Results for "marketing strategy"

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  • Web
    Yahoo! Customers Most Satisfied, Ask Biggest Gainer

    If you looked at some of the digg comments left during our Yahoo! week, you would believe that Yahoo! has a real problem brewing with customer service."Yahoo is an extremely arrogant company that does not place the slightest bit of value on its customers." -- peganjr"yahoo lacks customer support" --...

  • Web
    Yahoo! Buzzlist versus Google Trends

    As part of this week's Read/Write Web Files, we're looking at what may be on the cards in Yahoo's 100-day strategy for getting its house in order. In the inaugural post of the week, Richard outlined his Top 10 Yahoo! Properties. And I'd like to make the case for another...

  • Web
    Openads 2.3 Beta Launched, But Google Threat Lurks

    I've mentioned Openads, a free open source ad server, twice in the last few months here on Read/WriteWeb. I continue to be very interested in their business model; but also I hope they disrupt not just the ad fulfillment and tracking business, but also expand to focus on creating an...

  • Web
    Amazon: Widgetizing Recommendations

    We have written here extensively about emerging Amazon Web Services, as well as the latest consumer facing innovations at the world's largest online retailer. Amazon has consistently delivered exciting technologies, particularly in the last few years. The Web Services play, for example, first caused some puzzlement on Wall Street -...

  • Web
    The Future of Ask.com: Search? How About Advertising

    Allen Stern over at CenterNetworks has an interesting post today about Ask.com, in which he lays out his strategy for getting the search engine back on track. That caught my eye because last night when looking over the latest search data from Nielsen//NetRatings, Richard and I started talking about Ask.com....

  • Web
    Weekly Wrapup, 14-18 May 2007

    The R/WW Weekly Wrapup is sponsored by:Another busy week of Web Tech. And you may've noticed a new daily voice on Read/WriteWeb - Josh Catone is now a lead writer here, so welcome aboard Josh! OK, here is a summary of the week's Web Tech action on Read/WriteWeb. Note that...

  • Web
    Widgetsphere: New Playground For Marketers

    by Graeme ThickinsIf you're in the online marketing game and are not yet hip to widgets, listen up. Two emerging Web 2.0 technology firms focused in this space have a message for you. Those companies are Widgetbox and ClearSpring, both of which presented in a session on Tuesday afternoon at...

  • Web
    Web 2.0’s Future All Depends On IT’s Future

    Reports from Forrester and The Leading Edge Forum serve as bookends portending either to a bubble bursting, or the next golden era. Who's right? We will find out, but technology will have little to do with deciding the winner.Two reports have been released by major big business think tanks in...

  • Web
    eProject – Eyeing Salesforce.com With Dynamic App Development

    Recently I interviewedeProject, an on-demand Project Management company. More than 100,000 users at 650 companies currently use eProject’s solutions. They run the gamut from Fortune 500 companies to medium-sized fast growing organizations.The product is used across industries, but has some sweet spots of adoption in highly regulated industries such as...

  • Web
    Google – The Ultimate Money Making Machine

    We learned the fundamental law of Supply and Demand in Economics 101. The textbooks explain that shifts in demand cause corresponding changes in supply. No matter what the changes are, the point where the curves intersect sets the price of the good or a service. This law provides a powerful...

  • Web
    TheFind.com: Shopping Search Engine Scores A+ In Vertical Search

    Recently I spoke with Siva Kumar, founder and CEO of TheFind.com - a next generation online shopping engine focused on the Lifestyle segment. According to Siva, TheFind.com is a discovery shopping search engine optimized for lifestyle products such as clothing & accessories, home & garden, sports & outdoor, kids &...

  • Web
    DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

    The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The system is described as follows:"DoubleClick, based in New York, views the exchange as the centerpiece of a growth plan and may derive the majority of revenue from the new service within five...

  • Web
    Top Irish Web Apps

    Continuing Read/WriteWeb's series on international web apps, I bring you a sample of all that the emerald isle has to offer. 20 years ago Ireland was a sleepy backwater with high unemployment and mass emigration. Jobs were rare and the only new startups were farms. But all of that changed...

  • Web
    Rearden Commerce Shows The Way For Contextual Services

    I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. I also wrote a piece towards the end of 2005, called What is this Sea Change? In this article, I am going to start coverage on a very interesting company called Rearden Commerce, which touches upon...

  • Web
    Online Video Industry Index

    Written by Emre Sokullu and edited by Richard MacManusThere are now so many companies vying to be the next YouTube, it's easy to lose track of them all. So let's take a look at the entire online video industry and categorize the major players. Our thanks to Ali Dagli of...

  • Web
    6 Startup Lessons For The Year 2007

    By guest author Jawad Shuaib, the founder of Shuzak.com: The social network for geeks.Startups have been multiplying like rabbits over the past three years. Due to the added competition, many startups are beginning to narrow their focus to a much smaller demographic. The year 2007 will mark the transition from...

  • Web
    Why Browser War 2.0 Will Heat Up in 2007

    Written by Alex Iskold and edited by Richard MacManus. We wrote recently about the renewed web browser war between Microsoft and Mozilla (and some other, smaller, usually very innovative players). Our theory is that in 2006 a lot of the ground work for a major battle was laid out. Microsoft...

  • Web
    2006 Web Technology Trends

    It's December already and so it's about that time to reflect on what has happened in Web Technology during 2006 - and ponder what 2007 may bring. Over the next few weeks Read/WriteWeb is going to publish some in-depth posts analyzing the trends and new products we've seen in 2006,...

  • Web
    Amazon Web Services Success Stories

    Written by Alex Iskold and edited by Richard MacManus.We have written before about the innovative Amazon Web Services Platform. This stack was officially announced by Amazon CEO Jeff Bezos during the recent Web 2.0 summit and is now considered part of the core business strategy for Amazon. While analysts, competitors...

  • Web
    Laszlo To Release a WebOS

    While in San Francisco earlier this month, I met up with Laszlo’s Founder and CTO, David Temkin, along with CMO Kent Libbey. Laszlo has an open source Ajax application development platform called OpenLaszlo - which has been used for external apps like Pandora (online radio and music sharing) and ishares.com...

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