It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That can also be true for the enterprise marketing departments that are,...
Guest author Chris O’Connor is chief executive of mobile solutions provider Taptera.The booming mobile applications market is a hot topic right now at many a water cooler in Silicon Valley and beyond. I've toiled in the mobile market since 2007 and in those years I've witnessed more than my fair...
Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media's 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren't even being reached.The new report points...
The exuberance of the young man sitting next to me was hard not to note. We were sitting in the front row of the press section at the BlackBerry 10 keynote launch in New York City on Wednesday awaiting the start of the show - and he was practically bouncing...
As part of it's splashy launch of BlackBerry 10, the company announced Wednesday that it has 70,000 apps in its BlackBerry World app store today, along with 1,000 premium apps from top publishers. Many BlackBerry Apps Not NativeNot so fast. These apps are not all hat they seem. In fact, a...
Why do Americans overwhelmingly prefer iPhone when the rest of the world has overwhelmingly embraced Android?The numbers tell an incredible story. Worldwide, Android has 75% market share in smartphones, versus 15% for Apple, according to IDC. But in the United States the iPhone still rules, accounting for 63% of smartphone sales...
How does a small app developer manage to distinguish itself on the new Microsoft Office app store? Work fast, track competitors and design a great icon.One of the features of the new Microsoft Office revision is the Office Store, where users can download plugins and other tools to supplement the...
It's taken for granted these days that if you run a business, you need to be on Facebook. And while any monkey can click the "Create Page" button, it takes a smart strategy to wind up with the kind of Facebook numbers that are truly brag-worthy.Of course, it doesn't hurt...
Ruthless competitiveness is what Oracle Chief Executive Larry Ellison uses to win in business. So no one should be surprised that how he defines the cloud depends on what's needed at the time. Inevitably, this sometimes shows the emperor has no clothes, or at least is down to his Armani...
Earlier this week, the book publishing industry hit a milestone. For the first time ever, a publisher successfully sued consumers for pirating books via BitTorrent. As a result of the lawsuit, a pair of New York residents will pay $7,000 in damages to John Wiley and Sons, the company that...
Guest author Rudy DeFelice is CEO of Bizinate.com, a consulting firm that helps young firms get their social-media sea legs.Over 20,000 e-commerce stores are opened every week in the United States. Most of them will fail. And most of those that crash will have one thing in common – they...
The bane of anybody that creates content for a living are pirates. These new-aged privateers love nothing more than to crack open your hard work, put it online and distribute it for free. Pirates are especially painful for app developers, many of which are independent individuals or small startups looking...
Most film studios operate under the assumption that the more buzz and positive sentiment a movie has on Twitter, the better the movie will perform at the box office. It ain't necessarily so...Instead, it's quality over quantity. Or maybe, influencers over volume. That is the basic formula for determining what works...
As Silicon Valley girds for $1 trillion wealth transfer from the enterprise software incumbents to nimble upstarts, it makes sense to look how the entrenched players are responding the challenge.While some are buying up the competition while they still can or building their own startup-like operations (praying they won't cannibalize...
Monday is Ada Lovelace's 197th birthday. You can thank her for the idea of reprogrammable computers and for publishing the first algorithm. Two centuries later, there are massive, world-changing companies whose beating hearts are algorithms like the ones Lovelace described.The computer algorithm as we know it was invented by a...
Earlier this week I sat down with a startup working on an iPad app for news discovery. For several hours the talk revolved around user interface and experience, user acquisition and retention and the difficulty in penetrating a mobile market that is so flooded with apps that individual apps find...
The ReadWrite DeathWatch is known for serving up plenty of doom, gloom and grumpiness. But for the Holiday Season, we're going to take a slightly different tack, and highlight companies and technologies that Cheated Death - that might have died, but didn't.First up for the Cheating DeathWatch is Microsoft, which...
Microsoft has long been a company that relies on its manufacturing partners to spread its Windows operating system. That has been true for Microsoft’s mobile efforts as well, partnering with companies like Samsung, HTC and Nokia for its Windows Mobile CE and Windows Phone platforms. So when Microsoft decided to...
If you walk into your local Barnes & Noble looking for a copy of Timothy Ferriss's new book, good luck. Even though he's a New York Times best selling author, the giant book retailer refuses to sell The 4-Hour Chef, the latest in his series of self-help books. Ferriss isn't worried....
Shoppers flocked to the Web’s e-commerce sites over the long Holiday weekend, and Web retailers welcomed them with open arms and fast response times while ringing up record sales. But customers hoping to shop via their smartphones met the equivalent of long lines.According to Akamai Technologies, traffic to online retail...
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