Results for "marketing strategy"

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  • Mobile
    Samsung Describes Galaxy S4 As, “A Precious Stone Glittering In The Dark”

    A smartphone can be nothing more than just a phone. Or, it could be a companion that helps you navigate this crazy world. Samsung thinks that it has designed its newest flagship smartphone, the Galaxy S4, to be a life companion to help you with the intricacies of existence. The...

  • Mobile
    5 Ways Microsoft Could Fix The PC (and Windows 8)

    Let's say the rumors are true, and that Microsoft does in fact bring back the Start button and a boot-to-desktop option to address longstanding user complaints. Can that fix what's ailing Windows 8? Perhaps, eventually — but Microsoft is still treating the symptom rather than the disease. The problem is the PC...

  • Mobile
    Why Samsung Is Cloning Google Play On Its Smartphones

    By putting its own media content store next to Google Play on its new Galaxy S4 smartphones, Samsung is essentially turning all of its users into beta testers that could determine the future of the Android operating system.Think about it. Apple has iTunes. Android has Google Play. Amazon has its...

  • Social
    Why Google Glass Is Far More Important Than Any Smartwatch

    This week has been full of news on wearable devices: First the report from The Wall Street Journal that Microsoft is fabricating a smart watch (whether it’s just a prototype or an actual product is not confirmed); then Google’s release of guidelines for developers building apps (known as “Glassware”) for...

  • Cloud
    Dropbox To Business: Never Mind The Breaches, Come Store Your Stuff With Us!

    Dropbox is making a new push to win over business customers to its cloud-storage business. But its checkered history of security breaches may make it a tough sell in the enterprise.Dropbox said Wednesday that it has added single sign-on (SSO) capabilities to its storage service, matching a capability that its...

  • Mobile
    Prices Of Windows 8 Machines Are Falling. Wow, Demand Must Be Red Hot!

    Notebook manufacturers appear to be lowering the prices of some Windows 8 notebooks and tablets, presumably pinched by underperforming Windows 8 demand or a slow selling season.Six out of the fourteen Windows 8 notebooks or tablets sold by Microsoft via its Windows Store now come with discounts attached, CNET noted,...

  • Work
    What To Do With Microsoft? Chop Up The Borg — Now

    After a decade of missing lots of key growth opportunities and finding itself outpaced by competitors taking away market share, Microsoft’s board should have felt compelled to investigate much earlier why the company has fallen behind and demanded structural adjustments.Bill Gates is the chairman of Microsoft’s board, a title he...

  • Mobile
    Lessons From Samsung’s Chairman Lee: Sometimes It Takes A Match

    Samsung can teach us a lot of lessons. Sometimes, you just need to change everything you are doing. In 1995, Samsung chairman Lee Kun Hee piled 2,000 inoperable cellphones on the pavement at the company’s manufacturing plant in Gumi, South Korea. He then burnt them all to the ground. What was...

  • Work
    How To Make Product Lifecycle Management (PLM) A Strategic Asset

    Guest author Kevin Prendeville is a global managing director with Accenture’s Product Lifecycle Services practice.The tables have turned on many large high-tech companies - market leaders have become followers while followers have become leaders. What’s behind the seismic shift? The ability of those former followers to leverage investments in product...

  • Mobile
    BlackBerry On Defensive After Erroneous Report That Dept. Of Defense Goes To Apple

    BlackBerry executives are used to bad news. Whether it's losing contracts with large enterprises or watching the company's stock price plummet, it has not been a pleasant couple of years for the company formerly known as Research In Motion.One of the most consistent sources of good news to BlackBerry over...

  • Cloud
    Google’s Spring Cleaning, Or, Why You Can’t Trust The Cloud

    Google has gotten to be pretty good at introducing cross-platform services that bring productivity and efficiency into our daily lives. But increasingly one has to wonder: why the hell should we care about services that, like every other in the cloud, could disappear at any given moment?This week alone, rumors...

  • Cloud
    Adobe’s Flash Evangelist, Kevin Lynch, Jumps To Flash-Hater Apple

    Kevin Lynch, chief technology officer at Adobe, has left the company and is "taking a position at Apple," Adobe has confirmed. Apple spokesman Steve Dowling told AllThingsD that Lynch will join Apple as vice president of technology, reporting to Bob Mansfield, SVP of Technologies.CNBC was first to report the news....

  • Hack
    The America Invents Act: Fighting Patent Trolls With “Prior Art”

    Guest author Don Marti is a technical marketing manager at Perforce, and a Git user since 2007.Key parts of the America Invents Act (AIA), which passed in 2011, came into effect on March 16, 2013. These changes in U.S. patent law can help all companies that use software to protect...

  • Entertainment
    Will SimCity Launch Disaster Stop Online-Only DRM?

    If you went to Amazon on Thursday and tried to buy the new SimCity, the first major release of the classic urban planning PC series in 10 years, you wouldn't have been able to. Amazon wouldn't sell it to you.Why? Because the servers of the game's publisher, Electronic Arts, were...

  • Social
    Andrew Mason ‘Fired’ As Groupon CEO

    Andrew Mason finally found out that running the controversial deals site Groupon was no bargain. Mason, who founded the company, was unceremoniously ousted as CEO earlier on Thursday, following a rotten earnings report on Wednesday that capped more than a year of problematic performance and clashes with the SEC at...

  • Mobile
    The Mobile Enterprise: 4 Steps To Keeping It Secure [Infographic]

    Guest author Vijay Dheap is a Mobile Security Strategist at IBM.Security is a balancing act, especially when it comes to emerging technologies that promise to unlock massive business potential. Each new wave of change requires an enterprise to adapt its security posture, or risk being left behind - or exposed...

  • Mobile
    Leaks Reveal HTC’s New Weapon Against Samsung, Apple Ahead Of Launch

    HTC is readying its war machine for its first biggest device launch of the year. Codenamed the HTC M7, the device is expected to be announced at a launch event next Tuesday, February 19th in New York City. We already have a pretty good idea of what to expect. The...

  • Mobile
    For Microsoft, Windows Phone Is Already Plan B

    Microsoft is all-in on mobile with Windows Phone. Which is good, because it really doesn't have much of a choice.The Windows Phone mobile operating system has been on the market for three years. It's been a year and a half since Nokia released its first Lumia device running the OS...

  • Work
    10 Actionable Trends For Mobile Marketers In 2013

    It is almost silly to think that in 2013, many enterprises are still struggling with mobile strategies. The fact of the matter is that enterprises can sometimes be just as big, slow and bureaucratic as the Federal government. That can also be true for the enterprise marketing departments that are,...

  • Mobile
    7 Essential Predictions For Mobile Apps In The Enterprise

    Guest author Chris O’Connor is chief executive of mobile solutions provider Taptera.The booming mobile applications market is a hot topic right now at many a water cooler in Silicon Valley and beyond. I've toiled in the mobile market since 2007 and in those  years I've witnessed more than my fair...

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