithic look, and a singular voice. Rigidy reinforces the idea that there’s one mythical, perfect customer for these brands. That hinders their advertising and growth potential. In reality,...
Marketing is indispensable for any size of business, from small to substantial multinational organizations. Though marketing is often misunderstood as advertisements and promotions; we can't take away the fact that they are integral to any business. The whole set of processes involved from product designing to the sale of the...
Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy...
Do you know who a loyal customer is? It’s those who circle back to your brand again and again and again. Loyalty marketing is when you give customers a strong reason to come back to you. These customers never have enough of the different offers you put out, actively engaging...
A government job is a dream come true for the average working-class people in India. Digital marketing moves ahead because all the sectors depend on it. Digital marketing can extend beyond internet marketing, which uses internet services. Other channels choose to use display advertising, search engine marketing, digital media, and...
Authentically and Effectively Marketing to an Increasingly Diverse America Marketers in 2019 will find it hard to be successful without understanding the cultural transformation that’s happening in this country. Between 2012 and 2017, the US multicultural population - Hispanics, African Americans, and Asian Americans - grew to 11.7 million people....
The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most...
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