Results for "marketing strategy"

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  • Hack
    Joyent Wants Fledgling Developers To Use Node.js—And It’s Willing to Pay

    A nascent rivalry between two closely related JavaScript programming frameworks—Node.js and IO.js, the latter of which recently split off, or "forked," from the former—may be heating up. Node's corporate steward, Joyent, is ready to offer some serious incentives to keep developers from flocking to its rival.See also: What Developers Need...

  • Cloud
    IBM The World’s Largest Cloud? Not Even Close

    Sometimes an untruth is so breathtaking in its audacity that you have to at least admire the chutzpah that gave it birth. Take, for example, IBM's claim that it now does $7 billion in "cloud revenue," making it the world's "largest cloud provider," as a spokesperson told GigaOm's Barb Darrow.While...

  • Grow
    15 Signs That It’s Time to Start Really Expanding Your Startup

    Guest author Scott Gerber is the founder of the Young Entrepreneur Council.Feel like a big fish in a small pond? Sales numbers healthy but not growing anymore? There are a lot of moving factors to weigh before you start seriously scaling your business. When should you pull the trigger and...

  • Social
    5 Big Trends that Shaped Social Media in 2014

    ReadWriteReflect offers a look back at major technology trends, products and companies of the past year.When we're mobile, we're social. In 2014, we spent 45 minutes a day on social apps on our smartphones and tablets—the biggest use for our devices after games, according to Flurry, the mobile-analytics firm Yahoo purchased...

  • Cloud
    Pigs Fly And VMware Vaults Into The Top-3 OpenStack Vendors

    OpenStack can make for strange bedfellows.If any one vendor served as the proprietary bogeyman to motivate the creation of an open source private cloud stack, it’s VMware. For more than a decade, the virtualization giant owned the core infrastructure of Global 2000 data centers, only to have the industry fight back in...

  • Social
    What Your Business Can Learn From Ello

    Guest author Yoav Vilner is a co-founder of Ranky.It’s almost 2015, and it’s time everyone realized that users matter more than anything. Yes, more than the actual product and far more than the short-term revenue that app developers and social networks can earn off them.Yet not everyone gets that. Certainly not Facebook,...

  • Mobile
    How Starbucks Could Take Wireless Charging Mainstream

    Offering a shot of one-stop convenience, Starbucks began its roll-out of free Powermat wireless charging last week. The Seattle, Wash.–based coffee purveyor equipped roughly 200 stores in San Francisco with the technology, ahead of a nationwide launch next year.I stopped by a location in Levi Plaza to check out the...

  • Web
    HTML5’s “Dirty Little Secret”: It’s Already Everywhere, Even In Mobile

    HTML5 has never really lived up to its potential. As VisionMobile posits, this is partly a problem with performance and partly a question of tooling. But it's also a problem with marketing, as EmberJS co-founder and JavaScript evangelist Tom Dale (@tomdale) tells it. As he informed me in a far-ranging interview,...

  • Work
    How Skimlinks Built A Company As Global As Its Product

    This post is presented by Business Is Great Britain.The Internet is global, so why shouldn’t your company be, too?Alicia Navarro, the founder and CEO of Skimlinks, learned early on that when you’re selling products or services over the World Wide Web, people can access them worldwide. That means customer service,...

  • Web
    That GoldieBlox Ad Doesn’t Challenge Beauty Stereotypes The Way You Think

    GoldieBlox, the toymaker that markets its wares as a way to introduce girls to engineering, debuted a new ad and product that digs at the toy industry’s love of beautiful Barbie dolls and princesses. And from the reaction around the Internet, you'd think the company had struck a resounding blow...

  • Operate
    10 Startup Metrics Every Entrepreneur Should Measure

    ROI, customer churn, growth margins—these are all fairly standard metrics to track while you're building your company. But there are so many more numbers to be aware of as you try to build a profitable business.To find out which underrated startup metrics entrepreneurs should be measuring, I asked 10 founders...

  • Work
    We All Work For Open Source Companies Now

    Let’s get used to one fact: there is exactly one large, pure-play open source company, and that’s all there ever will be. Red Hat is it, for a variety of reasons, some of which its former CTO Brian Stevens has enumerated.But here’s another, equally salient fact: Every company on the...

  • Developer
    Tizen Developer Summit Shanghai 2014 Schedule Released #TDS14SH

      The schedule for the upcoming Tizen Developer Summit Shanghai 2014 has been released. Reminder: If you want to attend than the early bird registration ends on 30th September, so get registering now (links at the bottom of the page). We have keynotes from the Technical Steering Group (TSG), which...

  • Web
    Tinder Attempts To Swipe Away Lawsuit

    Tinder CEO Sean Rad didn't say much about the recently settled lawsuit between his dating company and former marketing executive and disputed cofounder Whitney Wolfe at TechCrunch Disrupt on Wednesday. Wolfe accused cofounders Rad and Justin Mateen of sexual harassment, including a "barrage of horrendously sexist, racist, and otherwise inappropriate comments, emails...

  • Web
    Uber Is Fighting A Battle Of Man Vs. Machine In Its Own Soul

    Humans are a pesky problem for Uber—one that it deals with on a massive scale."We're in the hundreds of thousands of partners connected to our system," Uber CEO Travis Kalanick said at the TechCrunch Disrupt conference in San Francisco Monday morning. The transportation company is adding "tens of thousands" every...

  • Work
    Oh, Go Jump In A Data Lake, Says Fed-Up Gartner Analyst

    Over the years, Gartner has taken its fair share of criticism for hype and wildly wrong predictions. But in a Twisted Sister moment of karmic payback, Gartner analyst Nick Heudecker has come out swinging in a new report that rails against one of the latest examples of Big Data hype—what he...

  • Social
    It Really Is About Time For Apple To Start Tweeting

    Lots of people jumped to the conclusion that Apple's hire of a prominent social-media marketer meant that the iPhone maker might be ready to relax its infamous reality distortion field and dive into the social-media age.Too bad that's not likely to happen, at least not on the scale Apple really...

  • Web
    The Future Of Shopping: When Apps Shop With—Or For—You

    ReadWriteShop is an occasional series about the intersection of technology and commerce.E-commerce is already pretty much woven into our daily lives, but only in a limited, one-way sort of interaction between user and website. Which has some future-of-shopping types wondering: What happens when your shopping apps stop waiting for you and instead...

  • Mobile
    Nokia X Gets Axed By Microsoft

    Adding insult to injury, Microsoft will kill some of the Nokia X Android smartphones that Nokia released earlier this year.“We plan to shift select Nokia X product designs to become Lumia products running Windows. This builds on our success in the affordable smartphone space and aligns with our focus on...

  • Mobile
    The New “One Microsoft” Is About To Get Slimmer

    Bloomberg News reported today that Microsoft is on the verge of what could be its biggest round of layoffs in history. New CEO Satya Nadella will reportedly cut jobs in marketing and engineering, as well as positions made redundant when Microsoft absorbed Nokia’s cell-phone business in April. Where the biggest...

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