Results for "marketing strategy"

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  • Web
    Google Office: a Micro Media bulletin

    Back in June I spoke about the corporate blogging project that I co-run with The Rights Marketing Company. Called Micro Media Corp, it's a corporate blogging and podcasting program that aims to give business people insights into the Web 2.0 and New Media worlds. Our first major customer is British...

  • Web
    Apple’s iPod Success Won’t Be Repeated With iTV

    At yesterday's Apple Showtime event, Steve Jobs announced upgrades to iPod/iTunes, the addition of movies to iTunes, and an upcoming product called iTV. Movies on iTunes had been predicted and much discussed before the event, so the real interest was in the iTV announcement - which is essentially Apple's version...

  • Web
    Web 2.0: The Documentary

    While I've been busy profiling international "web 2.0" startups and products, Techcrunch has put together a video documentary that explores web 2.0 in Silicon Valley. This seems to be aimed at mainstream business people, telling them what this web 2.0 thing is all about - and positioning the Techcrunch brand...

  • Entertainment
    RealNetworks lays down gauntlet to Microsoft’s Zune

    RealNetworks had their Q2 2006 Earnings Conference Call on Thursday evening (PST) and the transcript from SeekingAlpha makes for interesting reading. The two main points that came out of it, from a product and market perspective, is that 1) RealNetworks is exhibiting very strong growth in the gaming market; and...

  • Web
    News Corp: portals are out, mini-portals in

    The latest issue of Wired magazine has a useful profile of Rupert Murdoch's News Corp, which Wired has elevated to number 9 in its latest Wired 40 list (it didn't even make the list last year). The article focuses on News Corp's $580 million acquisition of MySpace last year, which...

  • Web
    Widget services ramping up

    Paul Kedrosky points to a new service called PostApp, which is a new widgets syndication service currently in private beta. While the sign-up page doesn't go into detail about what PostApp does, Fergus Burns from Nooked has an interesting post on this subject:"A new space is beginning to develop -...

  • Web
    Media Futures: on rebundling and intermediaries

    John Hagel has a thought-provoking post about microchunking and media businesses. It follows on from Umair Haque's post, in which Umair said that "unbundling" media (e.g. Disney releasing tv shows for free online) is only half the equation. The other half - the real value - is in "rebundling". By...

  • Web
    Web 2.0 Weekly Wrap-up, 1-7 August 2005

    sponsored by:Onfolio is offering R/WW readers a coupon code entitling the bearer to $30 off a purchase of Onfolio Professional before August 31st (a 30% saving off the normal $99.95 price). To use the coupon, enter it at the time of purchase. Coupon Code: RM857202This week: Hype 2.0, Education 2.0,...

  • Web
    Web 2.0 and RSS services for hire

    I'm on the look-out for more part-time writing, analysis or consulting work. I can't say too much about it here, but if you have any work opportunities for me - I'm available and I'd love to hear from you.My skillset covers: - Web and technical writing (including software specs) -...

  • Web
    Web 2.0 Weekly Wrap-up, 4-10 Apr 2005

    This week: non-blog uses for RSS (including Enterprise and Consumer), a new web-based delivery system for Associated Press, RSS advertising, Bigco action, Bloglines vs Technorati.RSS not only for blogsRight now there's a lot of activity around utilising RSS outside blogging. I've said before that blogging is and always will be...

  • Web
    Web 2.0 Weekly Wrap-up, 28 Feb – 6 Mar 2005

    Time for your weekly dose of Web 2.0. This week: Yahoo yahoo yahoo (is there an echo in here?), Wikipedia, Web 2.0 start-ups, AutoLink (I know, but bear with me...), Ruby on Rails. btw what's the best time of the week to publish this regular feature of R/WW? OK let's...

  • Web
    Web 2.0 Weekly Wrap-up, 21-27 Feb 2005

    This week: AP's RSS feeds, Enterprise RSS developments (Newsgator, Nooked), professional bloggers (Kottke, Darren Rowse), Odeo (podcasting), Ajax. p.s. headers in honour of the Oscars.Best Use of RSS Feeds by a News CollectiveAnd the winner is: Associated Press! ...um, or Reuters. Because they both have RSS feeds. Hmm, seems the...

  • Web
    Asymmetrical Analytics

    Interesting line of thought inspired by Ross Mayfield's post Blog-based Research Model, where he talks about research services shifting "from the end analysis product (.pdf) to the open process of research". That is, instead of relying upon bulky and expensive PDFs from the traditional analyst companies (Gartner and so forth),...

  • Web
    Interview with Lucas Gonze of Webjay

    Welcome to the first in a very special series of Web 2.0 interviews I'm conducting on Read/Write Web. My goal is to interview at least half a dozen people in the Web community who are building or shaping Web 2.0 - i.e. the Web as Platform.My first guest is Lucas...

  • Web
    Knowledge Management in the Real World

    Knowledge Management is a term that many people dislike, myself included. Firstly it's a misnomer - you can't "manage", at an organization or corporate level, something as subjective and contextual as knowledge. It's even debatable whether you can manage knowledge at a personal level - because we don't always know...

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