Home Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

Instagram Video Marketing Strategy: Tips for Creating Engaging Videos

Instagram is the place where most of us nowadays spend our time, especially the youth. It has become a suitable place for everyone to watch every content related to entertainment, business, promotion, reviews about various products, etc. Therefore, it has become an important place for marketers or businesses to promote their products and services by targeting a wide range of prospective customers from all over the world. 

Nowadays, Instagram reels have become the new trend for everything. Seeing this, almost everyone has understood that if they want to increase the reach of their products and services with the help of consumer engagement, then they must focus on video marketing. 

So, this leads to the question: What is Instagram Video Marketing? 

In layman’s language, Instagram video marketing means using video content to generate engagement and sales through social media marketing on Instagram, Facebook, etc. On Instagram, one can publish both videos and photos, but it can be seen that videos drive more engagement as compared to pictures or posts. Publishing more and more videos will also help you stand out in the feed of various people across the globe. 

Types of Instagram videos

  • In-feed Instagram Videos

They are regular Instagram videos that appear in your feed. They are similar to the videos you see on other social media networks like Facebook and Twitter, ranking based on their engagement level. People can like, save, and comment on the videos and other forms of content they engage the most with. 

Videos in the Instagram feed can be up to 60 seconds in length and are set to autoplay without sound by default. You can use thumbnails to get more views on these videos and give them a brief title, increasing curiosity and encouraging people to click and watch them. Additionally, you should provide subtitles and tags, which will make it easier for others to find your content. These actions will also assist you in increasing the amount of traffic to your website and the number of sales of your goods.

  • Instagram Video Ads

If you want quick results and scale up your Instagram marketing, Instagram video ads are the best option. In this, you can publish both in-feed video ads and story ads. If you use it properly, then video ads can generate more clicks and conversions than any other form of ad. 

These ads can be up to 120 seconds. You can create the videos depending on your goal and your brand vision using various available tools. You can make videos shorter than 120 seconds, as shorter videos are known to generate the best results. You should focus on using simple language so that people can understand what you are offering or what you want to convey by that video. 

  • Instagram Video Stories

Stories are a thing that most people on Instagram use every single day. They are becoming a popular posting format. These stories stay live for 24 hours, and after that, they will be sent to the archive section. However, you can make it a highlight if you want people to see that particular story whenever they land on your Instagram page. Also, don’t forget to use stickers in your stories which make them more attractive. You can also use hashtags on your Instagram stories that are relevant to your content. Hashtags help to rank your story e higher and do get a lot of engagement. You can also add links on your Instagram stories which will direct them to your website. 

  • How to do and tutorials

Before you are significant in promoting any product to your followers, you need to nurture them. This will help create a bond between both of you, and thus they will be more inclined towards purchasing your product. Therefore, these types of videos are considered best for nurturing your Instagram followers. So, create relevant videos and tutorials for your followers and use them in your stories and highlights. 

  • Time-sensitive offers and Special announcement videos

Instagram stories work great for time-sensitive offers. As the last, for only 24 hours, you can easily create a story that shows what your product or service is offering and for how long. Also, don’t forget to include a link to the sales page, and make sure you add the swipe-up sticker. If you have something important to announce, you should make a video regarding the same and publish it on your story or post it. If your announcement is essential for your customers in the long run, then you can easily convert an expired story into a highlight so that people can watch it anytime they want.   

  • Live videos

Watching live videos is the place where most people spend their time. Therefore, you can use this opportunity by making a habit of running a live video every single day. You can increase your customer engagement or promote your products and services by directly interacting with prospective customers in these live videos. 

Animated Explainer Videos

Businesses use short videos to tell about their products and services by conveying their message engagingly and simply within a few seconds. They are a powerful tool of inbound marketing that portrays a brand as a complete solution in front of its audience in a very creative manner. These types of videos boost marketing, increase brand awareness, get higher SEO rankings, drive more traffic, and increase the ROI of the business. 

Benefits of using Instagram video marketing strategy 

  • Diversify marketing strategy

We are all aware that photographs are an excellent approach to promote the majority of brands on Instagram. If you are running an e-commerce company, on the other hand, it becomes very necessary to use videos to convey additional information about your items and services. As a result, you will be able to broaden the scope of your marketing plan.

  • Using real-time marketing

With Instagram’s insights page, you can collect a large amount of information and link it with a variety of marketing analysis tools from third-party vendors. This allows you to unearth information and improve the marketing of your products. You can also get answers directly from your followers by using questions and poll stickers in your stories. 

  • Increasing engagement

As we’ve discussed in the preceding paragraphs, it’s evident that Instagram videos are excellent in improving engagement with your followers, who may or may not be potential buyers or clients for your business.

  • Create brand presence

Using your Instagram video marketing strategies appropriately will surely help you build a strong brand presence amongst the audience. Therefore, people will choose you over your competitors when they are ready to buy. 

  • Increase sales opportunities

You can generate more sales for your products and services by increasing engagement with the help of Instagram videos. Studies also prove that people tend to purchase after watching a video on Instagram.  

 Tips for creating engaging videos

  • Capture audiences curiosity

People always have the urge to know what, why, when, how, where, etc., all these questions. Therefore, it will be wise to keep this urge in your mind if you want to create engaging video content. You can achieve this by making the beginning very interesting to create a good impression on the viewer. An intriguing beginning will drive the viewers to watch the rest of the video. 

  • Know the target audience

Knowing your target audience is very important to make relatable content based on the product or service you are offering. You should focus on the type of audience it will be more suitable to. For example, if your product is related to chocolate or a toy, you have to create video content that will attract more and more kids, subsequently increasing your sales. 

  • Use eye-catching visuals

Using eye-catching visuals will make people click on your video. You can incorporate text, narration, and animation to create dynamic and engaging video content. Nowadays, some of the most famous marketing videos are explainer videos, tutorials, testimonials, interviews, live streams, product videos, vlogs, etc. 

  • Storytelling

Storytelling is the most effective team when it comes to creating engaging video content. To create a storyline for a video, you can follow one or multiple plotlines and think over a wide variety of story styles like comedy, tragedy, etc., various emotions. This will help you to reach a large audience. 

  • Make persuasive content

You can make your content persuasive by including facts and establishing your company’s credibility. But before doing that, make sure to check your references, backup claims, etc. This will help you to project a particular image of your brand and increase your credibility as well. You can also work with influential personalities to create more engaging video content. 

Also, try to make video content that can evoke an emotional response in the viewers. This will help your content to stand out amongst others and increase audience engagement. Videos that resonate with viewers and have an emotional appeal create more impact on the audience.

  • Create authentic content

Being authentic and transparent in your video content will make the audience identify your brand or product and increase the chances of being converted into actual customers. Instead of making it like a sales pitch, you should focus on showing them what your brand is and what it stands for. You can also explain the process that led to the creation of the product to make the video more genuine and authentic to convince your potential buyers. 

  • Create relatable content

To make sure that your video resonates with your target audience and helps generate engagement, it must be relatable to the audience. Your content must be able to give them an experience better than they could expect. Some ways to make your brand more relatable are using themes currently central in the society, sharing your journey, talking about any current issue, etc.


Instagram video marketing strategies play a very important role in creating brand awareness, increasing engagement with the audiences, and converting prospective buyers into actual customers. Focus on making your content eye-catching, persuasive, authentic, and relatable to target the right audience and increase brand awareness thus, increasing sales. You can also follow the tips mentioned in the article to make more engaging video content and get the desired results. 

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Komal Kokate
Co-Founder and CEO

Komal Kokate is the Co-Founder and CEO of MotionGility – An Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry

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