The online gaming company FanDuel has announced the casino streaming influencer, Lady Luck HQ, will be joining the roster as an exclusive ambassador.
The influencer, Francine Maric (Lady Luck HQ), has over a million subscribers on YouTube and a large following on other platforms like Instagram, Facebook and TikTok. She is the most-subscribed female slots influencer on YouTube and she regularly posts videos featuring slot play and casino insights.
It was in one of her earlier videos, featuring a $18,000 jackpot, where she went viral which helped her channel to grow and reach new audiences. This newly launched partnership will see Lady Luck HQ create content for the brand, while informing customers about the company’s latest offerings and promotions. She will also be educating on responsible gaming practices and appear at FanDuel Casino customer events.
“Partnering with FanDuel Casino is an incredible opportunity to expand what we’ve built with the Lady Luck HQ community,” said Lady Luck HQ. “FanDuel is a brand that prioritizes both entertainment and responsibility, and I’m excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences.”
Other ambassadors of FanDuel include former soccer player Carli Llyod, PGA Tour professional golfer Tom Kim and radio personality Craig Carton. The company isn’t a stranger to influencers though, as Vegas Matt is on their roster too.
“Francine represents exactly what we look for in a brand ambassador – authentic, engaging, and community-driven,” said Daniele Phillips, Vice President of Marketing at FanDuel Casino.
“She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming.”
Other casino and gambling brands are tapping into the influencer space too, with Caesars Entertainment recently including two social media influencers at the launch of new titles.
Featured Image: FanDuel
