Results for "marketing strategy"

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    The Linux Foundation Announces 2012 Linux Training Scholarship Program, New Enterprise Course Schedule

    SAN FRANCISCO, June 12, 2012 – The Linux Foundation, the nonprofit organization dedicated to accelerating the growth of Linux, today announced its 2012  Linux Training  Scholarship Program. It is also today announcing a new Enterprise Linux Training program aimed at preparing the next generation of enterprise architects. Dice.com reported this...

  • Social
    Facebook Launches App Center, Admits It is an Advertising Company

    Over the next few weeks, Facebook users can expect to see recommendations for apps based on their activity on the social network. It’s good news for developers and Facebook users, but investors still grumbling about Facebook’s lackluster initial public offering last month shouldn’t expect it to be an immediate panacea.Facebook launched...

  • Web
    What Ever Happened To… Start Pages

    "Study the past if you would define the future." Confucius, Chinese philosopher.In this new ReadWriteWeb series, we look back on products that were important innovations of their time. But this isn't merely nostalgia. As Confucius said, we'll make it relevant by identifying lessons to apply now and in the future. We...

  • Web
    Weekly Wrap-Up: U.S. Wineries Love Facebook, Microsoft Kills Windows Live Branding, Google Adds Shopping Results to Search and More

    Most U.S. wineries have a presence on social media. Microsoft kills the confusing Windows "Live" brand. Google does more monkeying around with the search results page. Learn more about these stories and many more in the ReadWriteWeb Weekly Wrap-Up.After the jump you'll find more of this week's top news stories...

  • Social
    Brands Step Up Open Graph Efforts on Facebook

    Brands are increasingly abandoning efforts to get users to “like” their Facebook pages and instead focusing their marketing efforts on Open Graph, the protocol Facebook uses to reflect third-party app use in a user's social activity.Facebook has made a series of revisions to Open Graph since it was introduced in 2010; most recently,...

  • Web
    The Cloud’s Killer App? SAP’s Bid to Own the Enterprise Social Space

    If you measure the social activity inside enterprise-class networks, it may look like LinkedIn has a lock on the market. But if you study how employees actually connect with each other every day, Facebook is almost always the platform of choice. But because it's not really geared for businesses, it...

  • Web
    How Big Tech Companies Keep Quiet on Big News

    Even as all sorts of questions swirl around last week’s initial public offering and this week’s release of a camera app that looks a lot like the camera app it paid $1 billion for last month, Facebook has taken its usual quiet stance, issuing as few public statements and offering as few public answers as possible...

  • Web
    Why The iPhone’s Success Has Women To Thank

    Women are the hot new demographic to court in the social space (if you can call half the population a "demographic”), but the fairer sex is catching up when it comes to mobile, too, largely thanks to the iPhone. But is Apple’s gender-blind wunderkind truly more popular with women -...

  • Web
    Weekly Wrap-up: Google’s Knowledge Graph, SlideShark’s Presentation App and More

    Google unveiled the Knowledge Graph. SlideShark makes giving presentations via your iPad easy peasy. Learn more about these stories and many more in the ReadWriteWeb Weekly Wrap-up. After the jump you'll find more of this week's top news stories on some of the key topics that are shaping the Web...

  • Web
    9 Ways to Convince Your Parents to Support Your Startup – Not Just Financially

    For many young entrepreneurs, getting their parents’ support for a new venture can make a huge difference - emotionally, practically and even financially. But it’s not always easy to explain to Mom and Dad why, instead of getting a “real job,” you’re putting everything on the line to create a...

  • Social
    Facebook Will Roll On, Even as GM Pulls Ads

    General Motors Co. said on Tuesday that it would stop advertising on Facebook because the platform didn't generate enough sales. It is certainly not a great day for the social media giant, as it looks to float its initial public stock offering on Friday. Before you heed the naysayers, though, consider what Facebook is...

  • Hack
    Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design

    Congratulations, you’ve finally convinced the powers that be that your next Web-design project needs to be responsive. It was tough work convincing them, but you can’t rest on your laurels now. The most critical decision of the project remains: how is your team going to build it?Guest author Travis Sheppard is...

  • Web
    Sponsor Post: How an API Can Transform Your Enterprise

    Editor's note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support...

  • Web
    Pinterest Will Boost Your Referral Traffic, But Can It Boost Sales?

    Here’s a statistic that may make you do a double take: Pinterest (which is still in beta) sends more referral traffic than Twitter despite having a user base only seven percent as large as the microblogging service's numbers. That was one of the findings in a study released last Wednesday by...

  • Web
    Yahoo Faces No-Holds-Barred Proxy Fight

    Activist investor and hedge fund manager Daniel Loeb has thrown the first punch to the head in what is shaping up to be a gloves-off proxy fight with struggling Internet company Yahoo. In disclosing misinformation on the resume of Chief Executive Scott Thompson on Thursday, Loeb made clear his intentions....

  • Web
    Not All Advertisers Are Upset With Facebook

    You may have been confused if you read this morning’s Facebook headlines. The Wall Street Journal says some big ad buyers are questioning how effective their Facebook ads are, while CNET is reporting that Facebook won't take some advertisers calls when they try to buy ads.Which report is right? Or...

  • Work
    Crash Course: 5 Ways to Get a Tech Industry Analyst to Cover Your Product

    A common question among technology companies looking for attention is: “How do I trick an analyst into talking about my product?” The answer: Find a really bad analyst.Still, the question raises a good point. A lot of vendors view analysts as mythical, cave-dwelling beasts who demand ritual sacrifices before they...

  • Mobile
    Why AT&T and Verizon May Love Windows Phone – But Can’t Live Without the iPhone

    AT&T and Verizon Wireless, the nation’s two largest wireless carriers, intend to market the heck out of Microsoft Windows Phone to prevent Apple from gaining a stranglehold on the U.S. smartphone market. But the strategy has many pitfalls, including the fact that the carriers still can’t afford to live without...

  • Work
    An Insider’s Guide to Technology Analysts

    Gartner. Forrester. IDC. And lots of smaller fish, too. You can't read a tech-industy news story, attend a conference or listen to a sales pitch without someone quoting an industry analyst. For tech companies, analysts are big news and big business, promising to help with transformation, monetization and a slew...

  • Web
    What Do Angels Want?

    What entrepreneur hasn't dreamed that our startup will experience the same magical beginnings as Google? In 1998, before they even incorporated, Google founders Sergey Brin and Larry Page were trying to present their concept to early-stage, or "angel" investors, with limited success. Sun Microsystems co-founder Andy Bechtolsheim was one such...

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