I'm very pleased to announce that Bernard Lunn has joined ReadWriteWeb full-time as our Chief Operating Officer. Starting today, Bernard will assume responsibility for most of the non-editorial functions of our business - sales, business development and other operational matters. This allows me to re-focus on leading our editorial, including...
Editor's note: we're currently running a series of posts from our long-term sponsors, focused on use cases and business advice. We hope you find these posts useful and we encourage you to support our sponsors by trying out their products.Use of hosted software as a service (SaaS) is growing like...
2009 is approaching quickly, and the consensus is that it's going to be a really tough year. The US financial crisis is triggering a global recession. Yet, a crisis is also a time full of hope. It is a time to re-think, re-tool, and get ready for the next upswing.For...
Yahoo is obviously going through a rather tough period in its history right now. Last night, at TechWeb/O'Reilly's Web 2.0 Summit, John Battelle interviewed Yahoo's CEO Jerry Yang and asked him about Microsoft's takeover bid, Google's decision to pull out of its advertising deal with Yahoo, and the persistent rumors...
Brightcove was once considered to be a formidable challenger for YouTube. However, just about a year ago, it became clear that the company had given up on this dream when it announced that it would no longer accept direct consumer uploads to its service. Since then, Brightcove only featured content...
Congratulations! You made a big announcement and got great reviews, feedback and an influx of people to your website. Yesterday. Today, any number of other organizations and individuals are having the same experience and except for (hopefully) a long tail of residual late bloomers stumbling through your door - you...
Here at ReadWriteWeb, we work hard to provide you with the smartest Internet news and reviews each and every day. The sponsors that give us the opportunity to spend our time writing are companies that appreciate the thoughtfulness of the whole community here, including our readers. Once a week we...
It's time for our weekly summary of Web Technology news, products and trends. On the trends side this week, we analyzed why platforms such as Facebook and Open Social have been a let-down, we looked at a new (perhaps under-appreciated) platform from AOL, reported on the latest 'web 3.0' moves...
In good times everyone wants to be a platform. But when times are bad and platforms are just an expense, the resources suddenly shift away. The recent re-design of Facebook, the slow down of Google's Open Social, and Flock closing its extension site - these are all part of the...
Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li...
Is social media nothing but snake oil? Sometimes it can seem that way. As economies shift and trends emerge, would-be experts start popping up like weeds. Really good social media experts are a treasure - and they're not always easy to find.In this post we highlight seven social media consultants...
If you were interviewing someone for a position with your company and they admitted that they didn't know anything about the new trends and innovations taking place in their field, what would you think? Likely, what you would think is "next candidate, please." In today's business world, job-seekers are expected...
A growing part of the software sales process involves offering trials or try-before-you-buy programs. Buyers love it, but it puts pressure on the vendors to deliver during this important process. I recently trialed software from Vertical Response, which offers self-service email marketing. I needed a way to create, send, and...
Microsoft released a sponsored study this morning that aims to quantify the economic impact of piracy on related small businesses in the software ecosystem and identifies sales of software licenses to pirates as a key economic opportunity for small vendors.Titled "The Impact of Software Piracy and License Misuse on the...
Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So far, it seems they have not been that effective if you look at the numbers: only 6.9%...
According to the Zuula blog, former search king pretender Accoona has finally given up on becoming a major search player. When Accoona was officially launched in December 2004, at a ceremony featuring Bill Clinton, Accoona claimed to have search technology that would be "more efficient than the likes of Google,...
Two months ago, Portland, Oregon-based Jama Software -- the makers of a web-based project management app called Contour -- began a program called "You try. We give." The idea was simple, for everyone who signed up for a free trial of Contour, the company would set aside some money to...
For every 1000 people who read a tech blog post, there may be one that leaves a comment. Lurking in the crowd are any number of people who work for companies related to the subject of the post. They almost never comment, and when they do they often come across...
Viral marketing, user-generated content, online buzz: over the past few years, these terms have been representative of a new way of marketing to consumers that takes advantage of the current popularity of the social web. This new technique involves companies encouraging its customers to create content of their own in...
What sort of funding opportunities exist in the budding Semantic Web space? What are VCs looking for and how much are they will to invest? That was the topic of a panel at the SemTech 2008 Conference that just concluded in San Jose. The panel featured Stephen Hall from Vulcan...
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