Results for "marketing strategy"

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  • Work
    Microsoft Changes Its Logo To Mimic Windows 8

    For the first time in 25 years, Microsoft has changed its logo, the company announced Thursday. The new logo draws heavily from the look and feel of the typeface formerly referred to as “Metro” used in the company's upcoming Windows 8 operating system.“It’s been 25 years since we’ve updated the...

  • Cloud
    InstallFree: MS Office in the Cloud, No Installation or Drivers Necessary

    Last week, InstallFree released its first virtual office suite, Nexus, a completely browser-based service to gain access to full-fledged versions of Microsoft Office applications. Although the service sounds fantastic in theory, I can’t recommend it unconditionally over other online office solutions.Editor's Note: On Nov. 9, InstallFree said that the Nexus service...

  • Web
    The 15 Things You Need to Know About Windows RT

    The progression from one Windows version to the next is always confusing: Windows XP gave way to Windows Vista, which in turn produced Windows 7, and each one had various Professional and Home versions to choose from. But this time things are even more unsettled, because Microsoft isn’t just introducing...

  • Web
    Facebook Tests Unliked Ads in Newsfeeds & Mobile Feeds

    Facebook calls its new pilot program to put more advertising in your newsfeed a “small test.”  But that small test could lead to a big gamble.The new program, for the first time, lets marketers display ads in the newsfeeds and mobile feeds of people who have not liked, or whose friends...

  • Web
    When and Where Will Windows 8 Matter For PC and Tablet Users?

    Postponing operating system upgrades until the last possible moment, and even forestalling new PC purchases, is common among Windows veterans. Only recently has the ancient Windows XP lost its position as the most popular version of Microsoft's operating system. This attitude enabled many of us to skip over Windows Me...

  • Entertainment
    The End of Cable TV? How Everyone Will Watch Television In The Future

    Even as cable/satellite TV carriers like Comcast and DirecTV squabble over dollars and cents with broadcast and cable networks like NBC and Viacom, the very structure of their decades-old business model is under attack from new Internet technologies and services, as well as new government regulations. At stake is the...

  • Entertainment
    [Review] Eloqua’s Grande Guide to Community Management

    Eloqua has published another of their Grande Guides, this one devoted to Community Management. I was able to get a copy on Thursday and wanted to share my review with all of you, now that it’s available for all. The ebook is written by some well-loved folks in the community...

  • Web
    Big Data: What Do You Think It Is?

    "Big Data" is the technology that is supposedly reshaping the data center. Sure, the data center isn't as fun a topic as the iPad, but without the data center supplying the cloud with apps, iPads wouldn't nearly as much fun either. Big Data is also the nucleus of a new and growing...

  • Mobile
    Facebook’s 84% Problem

    Facebook posted it first quarterly earnings statement post-IPO yesterday and one number pops out: 84%. That is the percentage of revenue the company made from advertising, representing $992 million of the total $1.18 billion it brought in during Q2. To maintain stable growth, Facebook must diversify its revenue stream and...

  • Mobile
    How Microsoft Plans to Use the Business Market to End Apple’s Tablet Dominance

    In 2010, Apple blindsided Microsoft - and most everyone else - with the phenomenal success of the iPad. That success is now eating away at Windows PC sales. While Apple’s innovation took Microsoft down for the count, the software giant has regrouped and is trying to come back by shifting...

  • Startups
    Taking Your Startup Global

    Every online startup has a global presence, whether that’s its goal or not. For e-commerce startups the question then becomes, “Do you really want to turn down a sale just because the order comes from overseas?”To Laurel Delaney, founder and president of Chicago-based GlobeTrade.com and creator of The Global Small...

  • Smartphone
    Interview: Jussi Hurmola, the CEO of JollaMobile – Intomobile

        Below is an Interview between Jussi Hurmola, the CEO of JollaMobile and Stefan of Intomobile. Stefan: The company was officially founded in October, right? Jussi: Yes, that’s correct. Stefan: OK, because I was on the Finnish tax site and it said you registered it in April. Jussi: The company...

  • Web
    Yes, MacBook Pro’s Retina Display Is Brilliant, But Not For the Average User

    First, I'd like to thank all the readers who commented on our post. Some of the criticisms made me cringe, such as being called a "link-baiting whore," while other remarks were more insightful and worth taking seriously. But whether the comments were for or against the post, I'm humbled that...

  • Web
    Why GM May Be Reconsidering Facebook Advertising

    A move by General Motors to reconsider its decision to pull Facebook advertising may have more to do with contests and giveaways than it has to do with a sudden rethinking of the automaker's social media strategy.Charlotte Reynolds, an online marketing specialist, says recent changes require brands to use apps...

  • Web
    What Microsoft Should Be: An Independent Designer Reimagines Redmond

    Los Angeles-based designer Andrew Kim has reconceived Microsoft's strategy to propose The Next Microsoft. In a furious three-day marathon, he did what the company has been trying to do for years: reinvented Microsoft’s brand, dug it out of the past and brought it into the future. "I decided that Microsoft needs to...

  • Web
    Accidental Entrepreneurs: Meet the New Breed of Startup Founders

    The Great Recession ravaged many of America’s normal behavior patterns - including business startups. In fact, according to a new study from Forrester Consulting, commissioned by security giant Symantec, the recession changed startup entrepreneurs themselves.Necessity Is the Mother of InventionThe survey found that the “leaders of small businesses launched during...

  • Web
    Weekly Wrap-Up: Social Media Guidelines for the Olympics Are Strict, the Web Is Getting Increasing Visual and Startups Need to Focus on Branding

    Do the social media guidelines from the Olympics muzzle athletes? Richard notes the rising trend of visual websites, like Instagram and Pinterest. Startup branding is more important than ever.After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the...

  • Grow
    How to Own Your Startup’s Niche

    There are a lot of consumer-facing Web startups out there—maybe too many. Now that it’s easier, faster and cheaper to launch a Web business than ever before, entrepreneurs are under increasing pressure to differentiate. Great design and even great service just aren’t enough anymore. The key is to establish a...

  • Web
    Real-World Tales of Starting a Socially Responsible Business

    More and more startups are trying to use social responsibility as a business tool - as a way to stand out from the crowd and attract customers who prefer to do business with socially conscious companies. For these three companies, the strategy works.Being Ethical Is a Business Advantage“Given a choice...

  • Mobile
    More Industry Bloodletting: Nokia to Cut 10,000 Jobs Over Next 18 Months

    The mobile space will see a shakeout of sorts over the next 18 months. Nokia, the Finland-based maker of mobile phones, announced Wednesday that it will cut 10,000 jobs from its worldwide workforce through the end of 2013, as it attempts to regain its once-dominant place in a market increasingly...

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