Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather pay for a lead that […]
Startups
3 Free Banking Apps for Entrepreneurs
Financial institutions and entrepreneurs have a historically complicated relationship. Entrepreneurs need ways to fund their companies and keep business moving, meaning they lean on banks for everything from business loans to checking accounts. And banks need entrepreneurs, too — without small businesses fueling the economy, there isn’t much banks can do. This (sometimes reluctant) co-dependent […]
15 Incredible Women in Business to Watch in 2018 and Beyond
Much has been written about the tech industry’s sexist undertones. In 2017, Silicon Valley faced a “reckoning” for its gender-driven decision-making and tolerance of sexual harassment. From marginalizing women’s ability to contribute to the field because of their biological makeup to holding them to higher standards in order to earn leadership roles, the business world […]
How to Choose a Startup Investment
To expand your wealth and achieve specific financial goals, you’re going to have to make some investments. However, those investments come with the significant risk of potential loss. Fortunately, the investment world has grown to offer more investment options and ways to assess those options. This includes more opportunities for individuals and companies to get […]
Enterprise Community Event and C2C Event Platform Bevy Raises $6.4 Million
Bevy, an enterprise community event platform, announced today it has raised $6.4 Million Dollars from investors: Upfront Ventures, renowned author and Stanford Professor Steve Blank, Ryan Smith and Jared Smith, co-founders of Qualtrics, and Aaron Skonnard, SEO of Pluralsight. Bevy raised funds to increase their growth rate and expand the team. The Bevy Platform was […]
How Technology and Training Fueled One Ad-Based Company’s Growth
“I didn’t even know who Mark Zuckerberg was back in October 2015. Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. Learn, Do, Teach: Build Your Expertise First New […]
How Healthy Office Snacks Can Help Create A Better Culture
If you’ve ever toured the offices of the fastest-growing companies in the U.S., you might notice a few commonalities. There’s the ubiquitous ping pong table, productivity-enhancing tunes wafting through the air, and an open, flexible workspace designed to support collaboration across teams. But the biggest commonality of them all? Their cupboards are almost invariably stocked […]
Want to Set Your Small Business Up For Success? Do This.
Let’s talk about values. Not family values or stock values, but company values: the bedrock of an organization. A company’s core values define it in a way nothing else can. They support the vision and shape the culture. They are the principles and beliefs that define the work. They are what drive the company. Some […]
A Tale of Two Bubbles: Why Cryptocurrency Isn’t the Next Dot-Com
Economic bubbles aren’t new. From the tulip bubble of the 1630s, to the dot-com boom of the late 1990s, to the big-tech mania we’re seeing today, overvaluations happen — but not all bubbles pose the same risks or offer the same rewards. Every few years, it seems we’re warned of another looming “bubble” about to burst. Most […]
Enterprises and AI Need to Connect Better – Here’s Why
Artificial Intelligence is a hot topic across the board. Everyone from developers, to data scientists, journalists, and general user-bases of all profiles are talking about it on a global scale. Entrepreneurs have taken notice of the benefits of AI in most areas of everyday life, whether assistants, mobile, entertainment and even healthcare or insurance. In […]
Why Your Business Needs Copyrights
Savvy business owners understand the importance of intellectual property (IP) to their business’ success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly deal with IP. But not […]
Coming to Terms – Why Terms of Use are Critical for Your Company
Every time you’ve installed a piece of commercial software, you’ve invariably been presented with what must have appeared to be legal gibberish- a seeming difficult to read, needlessly long, solid block of text that was almost impossible to understand. Most people never bother to read the information presented- quickly scrolling to the bottom of the […]
20 Exciting Business Ideas that you can Start for 10k or Less
“Make a spinner and spin the wheel”. – Seth Godin That’s what influencers always mean, start what you like doing and stick to it. Don’t give up in the middle. However, you can only continue doing something when you start something in the first place. Most of us today are tired of living a 9-to-5 […]
5 Real Life Blockchain Implementations Outside of Cryptocurrency
What do Pied Piper and blockchain tools have in common? Both are always “coming soon.” By now most of us are familiar with blockchain, the technology underpinning cryptocurrencies like Bitcoin and Ethereum. Outside of cryptocurrency, blockchain has many purported use cases in scenarios that require an immutable ledger. Rhetoric has elevated blockchain to godly status, […]
Meural Acquired by NETGEAR – Confirmed
Meural, the digital art platform we love and have in our office displaying beautiful art was just acquired by NETGEAR. This was just announced at NETGEAR’s Analyst Day. Meural started in 2014 by Jerry Hu and Vladimir Vukicevic. They has since raised $9.4 million over four rounds of funding from NETGEAR, Corigin Ventures, Bolt, Bryan […]
Meet Meural, Fine Art on My Walls at Home
At first all I wanted was to be able to purchase something wonderful and uplifting for my bedroom wall. Then the goal was — if we could just find a piece that was inspirational above the desk in the den — that would be enough. Soon, we realized that we spent much more time in […]
The 5 Sales Tools Every Company Will Use in 2019
Over the past couple years, the machine learning niche has exploded into the mainstream. Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. This sudden spike in AI interest is not as […]
Trademark Protection for Startups
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is impossible to measure. After creating […]
The Freelance Entrepreneur’s Guide to Surviving In The World of IoT
Freelancing has been dubbed the on-demand economy, where businesses hire independent contractors to perform tasks for the company instead of regular employees. Contractors are generally less expensive to hire because you only pay for what you need. This can make them more appealing for smaller or shorter term projects, but some Silicon Valley startups are […]
How Start-Up Chile Helps Entrepreneurs and Chile Alike
The Start-Up Chile accelerator was arguably the spark that ignited Chile’s entrepreneurial ecosystem. The Chilean government, through the development agency CORFO, founded Start-Up Chile in 2010 as a way to bring in foreign entrepreneurs who would galvanize Chile’s transition into an economy built on technology and innovation. Since then, Start-Up Chile has accelerated over 1,500 […]
4 Actionable Tips for Naming Your Next Startup
With a lot of conviction and contemplation, you have stepped into the world of startups. You have undergone the grind of evaluating and reevaluating your startup, chalked out a roadmap, did market research, and came up with prototypes. And now you’re ready to manifest your plan into a profitable business. What’s in a Name? But […]
10+ Social Media Ideas that Startups Must Follow in 2021
Social media is a weapon of mass marketing. Brands like Nike, GoPro, Starbucks, have been dominating the social media space and encashing on the social media addiction of humans. Leading marketing aficionados agree that social media is a powerful tool that every brand must utilize to rule the digital world. But all these super successful […]
The Most Effective Early-Stage Growth Strategies for Emerging Businesses
Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Still, you need to find some way to pull your company out of this early-stage quicksand. You’ll […]
The Best Ways to Save Money as a New Startup
Launching a new startup is always exciting. The upward potential in front of you is practically limitless. When you have the right idea at the right time, a startup that begins life as two people in a garage can eventually become a multi-billion-dollar enterprise. But before you get to the beginning level — you’ll need […]
Startup Content Marketing Is Overdue for Disruption. Here’s How It Could Happen
For years, content marketing has been the go-to marketing strategy for new startups. And for good reason. Content marketing is relatively cheap, especially when compared to traditional advertising strategies like print, radio, and TV ads. It’s accessible, since almost anyone can get started in the strategy with minimal experience. And best of all, it’s a […]
The Main Reasons Startups Fail
Launching a startup is ridiculously exciting. Not only do you get a chance to control your destiny and build an effective team, but if you’re lucky and you work hard, you could turn it into a “unicorn”—a billion-dollar enterprise. Of course, most of you reading this know that the odds of your business becoming a […]
How Tech Startups Redefined Gig Work (and Where It Goes From Here)
We’re living in the golden era of the gig economy. At least, some of us consider it golden. Regardless of how you personally feel about the gig economy, there’s no denying that it has reached peak popularity for consumers, employees, and businesses – thanks in part to the amazing tech startups that led us here. […]
What Every Entrepreneur Should Do Before Launching a Startup
Launching a startup is always exciting. This is your opportunity to accumulate wealth, make a name for yourself, innovate in some unique way, and possibly leave behind a legacy. But too many entrepreneurs end up failing because they were inadequately prepared. Before you even consider launching a startup, there are many preparatory steps you’ll need […]
What Is the Future of HR?
Human resource (HR) departments have long been integral to organizational success, and they’re likely to remain that way for decades to come. But the nature of HR is likely to evolve with new technologies, research, and trends. What does the future of HR look like? Remodeling the Workforce For starters, we may see HR leading […]
How to Properly Use PR and SEO to Amplify Marketing Results
A business is as good as how it portrays itself. It might have the best product on the market, but how it packages that product determines how it will fare. Here is how to properly use PR and SEO to amplify marketing results. What is Your Consumer Appeal? With the advent of technology, firms are […]
How To Use Video to Power-Up Your Email Campaigns
Email marketing has resurfaced as one of the most effective ways to reach audiences. While many companies spend entire budgets trying to improve their social media presence and get heard above the noise, email campaigns offer a more personalized and direct approach, even when it comes to new audiences. That being said, nobody likes spam. The current […]
How to Optimize B2B Deal Management to Cut Costs and Losses in 2021
A lot of companies suffered supply chain disruptions due to COVID-19. Certain experts have described the situation as a Keynesian supply shock, a negative event that triggers aggregate supply shortages with bigger impacts than the prior reduction in labor supply. There is still a lot of uncertainty in the air, so many businesses still don’t […]
7 Things to Consider Before Starting Your Own Business
Starting your own business can be an exciting endeavor. As a small business owner, you’re free to make your own decisions, guide the company in the direction you see fit, and benefit from complete creative freedom. Despite the myriad of positive benefits, starting a company isn’t a decision you should be taking lightly. With that […]
How Remote Startups are Changing the Game for Everyone
Based on our history, we can see that unprecedented events have the potential to cause permanent mass changes. Remember the 9/11 attack? That attack changed the face of airport security forever. Suddenly, new transit rules were enforced and sophisticated surveillance gear became commonplace. Here is how remote startups are changing the game for everyone. Likewise, […]
What Makes a Startup Resilient?
In the startup world, resilience is vital for success. As an entrepreneur, you’re going to face countless challenges, both internally and externally, that threaten your longevity and profitability. The best, most successful businesses aren’t the ones that are able to prevent or eliminate these challenges, since such a feat is practically impossible; instead, they’re the […]
How to Create Multiple Revenue Streams in a Tech Startup
Revenue is the lifeblood of your tech startup. Without a stream of income, you won’t be able to cover your most basic expenses, including your team members’ salaries and your office lease. But too many startup tech entrepreneurs focus on a single revenue stream—a primary source of income that will exclusively sustain the business. This […]
How to Optimize a Startup for Remote Work
Increasingly, startups are adopting a fully remote work model. With no headquarters, no central office, and no physical location for operations, startups rely entirely on digital forms of production and communication. Here is how to optimize a startup for remote work. It’s a viable model and potentially a very profitable, efficient, and fulfilling one for […]
The Content Marketing Dilemma Faced by New Tech Startups
For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. […]
What Every Tech Startup Should Know About Hiring
Startup tech entrepreneurs are often eager to grow their businesses as quickly as possible. That means hiring a lot of people, taking on a lot of new work, and aggressively scaling. This strategy is effective if you have a solid business plan and a solid team, but there’s also significant room for error. One of […]
What Makes an Ideal Leader in a Startup Tech Company?
Arguably, some tech startups become successful simply because the idea is so unbelievably good that it’s practically fated to become a smashing success. But more often, the idea is only part of the equation. Successful tech startups also require the right balance of funding and initial momentum. They need a team of dedicated, passionate people. […]
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