Results for "marketing strategy"

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  • Web
    CM Summit: Return on Creativity in Adland

    This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of the good mix of all of the participants in the advertising eco-system (publishers and media, advertisers and marketers, advertising agencies,...

  • Web
    ReadWriteWeb Events Guide, 6 June 2009

    The weather is heating up (at least in the northern hemisphere) and so is our roundup of upcoming social Web events, a regular feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.Know of an event taking place that should...

  • Web
    IBM Taps Vietnam for VC/Startup Partnerships

    Today, IBM will announce its plans to target Vietnam as a key market for new investments and partnerships with venture capital firms and affiliated startups in Southeast Asia. The hardware/software giant will open a new facility in Vietnam and will start joint research and curriculum programs with local universities.Specific areas...

  • Web
    Don’t Look Now, But Someone’s Building Yet Another Techmeme

    Love it or hate it, but there's no arguing that the go-to aggregator for finding the top tech news of the day all on one page is none other than the news portal Techmeme. It's the site that catches you up when you get behind, lets you know what happened...

  • Web
    Canaan Partners India: Early-Stage Investing in India (RWS Interview)

    For the sixth in our investor interview series, we went east to India to chat with Alok Mittal, a partner at Canaan Partners, in the company's office in Gurgaon, India. We got his perspective on early-stage investing and specifically the challenges and opportunities for a venture starting out in India.Listen...

  • Web
    Weekly Wrapup: Social Media Monitoring, Future of Firefox, eBay Sells StumbleUpon, And More…

    In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at the latest in social media monitoring tools, investigate how cloud computing is being used in scientific research projects, review some future Firefox concepts, check out the latest iPhone app usage stats,...

  • Work
    4 Ways Companies Use Twitter for Business

    Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way....

  • Web
    Weekly Wrapup: iPhone 3.0, Facebook Privacy Controls, Web-based Books, And More…

    In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we cover the iPhone OS 3.0 announcement, review the highlights from Microsoft's MIX event, look at Facebook's new privacy controls, check out some cutting edge web-based books, analyze the latest social media and Twitter...

  • Web
    Weekly Wrapup: Facebook Principles, Amazon Public Data, Times Open, And More…

    In this edition of the Weekly Wrapup, our newsletter summarising the top stories of the week, we look into Facebook's controversial new "principles", check out the latest OpenID trends, cover Amazon's public data initiative, analyze Wikipedia's possible future as a development platform, investigate the future of 'touch' apps, and more....

  • Social
    Times Open: Developers Gather to Discuss The New York Times APIs

    Here at ReadWriteWeb, we're big fans of the Times Open strategy, the program that focuses on making the data of The New York Times more accessible to the developer community. We heralded the launch of the program, covered the first available API, and marveled at the access to content the...

  • Web
    Vint Cerf: Despite Its Age, The Internet is Still Filled with Problems

    Vint Cerf, Vice President and Chief Internet Evangelist for Google and widely recognized as one of the "Fathers of the Internet" last week said that the issues facing the Internet today are as complex as they were pre-Internet.Speaking at the SMX Conference in Santa Clara, Cerf discussed his concerns about...

  • Social
    Facebook Plans to Make Money by Selling Your Data

    The Telegraph is reporting that social networking giant Facebook has new plans for generating revenue; offering its 150 million user database as a market research tool to corporations. Starting this spring, companies will be able to selectively target Facebook's members in order to research the appeal of new products through...

  • Work
    Cisco in The Cloud: Application Extension Platform (AXP)

    One doesn't tend to associate Cisco with Web 2.0, social media or cloud computing. Cisco equals routers, the plumbing of the web. In other words, vital and hugely profitable; but not the 'new, new thing' of the Internet. It turns out we have written before about how Cisco is using...

  • Web
    State of Innovation in India: 2009

    A year ago, I wrote about the State of Innovation in India, keying off an article I had written 10 years previously. Rather than wait another 10 years, ReadWriteWeb has decided to make this an annual review. This time, we have restricted ourselves to web technology. We are looking for...

  • Web
    Return of the Cheap Decade

    In March 2003, Rich Kaarlgaard wrote a great article in Forbes detailing how the coming decade was all about massive reductions in costs and prices, driven by technology. We had grown accustomed to Moore's Law driving down PC costs. Kaarlgaard pointed out that this was happening across the spectrum of...

  • Web
    Dandelife’s Struggles Offer Lessons for Startups

    Two year old life-story repository Dandelife seemed to have everything going for it. It launched to praise from some of the biggest tech blogs on the web, it built a wildly loyal user base and its company advisory board was stocked with some of the biggest names in social media....

  • Web
    2009 Web Predictions

    It's time for our annual predictions post, in which the ReadWriteWeb authors look forward to what 2009 might bring in the world of Web technology and new media. Looking back at our 2008 Web predictions, we got some of them right! "The big Internet companies will [embrace] open standards" (Google,...

  • Web
    Do Not Track Legislation Could Change the Ad Landscape

    Recently an expert tried to explain Do Not Call (lists of people who do not wish to receive calls from telemarketers), to telemarketing vendors. He waved two big tomes and explained that telemarketers need to adhere to the rules in both, or risk fines. Unfortunately the two tomes, from different...

  • Social
    Facebook Connect Readies for Broader Distribution with Digg and Hulu

    If the initial development race of Web 2.0 centered around "building a better social network" then the next phase will certainly focus on extending the reach of existing social networks beyond their current domain. How? By using the elements of the social graph as the foundational components that will drive...

  • Web
    The End of Online Anonymity

    It seems we're approaching a new age here on the Internet. Instead being anonymous, faceless IP addresses, social computing and changing technologies have allowed the lines between the "real" world and the "virtual" world to blur. Web 2.0 helped create a world where your identity is revealed in bits and...

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