Results for "marketing strategy"

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  • Web
    MrBabyMan: Digg Users Revolt, Against the One Pure Man at the Top

    Andrew Sorcini lives in Los Angeles, works as an animator for Disney and is the most powerful user that social news site Digg.com has ever seen. Known at Digg and elsewhere as MrBabyMan, Sorcini has submitted a site-leading 2,400+ stories that have hit the site's coveted front page. Those front...

  • Web
    Spongecell Promote: The Event Management Platform

    Last August we called Spongecell "the most intuitive of the online calendar apps," and picked it as one of our 10 Must Have Online Office Apps. Since then, though, a lot has changed. Spongecell is no longer just a personal calendar, but rather a full-scale event management platform aimed at...

  • Social
    Free Webinar on Social Technology Today

    You've probably heard people talking about the new "it" book: "Groundswell: Winning in a World Transformed by Social Technologies." The book discusses the current trend of people using online social technologies like blogs, social networks, and podcasts, among other things, and how enterprise must learn to embrace these tools. Along...

  • Web
    Live Mesh: First Look at Microsoft’s New Platform

    The new Live Mesh service that just launched as an invite only "technology preview" is Microsoft's attempt to tie all of our data together. Live Mesh synchronizes data across multiple devices (currently just Windows computers, but theoretically it will extend to mobile and other devices in the future) as well...

  • Web
    Picking a Platform: 5 Issues to Consider

    A month ago, ReadWriteWeb writer Marshall Kirkpatrick utilized his huge network of Twitter followers to facilitate a discussion about APIs and platforms. He shared the highlights of the conversation in a post on this blog. The discussion was one that really captured our imaginations, so today we're exploring the issue...

  • Web
    Google Sites the Next Sharepoint? Maybe Not….Why Google Apps Could Lose the Enterprise Market

    Lately, we've been discussing the concept of tech populism and the how enterprises are moving towards a more people-centric focus when it comes to their IT infrastructure. Although we support this movement of bringing social tools into the workspace, one could argue that there's a right way and a wrong...

  • Social
    Is Microsoft Better Off With Facebook?

    In October, Microsoft CEO Steve Ballmer said the company planned to acquire 20 companies per year for 5 years, with acquisition prices ranging in size from $50 million to $1 billion. Ballmer's statement came at the Web 2.0 conference in San Francisco and presumably the acquisition strategy he was talking...

  • Web
    The ReadWriteWeb Toolkit for DEMO08

    Coverage of the venerable startup-launch conference DEMO will begin on blogs and traditional press early tomorrow morning, but here at ReadWriteWeb we're taking a different strategy. This post is the first part of that strategy. Instead of racing other journalists to cover the best of the 77 companies launching, we've...

  • Web
    Yahoo! Mobile: Claims Ubiquity, But What About Innovation & Speed to Market?

    The latest podcast at ReadWriteTalk is an interview with Adam Taggart, the Director of Product Marketing in the Yahoo! Mobile Group. In the podcast, Taggart discusses with RWT host Sean Ammirati "an overall uber-message" that Yahoo! is currently pushing for Mobile Web. Taggart emphasized that Yahho's approach to mobile is...

  • Web
    Google Goes to School: Hey Kids, Want Some Free AdWords?

    The Google Online Marketing Challenge! promises excitement for boys and girls around the world who participate in a new school program all about online advertising. Google's giving $200 worth of AdWords to schools where students will marketing students learn how to use Google's online advertising products and test out trial...

  • Web
    The State of Innovation in India

    10 years ago, in 1997, I wrote an article called Playing Against 5 Aces for a technology magazine in India called Dataquest. The article looked at how the deck was stacked in favor of American technology companies, because they were playing with 5 Aces in the pack:1. A large domestic...

  • Web
    Best Web BigCo of 2007: Facebook

    Every year in December Read/WriteWeb does a Best Web Companies round-up. This is the 4th time and, like last year, we're splitting it over two posts. In this post we'll announce the Best Web BigCo of 2007 and later in the week we'll announce Best Web LittleCo and Most Promising...

  • Web
    Weekly Wrapup, 22-26 October 2007

    Sponsor:Here is a summary of the week's Web Tech action on Read/WriteWeb. For those of you reading this via our website, note that you can subscribe to the Weekly Wrapups - either via the special RSS feed or by email.Web NewsMicrosoft Invests in Facebook The week was dominated by the...

  • Web
    Should Google Be Afraid Of Facebook?

    In the latest issue of Fortune magazine, Josh Quittner wrote a page length article entitled Look Who's Worried Now (online here), in which he argues that Google is increasingly worried about Facebook. He says that Facebook is taking Google's talent, taking its traffic, and is using its platform to power...

  • Web
    Al Gore’s Current: Re-defining TV, Using the Web

    Last week while in San Francisco I got the chance to visit Current's offices, to check out the launch of their new Current.com website. I spoke to Robin Sloan (Online Product Strategist) and Joshua Katz (President of Marketing), who gave me a demo and overview of their strategy. I came...

  • Web
    Weekly Wrapup, 15-19 October 2007

    Sponsor:Here is a summary of the week's Web Tech action on Read/WriteWeb. Note that you can subscribe to the Weekly Wrapups, either via the special RSS feed or by email.Web NewsMySpace Evolves - Developer Platform Details, Partnerships, Growth Figures This week News Corp chairman and CEO Rupert Murdoch, and MySpace...

  • Web
    Notes From the Field: Future of Web Apps Conference

    [Richard] The Future of Web Apps conference was held again this week in London. John O'Shea and Fergus Burns of nooked were there (a company I am an advisor to) and John offered up some comprehensive notes for Read/WriteWeb. I read through them and decided to post 'as is', because...

  • Web
    How To Create a Web App

    This is the second post in our series on how to run a startup and develop a product. In part one, How To Bootstrap Your Startup, we outlined the process of bootstrapping your company into existence. In this post, we show you how to go from idea to specified product....

  • Web
    How To Bootstrap Your Startup

    The first in a series of posts about how to run a startup and develop a product, written by guest author Matt Rogers of Aroxo - a person-to-person trading exchange for consumer electronics, computer gear, whitegoods, and more.The aim of many entrepreneurs is to take a business idea and convert...

  • Web
    B2B Opportunities for Web 2.0 Startups

    The first era of the Web moved from B2C to B2B. However the bubble burst just as the B2B phase was getting into full gear. As we enter the "digestion phase" of Web 2.0, many startups may want to re-focus their efforts on B2B markets. If Chasm models are still...

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