We're in love with apps. Recent figures from Web application design and development company Go-Globe reveal that we now spend 89% of our mobile time in apps, and we're spending 21% more time in them now than last year. In fact, apps are so big that 52% of all time spent in digital...
Your mobile strategy is all wrong. Perhaps "all" is too strong a word. If you even have one, you're already ahead of the game. Less than a third of North American companies have a mobile strategy that goes out at least 12 months, according to a new Econsultancy/Adobe survey. But for many of...
Guest author John Fearon is CEO of Dropmyemail.com, which backs up emails in the cloud and Dropmysite.com, a cloud-based backup company.At any startup, the first hurdle is the lack of resources - lack of funds, lack of manpower, lack of time. Outsourcing – or relocating - the work can be...
Guest author Esmeralda Swartz is chief marketing officer at MetraTech.At the inaugural Chief Digital Officer Summit in New York in March, where I moderated a panel discussion with CDOs from such companies as Disney ABC Studios, BBC, PBS and Rogers, defining the emerging role of the CDO was a key topic.The...
The US has a skilled developer shortage, and it's one of its own making. While Silicon Valley wrings its hands over H1B visa caps on skilled foreign workers, the bigger issue remains the U.S.' inability to educate its own citizens. Actually, it may be worse than this: while we may...
It’s go time. Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the...
Sergey Brin’s Google Glass presentation at last week’s TED2013 conference came off as little more than a product pitch. Wearing his “Google Glass” throughout the presentation, Brin begins by noting that “when we (Brin and Larry Page) started Google 15 years ago, my vision was that information would come to you...
Guest author Rob Tarkoff is the president and CEO of Lithium Technologies.It's 2013. Social media is no longer new. It's a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering around a foreign...
Zeno Group's 2012 Digital Readiness Survey revealed a striking truth: businesses are burned out on social media, too.For all the lip service paid to social media marketing and all the "New Media Marketing" hires on LinkedIn, it seems that a lot of businesses are coming around to the idea that social...
Call it a rare win-win-win for online corporate marketing: Internet pranksters successfully hijacked Walmart's Sheets Energy Strips campaign, Walmart and Sheets reaped all the publicity they could have hoped for - and the citizens of Kodiak, Alaska, got a rare visit from an international rap star. Does that mean Walmart...
Even Mark Zuckerberg concedes that the biggest challenge on Facebook’s plate is developing a viable mobile strategy. The question is: How? In recent announcements, the company has shown that it's thinking hard about the answer. Here are some things Facebook's mobile engineers should consider.The problem is devilish: Moving Facebook to smartphones and...
Today's roundtable had a couple of interesting businesses, but before I get to them, I want to underscore that entrepreneurs MUST gauge fundability before assuming that they can build their businesses by raising money. TravelTriangle.comFirst, Sanchit Gurg from Noida, India, pitched TravelTriangle.com, a marketplace for travel agencies offering personalized tour...
The necessity of having a clear and cohesive mobile marketing strategy has never been greater. Companies that do not have a mobile marketing strategy now are light years behind the curve in the face of booming smartphone adoption and changing consumer behavior. Research firm Forrester took a look at some...
Mobile marketing company Tapjoy has had a tumultuous ride in the last year. It has been bounced around by Apple and its App Store terms of service, has gone to the Web to skirt Apple's policies, integrated mobile video ads and set up a fund for iOS developers to port...
Today's roundtable brought some core issues up for debate regarding media startups that are focusing largely on Content and Community features and expecting to get funded. So, I would like to take some time to offer a broad overview on the topic and some pointers to entrepreneurs who are making...
At today's roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe.Social ContactsOur audience of readers is full of entrepreneurs. And what do entrepreneurs do? They market and they sell. Well, at the very heart of the marketing and selling problem is...
From the folks who brought you the Pivot Conference and Hasai Marketing comes an infographic that tells the story of 7 companies that, you guessed it, made significant pivots in strategy to successful ends. Included are gaming companies, social networking sites and group buying pioneers.From instagram's departure from a check-in...
I know that many, many entrepreneurs are feeling dejected because of investor rejections.Today, I want to share with you a story of an amazing entrepreneurial team led by Alex Bouzari, CEO of Data Direct. In How To Defend Your Dream Against All Odds, Alex and I explore the company's journey...
During today's roundtable, we had a lot of discussion around nonprofits and for-profits.Foundups: Michael Trout, from Fukui, Japan, pitched Foundups, which he claims will be a platform for open corporations. He talked about everything from raising funding for pre-seed entrepreneurs to get them to the seed stage, crowd funding, social...
"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them,...
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