Fact Checked by 
YouTube TV subscribers will see their membership rate increase in the new year as the company ups the price.
In a post on X (formerly Twitter) the YouTube TV account shared the news, stating it has “always worked to offer the content you love, with features to enjoy the best of live TV.”
The company says it is having to update monthly prices to “keep up with rising content costs,” with the new price being $82.99 a month – up from $72.99.
A message for our members: we have always worked to offer the content you love, with features to enjoy the best of live TV. To keep up with rising content costs, we’re updating our monthly price to $82.99/mo. (1/3)
— YouTube TV (@YouTubeTV) December 12, 2024
This won’t impact existing members immediately though, as the new pricing will kick in on January 13. For anyone looking to start a membership, they will be charged the new price.
YouTube TV is an expansion from the free-for-use video platform, with people able to watch live TV from broadcast networks, live sports, cable and premium networks, and have unlimited DVR space.
YouTube TV pricing jumps – marking a major rise since its launch
This is a huge jump from its original pricing which was $35 a month when the service was first launched back in 2017. Just two years later, the figure had risen to $50. The last increase was seen in March of 2023 when the company charged $72.99.
While the streaming service has hiked up the price several times, it does so in the company of other content-related providers who have also either raised prices, cracked down on password sharing, or offered new service tiers.
In the X post, the company carried on by saying: “We hope YouTube TV continues to be your go-to TV service, but if you need to pause or cancel, family managers can do so…”
The third and final post about the changes details how the decision wasn’t taken lightly as it states “we realize this impacts our members.
“With many exciting shows and live events coming up in 2025, we remain committed to bringing you the best of TV, all in one place. Thank you for being a loyal member. (3/3)”
As expected, and like with many similar announcements, the news didn’t go down well on social media as people replied asking where they could cancel.
Featured Image: AI-generated via Ideogram
