Email marketing has been around for quite some time, and has established itself as one of the most profitable digital marketing channels. Brands are forever looking for the best email marketing strategy. The reason behind this is that email marketing can produce an impressive ROI of about £43, or $56...
Nearly 30,000 fintech startups are operating worldwide -- and many more are on the horizon. From investment apps and payment processors to budgeting tools and blockchain technology, there are so many different ways to step into the fintech space. If you want to stand out from your competition, though truly,...
Many new businesses struggle to generate leads. How do you get people interested in your product or service when they’ve never heard of it or don’t realize that they need it? The truth is that it’s not easy. However, you can accelerate your lead generation through a content marketing strategy....
The digital marketing strategy is one of the highly comprehensive and important tools for businesses. One of the essential features of any digital marketing strategy is accessibility. But very few companies know about digital accessibility. Digital accessibility covers all about offering the full experience of the brand to different customers...
A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. Being one of the growing teamwork trends that impact businesses,...
It feels like yesterday when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when PaaS was introduced to the masses -- not many people understood its importance very well....
Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it has become an important place for marketers or businesses to promote...
Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to post videos – TikTok, Facebook, Instagram, brand websites, YouTube – standing out will become more of a challenge. The content...
Establishing your company name as a start-up is challenging. You are tight on budget, have less to no resources, and are overwhelmed by the ever-increasing market competition. Plus, if you are inexperienced as far as various online business development tactics are involved, that’s just another addition to the huge list...
If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Harder still, some industries are dry, traditional, or...
Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around the world) listen to podcasts at least occasionally, with many listeners tuning into their favorite shows every day. The sheer...
Data centers are the core of every business. They are there to handle and organize all incoming and outgoing information. No matter what business you are into, you must have a data center. But do you know that you can improve your business through a data center marketing strategy? Data...
Content marketing has become increasingly common nowadays. Brands today understand that their consumers want something more from businesses – they want value and engagement. A great way to do that is by creating and publishing various forms of content. But how can we be sure that the content we are...
Most marketers agree with the established wisdom that content marketing is one of the best ways to promote a brand online. It’s relatively easy to get started, making it accessible, it serves as a complementary strategy for other channels (like email marketing, social media marketing, and even paid ads), and...
Brand management has always been a complicated concept, even for those who have had the chance to work on it themselves. Some reasons are its ever-evolving nature and complex tasks like defining organizational values, brand vision, and influencing customers’ perceptions of your brand. It might seem an overwhelming aspect of...
If you’re marketing a startup in the modern world, you should be using a wide variety of different channels simultaneously. Today’s audiences consume media in a multitude of different forms, using a number of different mediums to communicate with each other. Most national brands employ marketing and advertising strategies through...
When you’re growing your startup, there are countless things to consider - from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you’ve got to get the word out to create an audience for it. This is...
Live video is a hugely powerful marketing tool. It combines visual imagery with a unique form of urgency, two-way communication, and an appearance on popular social media channels. But like any marketing tool, it shouldn’t stand alone. Live video has to be worked into an overall marketing strategy in which...
It has been quite a while since AI was introduced to the world. At first, there was an outburst of conspiracies about robots being able to talk, and thus we (as humans) were going to control of the world. The news was all about those Facebook tests and their AI...
As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to find better ways to refine your target audience with the help of your digital marketing campaigns. Predictive analysis tells you...
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